Precursor Ventures’ Post

Been counting the days down for this. Hello Roadway. 🤯 Daily I have been asking when someone was going to step up to solve the challenges that growth marketers suffer through daily. If you know, you know- if you don't know, you're not doing growth marketing. It's easily one of the most critical functions in a demand engine, the biggest budget, and typically the most scrutinized and yet the tools just SUCK. No other way to put it- growth marketing is wildly important and wildly under-served. Until today. My pals Tim D. & Sawyer Kisken are building the only platform solving for growth marketing and taking the guesswork out with the launch of Roadway. To understand it, you need to know Tim D.. Which is tricky. Tim is a man of mystery- hates LinkedIn, hates fanfare, hates wasting time- so obviously we love Tim. What Tim won't tell you is he is an actual genius, the growth marketing godfather, and a wonderful human- largely responsible for growth at Webflow and Notion. But because every company can't have a Tim, Roadway built a "Tim-in-a-box" for everyone- giving everyone Tim's growth marketing super powers. So incredibly proud to have played a tiny part in the launch of Roadway and to partner with these geniuses in solving some big problems for marketers and companies the world-over by taking the guess work out of growth marketing. Get on the list and then DM me for my address where you can send me a thank you card because this a game-changer. To the moon!

Dipping your toes into the world of product-led growth? You're in for a transformative journey! Here's your beginner guide to success: 1. Understand what 'Product-Led' Means: It's about letting your product do the talking and selling. Make it so good, it becomes its own marketing tool. 2. Identify the 'Wow' Moment: It's that point when your users realize the value of your product. Find it, and you've got your unique selling point. 3. Build Around the User: User experience is king. Construct your product, marketing, and support around your user and their needs. 4. Monitor your Metrics: They're your roadmap to understanding what's working and what's not. Pinpoint and focus on your most crucial metrics. 5. Optimize for Conversion: Don't just attract users; convert them. Develop a strong onboarding process and continual engagement strategy. Strapped in and ready for the product-led growth journey? Let's get started!

Driving growth is easy : add new features to your product . Mhhh . Actually quite the opposite . A must read fresh perspective on how to drive growth with your current feature .

Flywheel effect - massive action required to get the heavy wheel spinning, but over time builds momentum to spin ever faster. I think a flywheel like this will be essential to achieve the success I want. I've highlighted three disciplines that I think can build on each other to create that momentum. - W2 SaaS Sales: elite performance produces seven-figure earnings --> documenting the process to seven-figure earnings builds audience - Digital Products: combining audience with documentation will create the opportunity to create a secondary income - Real Estate: I can invest commissions & profits from products in commercial real estate & bring those same investment opportunities to other SaaS sellers, whom I've built an audience of already Each of these things alone will be terrific. But I think it's the compounding effect of all three that will take me to much higher levels.

If you happen to be thinking about your product growth strategy, Amplitude has made a cool cheat sheet and guide that does a pretty good job of explaining what PLG is all about, from creating structure in your company to tactics between product, marketing, and sales-led. Link to the guide in the comments

𝗧𝗵𝗲 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹'𝘀 𝟯 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 💡 The sales and marketing flywheel can deliver real, tangible benefits for your business. Here are three advantages of adopting this approach: ✅ It Turns Customers into Advocates When you center your strategy around the flywheel, it changes how you think about growth. Instead of just focusing on acquiring new leads, you're also dedicated to delighting your existing customers and turning them into champions for your brand. 🚀 It Offers a Competitive Edge The flywheel supports efficient growth because customers actively help drive new business. Delivering an exceptional customer experience becomes a major differentiator in crowded markets. 🌟 It's a Powerful Differentiator Many of the most successful companies have used the flywheel as a core strategy. It allows them to remove friction, prioritize the customer, and become an integral part of their target audience's daily lives. Ready to harness the power of the flywheel for your business? Check out our latest blog post to learn more:https://buff.ly/3UOrOdb

Ever feel like Marketing and Sales are two planets 🌎🌕 in different galaxies? It doesn't have to be that way. The magic happens when Marketing and Sales join forces. Imagine, Marketing creates the strategy, attracting leads with high-quality content while Sales are the closers, turning those leads into happy customers👏. It's a match made in revenue heaven. Case in point - a SaaS company I know rallied their Marketing and Sales teams around a common goal. The month after, their leads doubled and the conversion rate skyrocketed by 35%⬆️. Tangible proof that when Marketing and Sales are in sync, the results are explosive💥. If you're still working in silos, it's high time for a rethink. Here's your call to action - have that conversation with your teams today. Align those goals and watch your business grow!📈 Tell me, how does your company ensure Marketing and Sales are on the same page?👇

We tripled our new revenue growth rate in only two months. The entire dynamic of the company has shifted as a result. Here’s how we achieved a 3x increase from March to April at FERMÀT: 1) Our Series A announcement. This one’s pretty obvious. The tech we’ve been able to pursue off the back of that allows us to offer advertorial shops that blow our customers away. 2) We landed some hallmark customers—big brands that have been getting other big brands excited about our product, which has been leading to more big deals. 3) We’ve been pumping the right marketing engines—our CMO Rabah Rahil and his team are doing exceptionally well here. There's more to it but together these are the 3 biggest catalysts I've observed that have led to such a powerful push in rev. And it’s not just been 3x from March → April. This growth in revenue add has been sustained MoM (so far). Incredible opportunities for the business have been opening up as a result. We have the ability to invest in execution at a level that many of us are unfamiliar with—and our product roadmap looks 🔥 if I do say so myself. Which of these three catalysts would you like to learn more about? Comment 1, 2, or 3, and I’ll dive deeper into that topic in my next post.

Step 2: Launch Your Growth Strategy 🚀 Now that we've established a solid foundation with a clear plan, it's time to embark on the next phase: launching your growth strategy. During this stage, we'll deepen our understanding of your ideal customer journey, ensuring we navigate with purpose and precision, avoiding the distractions of vanity metrics. But here's the key: before we set sail, it's crucial to define your core conversion goal. This goal will serve as our guiding light, directing all our efforts over the next three months. Whether it's boosting sales for your e-commerce platform or nurturing leads from website visitors, this singular focus will drive our strategy forward. It's important to recognize that website clicks alone aren't indicative of success. We'll delve deeper, prioritizing meaningful metrics aligned with your business objectives. So, are you prepared to dedicate the next quarter to pursuing a singular goal in Marketing? Share your chosen conversion goal with me if you dare!

This year, I plan on sharing not only Paid Media tips but also marketing resources and legends that will help you grow as a marketer. Understanding levers to push and pull in a platform is one thing, understanding consumer physcology, discovering your target audience and leveraging this through effective copy writing is another. Today's spotlight goes to Katelyn Bourgoin. Katelyn shares the science behind consumer physcology through bite sized case studies and shows you how you can apply it. I have been subscribing to Kayelyn's Customer Camp newsletter for a while and have bought one of her courses so far. I plan on buying more. If you want to learn how to dig deeper into your customers motivations and drivers (every marketer should do this), then take a few minutes each week reading through her blog at the very least. https://customercamp.co/