Prashant Joglekar’s Post

View profile for Prashant Joglekar

We provide Services for India Sports Market Growth

Sony Expands Sports Data Business With KinaTrax Acquisition. SportsBiznet View - The broadcaster getting into doman of collecting athletes biomechinical performance data marks a paradigm shift in broadcasting technology. >> Sony has acquired KinaTrax, a provider of markerless motion-capture technology for sports that collects in-game biomechanical performance data on athletes. >> The deal gives Sony’s sports-data business a presence in player performance metrics. KinaTrax will provide biomechanical and analytical expertise, as well as its markerless motion capture technology, to Sony’s sports-data offering. >>Sony’s sports business, made up of Hawk-Eye, Beyond Sports and Pulselive, delivers officiating, broadcast and digital solutions around sports data technologies. The acquisition of KinaTrax bolsters Sony’s capability to offer sports data, such as analysis and biomechanics for coaching, scouting and athletes’ performance, the company said. #sports #sportsbiz #india

To view or add a comment, sign in

Explore topics