Prashant Joglekar’s Post

Exciting news for sports enthusiasts! India's comprehensive sports ecosystem conclave, #iamgame, is set to take place in New Delhi. Various platforms like Adtech Today, Exchange4media, and Media Brief have shared details about this upcoming event. Stay tuned for this engaging and informative gathering! #sports #India #NewDelhi #conclave #sportsmarketing #IamGame

If you are a #brand evaluating sponsorship opportunities for IPL ( 2025 😀 ) teams but overwhelmed with choice ,here's a list of 25 parameters that you can use to compare different IPL teams for sports sponsorships, along a scale of 1-5. 1.Team Performance (in the last 3 seasons) 2.Brand Visibility during Matches 3.Fan Engagement on Social Media 4.Television Viewership Ratings 5.Stadium Attendance 6.Player Popularity 7.Merchandise Sales 8.Team's Social Initiatives 9.Sponsorship Opportunities Outside Matches 10.Team's Management and Leadership 11.Team's Reputation for Fair Play 12.Regional Fan Base Strength 13.Team's Marketing Campaigns 14.Youth Development Programs 15.Team's Brand Associations 16.Media Coverage and Publicity 17.Brand Loyalty Among Fans 18.International Fan Following 19.Team's Performance in Playoffs 20.Player Retention Strategy 21.Digital Content Strategy and Quality 22.Team's Relationship with Local Businesses 23.Team's Performance in Close Matches 24.Stadium Facilities and Amenities 25.Potential for Future Growth and Expansion For each parameter, your can rate the IPL teams on a scale of 1-5, where: 1: Poor 2: Below Average 3: Average 4: Above Average 5: Excellent After evaluating and rating each parameter, the brand can calculate the overall score for each IPL team to make an informed decision regarding sports sponsorships. #sports #sponsorships #IPL2024 #sportsmarketing #marketing #india #cricket

E-sports in India: Poised for Takeoff 🇮🇳 Is the future of sports marketing here? Is E-sports going to lead the charge? A Statista report reveals India boasts the most E-sports downloads, a testament to our massive and engaged gaming audience. Remember when video games were just for fun? Now, top players are earning a living through their skills! This is a massive shift, and the potential for brands is undeniable. While the US currently leads in revenue, India's E-sports market is projected to reach a staggering US$124.8 million in 2024. With our immense player base, we're just getting started! The growth potential here is incredible. Exciting times are ahead for E-sports and sports marketers in India. Who's ready to be a part of it?  #Esports #India #Gaming #Marketing #FutureofSports P.S. Data source: Statista (www.statista.com)

Hitting Targets, Breaking Records! Olympic advertisements are everywhere, leading to a historic surge in #advertising revenue. 📈 NBCUniversal announced that the #ParisOlympic and Paralympic Games achieved the highest advertising revenue ever. (Surpassing the combined totals of the 2016 Rio and 2020 Tokyo Games.) Digital #adrevenue has also reached new heights, more than doubling the high amount generated during the 2020 Summer Games in Tokyo. Inspired by the legendary Turkish Olympic shooter and our key solutions for #precisiontargeting, GoWit is here to transform your targeted #RetailMedia advertising. Our ad platform delivers pinpoint customer #targeting with unmatched efficiency—no extra gear, no complex processes, just results. Let #GoWit empower your #advertisers to hit the bullseye with their ad campaigns and reach their exact target #audience based on their interests! 🏆 GoWit us to elevate your advertising game! https://lnkd.in/dMz99SDv #parisolympics #Olympics #Olympics2024 #paris #france #paralympics #tokyo #Paris2024 #Olympiques2024 #JeuxOlympiques2024 #olympicgames #olympicsports #sports #multisport #event #retailmedia #advertising #digitaladvertising #ads #worldrecord #viral

👀 NEW WORK: Philips Japan, with the help of Omnicom Media Group's sport and entertainment practice, FUSE Asia Pacific, has signed a sponsorship agreement with Japanese esports team SCARZ to become its official male grooming product. Philips and Fuse will develop exclusive content and unique experiences including a 30-minute documentary, fan contests, and masterclass videos. The six-figure sponsorship marks a shift from the usual executions by shaver brands in Japan, which typically focus on traditional advertising. “Philips Shavers have gained more attention from the young audience in Japan, eager to find the best tool that is both effective and gentle on their skin. SCARZ team is the perfect partner to bring our rotary performance to life and highlight the fun in a great shaving experience,” said Maria Cecilia Grandi, Philips Personal Health Marketing Director, JAPAC. David Lister, Head of Content, FUSE APAC said, “E-Sports teams exist in created content, in games and on social platforms. In that context, there is a lot that SCARZ can do in these environments to tell the Philips rotary shaving story for us through personalities, racing, and performance. It has rotary at its heart and the ability to be easily scaled through their platforms.” Read the full story on Campaign Brief Asia: https://lnkd.in/g_5YQ9mQ #Automotive #Esports #TransformingExperiences

Navigating the Current Consumption Slump: Sports Marketing in Challenging Times The reported slowdown in consumer spending in India is likely to hit sports marketing , making it tougher to sell ad slots and secure sponsorships. But all is not lost—sports remains one of the most powerful engagement mediums for brands. The Solution- This is the perfect time to get creative. Focus on producing innovative, targeted content that resonates with the specific markets brands and areas that they are struggling to capture. Show them how sports can provide unique solutions to their challenges. Build trust through smart strategies, and you'll not only win their business but also forge long-lasting partnerships. #sports #sportsbiz #india

🎯 Cracking the Code: How ISL and IPL Sponsorships Differ India’s two marquee leagues—the Indian Super League (ISL) and Indian Premier League (IPL)—are distinct not just in the sports they showcase but also in how they attract and manage sponsors. Here’s a concise look at their key differences:- 1️⃣ Audience Reach and Popularity:- IPL: Cricket's unmatched fanbase in India ensures IPL's global appeal, drawing over 450 million viewers annually. It attracts premium brands like Tata, JioCinema, and Dream11, leveraging its star-studded teams and global coverage. ISL: Football’s growth in India is on the rise, but its audience is smaller and more localized. ISL focuses on regional engagement, evident from partnerships like FC Goa with Kingfisher and Mumbai City FC with Cloud 9. 2️⃣ Sponsorship Portfolios:- IPL hosts billion-dollar sponsorships, including naming rights and lucrative deals with tech, FMCG, and luxury brands. Sponsors benefit from IPL's massive international reach. ISL takes a more grassroots approach, partnering with community-aligned brands. For example, Radio City and Capital Group help ISL clubs like Mumbai City FC amplify visibility in urban hubs. 3️⃣ Broadcasting Power:- IPL: With media rights valued at ₹48,390 crore (2023-2027), IPL enjoys expansive global broadcasts, making it irresistible for high-profile sponsors. ISL: Though primarily broadcast on Star Sports and Disney+ Hotstar, ISL’s media deals focus on engaging Indian football fans and select international markets, offering cost-effective sponsorship entry points. 4️⃣ Investment Scale and ROI:- IPL sponsorships are expensive, with annual franchise deals exceeding ₹500 crore, ensuring wide visibility across markets. ISL offers affordable and targeted sponsorships, ideal for brands looking to establish a strong regional presence. Its partnerships emphasize building a long-term connection with fans. 🚀 Thoughts:- IPL thrives on global grandeur, while ISL champions regional engagement. Both leagues present unique opportunities for brands, catering to diverse marketing goals. With ISL’s steady growth, it’s an exciting time for Indian football fans and sponsors alike. #SportsMarketing #SportsSponsorships #ISL2024 #IPL2024

We are on a mission to transform how sports stories are told and experienced in India & here's the guide which unveils our Team Structure, Experience, and the "Things We Do For Sports" We understand the passion and dedication that fuels the sports industry. We also recognize the power of strategic communication in capturing the hearts and minds of fans and sports organisations. Within this document, you'll discover a winning combination of services to: > Craft a compelling brand story that resonates with your target audience. > Our Core Team > Our Experience in Sports and Related Industries #BluSports #BluSportsMedia #MediaAndCommunications #Sports Sachin Verma Neeraj Bangera Tanvi Arora Sourabh tahkur

In the last 17 years, IPL has become a mega-festival of its own that keeps people glued to their screens and gives #brands an opportunity to reach out to people across the globe. This perfect cocktail of entertainment, sports and showbiz has given us some classic #campaigns-from Vodaphone’s ZooZoos to Swiggy’s uncle, CRED and more. But what stands apart in this mix are the ads made for the promotion of IPL itself. Here are our top picks of the best IPL #advertisements made for IPL over almost two decades. Let us know your favourite ad in the comment section below. . . . #IPL2024 #CricketFanatics #Entertainment #SportsMarketing #Nostalgia #ClassicIPLads #BestOfIPLAdvertising #IPLEvolution #ReadOurBlog #platforms #audiences #explore #SportsMarketing #IPLandAdvertising #digitalmarketing #3dotsdesign #blogs #3dotsdesignblog #Media #branding #socialmedia #pune #agency #instagood #trendingpost #viral #cricket #sports #Brandgrowth #IdeasPremierLeague #adageny