PREACHER’s Post

Why Does Santa Wear Red, and Why Is Rudolph’s Nose Red, Too? Some ads become Christmas stories Santa Claus wears red – we’ve got used to it. But it hadn’t always been this way. Before the 1930s, artists used different colors to portray Santa. However, in the 1930s, Coca-Cola made the character a part of its ad campaign. The company wanted to increase the sales of its beverages during the winter season. And Santa, not surprisingly, had to wear the company’s corporate color – red. Since then, Santa hasn’t worn other colors. Santa’s reindeer were… just reindeer – until 1939. Robert May worked as a copywriter in the advertising department of Montgomery Ward. He got the task of creating a Christmas story to attract customers. He came up with a story of Rudolph, a reindeer with a bright red nose, who was initially ridiculed because of his uniqueness. But eventually, he became a hero, helping Santa Claus on a foggy night. The story was published as a booklet, which the store distributed for free during the Christmas holidays. The song “Rudolph the Red-Nosed Reindeer,” written by Johnny Marks (May’s brother-in-law) and released in 1949, made Rudolph even more popular. Sometimes, we make history without even realizing it. Merry Christmas to all who celebrate! Follow me for daily tips on how to develop your strategic thinking. Like it? Repost it. Join my newsletter via the link in my profile. #strategy #strategicthinking #startup #business

Caught this heartwarming moment at the grocery store! 🛒💖 Watch as a gentleman surprises a deserving mom and wife with a mystery egg that turns out to be a bundle of cash! 😲 ✨ Let's spread the love—what's the most unexpected act of kindness you've witnessed or experienced? Share your stories below! Video by: @neenibyoukana #customerservice #customerexperience #customersatisfaction #business #customer #happycustomer #customerappreciation #marketing #smallbusiness #sales #keepyourcustomerscoming #cornelljermaine #thecarecrew #reels Disclaimer: At The CARE Crew, we promote positivity and awareness. We credit accounts where we discover videos, and our intent is solely to support our mission by featuring content that aligns with our purpose. We do not intend to infringe on any copyrights nor claim any ownership or copyrights to this content.

🍩😅 That awkward moment when food orders sit on the counter for 10 minutes because there’s no tip added! What would you do if you were the delivery person? 🤔 Comment below. Let's discuss! Repost by: @daeronmyers_ Stitch video by: NBC News on TikTok #customerservice #customerexperience #customersatisfaction #business #customer #happycustomer #customerappreciation #marketing #smallbusiness #sales #keepyourcustomerscoming #cornelljermaine #thecarecrew #reels Disclaimer: At The CARE Crew, we promote positivity and awareness. We credit accounts where we discover videos, and our intent is solely to support our mission by featuring content that aligns with our purpose. We do not intend to infringe on any copyrights nor claim any ownership or copyrights to this content.

There's one supermarket ad that's spawned a hundred thousand knock-offs. It's not just good. It's great. THAT M&S Food ad was genius. It's stood the test of time, and it's still referenced today. Yes, we did suggest a knock-off version for a client selling teat dips for cows. Not just teat dips, ultra-soft, peppermint-infused teat dips. But that ad, that line, didn't come out of nowhere*. It was built on the one, powerful key message that M&S have relied on in almost every single marketing campaign they've run since the company was founded over 130 years ago. One key message that underpins their value proposition, even as it's evolved in the decades since the first penny bazaar. I went back through the M&S archive to find that key message, and explore how it's been put first. "Better quality is within your reach" Do you agree? Did I miss any stand out campaigns? *If you were the person/agency responsible for that line, I'd LOVE to hear how you got there.

I know why you stopped scrolling… these three banner caught your eye, right?👀Imagine your restaurant’s ad grabbing attention just like this!✨ DM me to get a custom banner that brings in more hungry customers!🍽 #RestaurantMarketing #GraphicDesign

🎶 It’s in the way that you use it 🎶 Here’s 3 hard and fast rules to remember when wondering if you should give (or use) a f***. •Know Your Audience: Understand your target demo and whether explicit language aligns with their preferences. If it’s likely to offend, shut it down. •Brand Identity Relevance: Ensure that the use of ‘bad words’ is consistent with your brand's identity. If it doesn't align with your values or image, it won’t be a good look. •Platform Importance: Different ad platforms have varying guidelines & standards. Ensure that your ad complies with the policies of the platform where it will be displayed. Otherwise you may get ‘zucked’ 😉 #Weasel #knowyouraudience #brandidentity #platformstrategy

Ah, the age-old adage of "the customer is king" - a concept that's been around longer than the no. of times Mihir died and came back to life in Ekta Kapoor's "famous" daily soap. But let's dissect it, shall we? Because when you proclaim that, you're essentially painting the vendor as some peasant, and trust me, I don't look good in rags. In the grand theatre of commerce, it's a delicate dance. You've got your service provider on one side, your client on the other, and a big ol' pile of cash or goods smack dab in the middle. Technically, it's a barter system, a trade of equals. None of this "First Among Equals" nonsense, unless you're penning the next great political drama or a Jeffrey Archer novel. So, when I'm in the trenches with clients, I'm not dusting off my crown or bowing down like a medieval serf. Likewise, I'm not expecting to be treated like yesterday's leftovers. It's all about professionalism and mutual respect, folks. No looking up, no looking down, just eye-level business. And let's talk about this whole "money talks" mentality. Sorry, but I'm not running a circus where you throw money and I perform tricks. Flashing your cash won't get you VIP treatment with me; it'll just get you shown the door. Some might argue that kissing up to the big spenders is the way to go, like a bunch of "stars" chasing after Ed Sheeran. Sure, they might see faster growth, but mark my words, in the marathon of commerce, the steady plodders cross the finish line with their dignity intact. So, sure, maybe I'm not riding the money train at full speed, but I'll still be chugging along when the boot-lickers are left stranded at the station. What's your take on all this?

Sometimes my family think I have gone mad. Today was one of those days. Mid summer and I am in the baking heat of our loft rummaging around for Christmas decorations. Yes, you read thst correctly, Christmas decorations in July. Why? For a client...of course. Carrie and I spent the morning shooting a promotional reel for a trades client. Their customers need to book in now for results ready for Christmas. Are you planning ahead? Do you have content ready for when you need it? Is your messaging on target and relevant? If you need support give us a call. #MarketingPlan #ContentCreation

BELIEVE it or not, the image of Santa Claus we know today is heavily influenced by advertising! (THIS IS A FACT) While the character has roots in Saint Nicholas, the jolly red-suited Santa Claus with a white beard became popularized through Coca-Cola advertisements in the 1920s and 30s. The artist Haddon Sundblom created this iconic image, and it's become so ingrained in popular culture that it's hard to imagine Santa looking any other way. The Coca-Cola Company hats off to your creativity and iconic imagery! 👌 #cocacola #cocacolaads #marketingminds #marketingideas #marketingstrategy #contentideas #mascot #advertisingcampaign #santa #blogging #contentcreation #advertisinghistory #upgridmediateam

Have been seeing this ad on my feed for a while now. And even though I'm flying solo, this one hit a spot… 👀 Couldn’t help but shout out Aisle's new ad campaign - Love doesn't have to hurt. In India, where love can hit a few speed bumps (30% of urban divorces shout incompatibility!), Aisle's saying, "Hold up, let's slow it down." Klture Studios dropped this ad film (Ice Cream) and it's like witnessing the unfiltered reality of love – the good, the bad, the downright messy. 💔 Now, from a marketer’s POV: Aisle isn't just pushing a dating app; it's flipping the script on modern dating chaos; Addressing the superficial fluff, spotting sneaky red flags, and busting the 'opposites attract' myth. Its messaging is clear—Slow, meaningful connections that stand the test of time. What's your take on the love scene? Spill it! 👇 #adcampaigns #marketing #advertising #adstrategy