Prathamesh Shukla’s Post

Santa's Sleigh Lands in Mumbai: How Hamleys Wonderland Carnival Targeted Family Joy (and Profits). I recently visited Hamleys Wonderland Carnival along with Shruti Gupta and Aastha Choubey and here's what i learned. Forget generic Ferris wheels and cotton candy. This Christmas, Mumbai's Hamleys Wonderland Carnival targeted a niche market – families celebrating Christmas – with:  Themed attractions: Haunted circus, flying Santa, towering Christmas tree – picture-perfect festive memories.  Premium experience: Higher ticket prices, gourmet dining, Wonderland Card (closed-loop payment system) – justified by a curated, upscale experience.  Marketing Brilliance: Tapped into festive mood: Catered to a specific cultural demand, creating a unique selling point. Elevated the experience: Premium offerings attracted a specific clientele, maximizing revenue. Closed-loop ecosystem: Wonderland Card kept spending within the fair, boosting profits and enhancing control.  Result: Roaring success! Hamleys Wonderland shows the power of targeted marketing and exceptional experiences. By understanding their niche and delivering a premium holiday event, they turned a carnival into a gold mine. #hamleys #relianceindustries #nichemarketing #profitmaximization