Precision Value & Health’s Post

“No matter how few or how many of our diverse specialist teams you engage with, you get the added value of our collective expertise across all disciplines to help guide you through what’s to come.” - Doug Fulling, President of Precision AQ. Precision AQ is more than just a new name; It's the culmination of years of strategic development and integration to create a single company that can provide the most comprehensive view of the healthcare journey -- and offer the services and insights needed at every step of the therapy-to-patient journey. Read how we're changing the blueprint for access online: https://lnkd.in/epwPYiY3

Within my new focus here at Definitive, I am excited to spotlight how some of the top medical device companies are maximizing their potential with Definitive Healthcare. With updating mapping and visualization capabilities, why not learn more! 🎯 Strategic Targeting: Identify healthcare providers, physicians, and decision-makers aligned with your device's specific procedure and diagnosis code, ensuring targeted outreach for optimal impact. 🔍 Defining Your Total Addressable Market: Definitive Healthcare offers a wealth of data, empowering medical device companies to precisely identify and understand their Total Addressable Market. 📈 Identify Purchasing Relationships within the healthcare landscape with detailed affiliations intelligence (GPO's, Health Systems, ACO's) 🔄 Real-Time Updates: Stay agile with up-to-the-minute data. Continuously monitor and adjust your TAM strategy based on the latest insights for sustained market relevance. 💲 Most Importantly, find executives with budget & decision making power to buy! Ready to redefine your Total Addressable Market strategy? Let's explore the transformative potential of Definitive Healthcare together! #MedicalDevices #medtech #medtechinnovation #TotalAddressableMarket #DefinitiveHealthcare #MarketInsights

ROI isn’t just a buzzword – it’s a critical measure of success in healthcare marketing. We spoke with our Senior Product Strategist about how Doximity defines and measures ROI for our our hospital and health system partners. Here’s an inside look at our approach: Doximity’s ROI definition focuses on new patient value derived from our platform, using stringent, data-backed methods. Unlike other platforms, we credit only the value we can clearly attribute to Doximity’s efforts, ensuring accurate and conservative results. Our platform’s efficiency in reaching physicians is unmatched. Tailored content and a precise reach lead to impressive outcomes, like generating over $1 million in new patient value with just 500 messages for a Philadelphia health system. Want to see how we deliver such high ROI? Explore our insights and success stories in the full interview: https://bit.ly/3XrgmGv #HealthcareMarketing #ROI #Doximity #PatientAcquisition #MedicalMarketing #HealthTech

𝗧𝗵𝗲 𝗖𝗫 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲: 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 (𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲) 🏥💡 Our recent webinar, "𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗮𝗰𝗲 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲," featured an engaging discussion on the importance of competitive CX benchmarking with Benjamin Bastian, Director of Global Insights, Core Lab and Point-of-Care, at Roche Diagnostics. Bennie highlights how CX benchmarking helps Roche prioritise investments strategically, ensuring they are directed where they matter most for customers and the company's success. His insights show how the tool empowers healthcare organisations to make informed decisions that benefit patients and the bottom line. P.S. Did you miss our webinar? Catch up for more insights! https://lnkd.in/dYddUD9m #HealthcareInnovation #PatientCare #CX #BusinessStrategy

Are your patients relying on Google for medical advice? It’s time to change that! 🚀 Create a new and direct communication channel with your customers or patients - effortlessly! By providing digital product or treatment support, you can empower your customers or patients with verified information, treatment insights, and doctor support, right at their fingertips! 🌟 And that’s exactly what your patients are looking for, since: 70% search for health information online at least once a week 70% have information deficits when it comes to their own treatment 60% look for alternative treatment options due to a lack of trust

But it doesn’t have to be this way. Your brand has the unique opportunity to utilise digital patient care - today! ✅ Instead of losing your own customers or patients to Google or social media forums, where misleading information about the product or treatment is shared and can lead to negative brand experiences, you can establish a new patient journey touchpoint with the ImpactMonitor platform! 🩺 Position your brand as expert by sharing treatment-specific informations 📱 Everything available in a healthcare companion in your CI design 📊 Get real-time patient feedback and insights 👥 Provide medical support for your patients 
 Offering a digital health and treatment companion for your brand is essential for meeting the growing needs of your patients and ensuring a truly patient-first experience. The ImpactMonitor not only positions your brand as a leader in patient care but also gives you the opportunity to stay ahead and optimize your #patientfirststrategy. Join the future of digital product and treatment support with the ImpactMonitor platform from #XOLife 💚 

See the first comment below to book a free product demo with our CEO Friderike Bruchmann (you don't want to miss out on this). #XOLife #ImpactMonitor #DigitalHealth #PatientCare #HealthcareInnovation

Attention healthcare marketers! I’m thrilled to announce the launch of the CX Playbook – your comprehensive guide to transforming the patient experience in the healthcare sector. In the CX playbook, I delve into how CX is shaping the future of healthcare marketing, teach you how to craft detailed customer journey maps for impactful insights, explain how to leverage cutting edge technologies for personalized patient interactions, and show you how to measure success with KPIs. You’ll also find real-world case studies, a list of the best practices for actionable strategies, methods to overcome common challenges in CX implementation, and information on future trends like telemedicine, personalized medicine, and virtual reality. It’s really going to be a game changer for healthcare marketing! Dive into the full potential of the CX Playbook and discover how CX-Advisory.com can revolutionize your healthcare marketing strategy by clicking on the link below! https://lnkd.in/e_uJV3eM #CXAdvisory #pharma #CX #industryinsights #marketing

Don't miss FrontierView's Strategic Webinar on Balancing Channels to Drive Promotional Activities in Healthcare. Join us online using the links below on either dates: (Americas Eastern Time): February 20, 9am EST: https://lnkd.in/dMMqkCNM (Asia Pacific Time) February 22, 9am SGT: https://lnkd.in/dzKm6Pqf Following the publication of our analysis on the FV Platform, my colleagues Alec Lee and Sunny Y. Xu will be moderating a 60-min webinar on two different timezones to guide healthcare leaders through a complex journey by discussing challenges and offering insights that will empower their healthcare business. The global pandemic has changed the way healthcare companies engage with stakeholders across the healthcare ecosystem. To stay relevant and competitive in the post-pandemic world, a strategic and balanced approach that combines both analog and digital engagement methods is imperative. We will share real world case studies to highlight best practices in hybrid engagement implementation and introduce a framework to facilitate optimization of key executional workflows. #hybrid #healthcare #pharma #medicaldevices #medtech #medtechinnovation #diagnostics #realworlddata

Maria Giampino O'Mara, our SVP of Business Development, recently participated in a panel discussion at the POCMA Industry Summit. Maria delved into the transformative benefits of Point-of-Care marketing via the EHR, emphasizing that it's not just about content delivery. "It's about understanding the prescriber workflow, breaking down access barriers, and supporting clinical decisions." Discover more insights from Maria's discussion and see how EHR can revolutionize your approach to prescriber engagement. 👉 https://hubs.li/Q02H_l4S0 #HealthcareMarketing #EHR #PharmaMarketing

In the ever-evolving world of healthcare, where patient-centricity and value-based care are paramount, we at EquiBrand Consulting stand at the forefront of innovation and strategy. Our deep understanding of the healthcare industry, combined with our prowess in consumer marketing, positions us uniquely to navigate the complex dynamics of your business. 1️⃣ Patient-Centric Approach: We believe in putting the patient first, viewing the healthcare experience through their eyes to align with their needs, wants, and preferences. Our approach ensures that every strategy is tailored to foster engagement and drive loyalty. 2️⃣ Value-Based Care: Advancing quality and equity in healthcare, we champion a team-based approach to patient management. Our consultants are dedicated to enhancing patient outcomes while ensuring cost-effectiveness. 3️⃣ Healthcare Transformation: As the industry undergoes a transformation, expectations for virtual and home-based care are on the rise. We’re here to guide you through these changes, ensuring your organization not only adapts but thrives. With EquiBrand, you’re not just choosing a consultant; you’re choosing a partner committed to your success. Click here to learn more: https://ow.ly/lHBS50RFCaV OR... Initiate a call or meeting with one of our medical marketing consultants by contacting Tim Koelzer at (925) 235-9556 or filling out our contact form here: https://ow.ly/SVU750RFCaO #HealthcareMarketing #PatientCentricity #ValueBasedCare #HealthcareInnovation #EquiBrandConsulting #MedicalMarketing

In 2024, we can anticipate a wave of innovative healthcare solutions emerging in the market. It's crucial that these new developments truly advance patient outcomes, curtail healthcare expenses, embrace value-based care, integrate AI technologies, and enhance overall transparency. However, it's concerning to observe that many new entrants are so captivated by their products that they overlook the fundamental purpose of addressing actual customer needs. Instead of bombarding potential clients with extensive PowerPoint presentations, these companies should focus on understanding and solving real customer problems through meticulous research and direct engagement (questions) with customers. Remember, customers are more interested in the solutions and benefits your product can deliver, not the actual product itself. This perspective is vital when approaching potential clients. Looking forward to 2024, I'm optimistic about the transformative healthcare solutions on the horizon. The journey towards meaningful innovation and genuine problem-solving in healthcare is ongoing, and I'm eager to see the real impact we can all make by being opened minded and not set in our ways. Let's continue to push for progress and real change in the healthcare industry! Happy New Year! Matt Bernhard Ken Goulet David Griffin Bill Barre Kimon Angelides Jesse Kessler Salil Punalekar Joshua W. Desha