Premier Foods’ Post

What comes to your mind when you think of 𝐩𝐢𝐳𝐳𝐚? 𝐃𝐨𝐦𝐢𝐧𝐨’𝐬 right? For 𝐛𝐮𝐫𝐠𝐞𝐫𝐬 ? 𝐌𝐜𝐃𝐨𝐧𝐚𝐥𝐝'𝐬 ? A nice 𝐜𝐨𝐟𝐟𝐞𝐞? 𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬, of course. 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐝𝐨𝐧'𝐭 𝐰𝐞 𝐬𝐞𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐠𝐥𝐨𝐛𝐚𝐥 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧? While restaurants like Moti Mahal or Hotel Saravana Bhavan have international presence, they don't have the same level of popularity as these other global giants. 𝐒𝐞𝐯𝐞𝐫𝐚𝐥 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐦𝐢𝐠𝐡𝐭 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐢𝐬: Indian cuisine has a different taste profile, with higher spice tolerance. Our dishes are very different from others. While we may adopt their food in terms of modernity or street food, ours is still a one- or two-time experience for them. We have seen how food brands, when they come to India, adapt their food to Indian tastes, like paneer tikka pizza or makhani pizza, or use sauces and chutneys in their burgers. However, Indian brands often fail to adapt to the taste of other countries. 𝐁𝐢𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐥𝐢𝐤𝐞 𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬, 𝐌𝐜𝐃𝐨𝐧𝐚𝐥𝐝'𝐬, 𝐃𝐨𝐦𝐢𝐧𝐨'𝐬, 𝐚𝐧𝐝 𝐊𝐅𝐂 𝐡𝐚𝐯𝐞 𝐚 𝐰𝐞𝐥𝐥-𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐔𝐒𝐏 𝐚𝐧𝐝 𝐚 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐢𝐳𝐞𝐝 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐥𝐚𝐜𝐤. Today, since these brands have been operating for decades, they have a well-established loyal customer base, a good operating and management team, and well-known reputations. Indian brands find it tough to enter the similar food market due to tough competition. Despite these challenges, there is potential for Indian brands to grow and make a mark globally. With strategic adaptation and strong legal frameworks, we might see more Indian names achieving international recognition in the future. #IndianCuisine #GlobalBrands #FoodIndustry #BrandRecognition #IntellectualProperty #BusinessStrategy #IndianBrands #Dominos #McDonalds #KFC #motimahal #sarvanabhavan #starbucks

India's alcohol industry is undergoing a remarkable transformation, embracing a "vocal for local" movement that celebrates the country's rich heritage and diverse flavours. From using hyper-local ingredients to experimenting with unique regional alcohols, Indian brands are redefining the global beverage scene. Establishments across India are embracing this trend, infusing classic cocktails with local flavours. In Kolkata, popular bars are recreating Bloody Mary with fresh tomato water, celery soda, and the quintessentially Bengali kasundi sauce. Other trends follow, incorporating ingredients like nolen gur, Sandesh, and even local rice and ghee into their drinks. As the world takes notice of India's vibrant spirits scene, the country's entrepreneurs are pushing the boundaries of innovation. You can be a part of this trend too, create your own Desi renditions with Downing Street Whisky and Royal Tribe from the House of NeuWorld Spirits, and find the flavour that suits your palate. Read more on this in the article by Vogue: https://lnkd.in/gnExw3jV #NeuWorldSpirits #NWS #InspireTheFuture #DowningStreet #RoyalTribe #AlcoBev #Alcohol #AlcoholIndustry #LiquorIndustry #Liquor #Whisky #Whiskey #Spirits #Bar #DrinksIndustry #AlcoholicBeverages

While I was sipping my morning #coffee I realized I am using 3 different coffee brands to satisfy my coffee cravings. Confused??..Now let me tell you which are those coffee brands and what is this coffee mixture I am talking about!!! 1. Nescafe- The coffee mug that you are seeing is from #Nescafe which is a brand of #Nestle (world's largest food and beverage company). Nescafe coffee is a household name in India. It has more than 40% #market share (highest) in Indian coffee market. Nescafe has this gift hamper type combo offering where we got this coffee mug from and the quality and feel is top notch. 2. Continental- The coffee that is poured in this Nescafe mug is from #Continental brand manufactured by CCL Products (India) Ltd. Founded in year 1994, this #Indian coffee brand specializes in making Instant coffee products and is present in over 90 countries. CCL is the largest #private #label coffee manufacturer in the world. I came to know about the brand when I saw the complementary coffee sachet given by the hotel I stayed. 3. Rage Coffee- The small glass bottle in the right hand side is from #RageCoffee inside which I am storing Continental coffee. I bought it from Amazon as it was available with a good discount and I saw #ViratKohli's photo on its packaging. For me, if Virat Kohli is endorsing something related food and beverage, then it must be good, as he is considered as a fitness icon in our country and also has a higher brand value. Rage Coffee was started in 2018 as world's first #plantbased vitamins coffee brand developed for today's health conscious generation and is growing at an increasing rate YoY. So, I pour Continental coffee from Rage coffee bottle into Nescafe coffee mug, stir it and enjoy my morning coffee!!! #brand #coffeebrandIndia #marketresearch #brandingcontent #insights

Why is National Beverage Day celebrated?🤔 Today, the beverage industry in India, apart from non-alcoholic drinks, stands at $1.3 billion. But where did it all come from? Believe it or not, one of the first beverages was a chocolate drink, invented by the Mayans in 900 A.D. , and they called it Xocolatl. Later, Sharbat, a popular drink made from fruits or flower petals, was often the go-to drink for all the medieval kings. Many of us know it as Rooh-afza today. Since then, more than a thousand years of history have given us numerous beverages. The national beverage day is a celebration of a thousand years of culture. Beverages are everywhere. -Celebration -Health and Fitness -Relaxation and stress relief So, take a beverage of your choice and celebrate the day with us. Be a medieval king or a go-getter with your coffee.☕ What’s your favorite beverage?🤔 . . . #nationalbeverageday #CoffeeLover #CoffeeTime #CoffeeoftheDay #holdinggoodtimes #kaffeela

Canned Cocktails: India's Trendy Blend! The Indian alcoholic beverage industry is witnessing remarkable growth, with the canned cocktail market experiencing robust expansion, boasting a market size of approximately USD 820.1 million and a compound annual growth rate (CAGR) of 8.7%. Currently holding a significant share in the overall beverage market, canned cocktails are propelled by consumer demand for high-quality crafted drinks, particularly in the at-home segment, which surpasses the out-of-home segment in revenue. Women, drawn to appealing flavors, are also significant drivers of this market surge. Factors such as rising disposable income, urbanization, and evolving social norms contribute to this growth. The demand for canned cocktails is further fueled by the convenience they offer, especially for on-the-go consumption and outdoor events. Manufacturers are responding to this trend by introducing innovative packaging solutions that enhance portability and durability, making canned cocktails ideal for picnics, beach outings, and other outdoor activities. Additionally, the rise of e-commerce platforms and online retail channels has expanded accessibility to canned cocktails, allowing consumers to purchase their favorite drinks with ease from the comfort of their homes. As consumers become more health-conscious, the availability of canned cocktails with lower alcohol content and natural ingredients has become increasingly appealing, driving further growth in the market. Moreover, the growing popularity of cocktail culture, fueled by social media influencers and mixology enthusiasts, has heightened consumer interest in trying new and innovative canned cocktail offerings, contributing to the market's expansion. With appealing flavors, lower alcohol content, and stylish packaging, canned cocktails offer a premium drinking experience at an affordable price point, catering to the preferences of consumers seeking budget-friendly alternatives to traditional bars and clubs. As the market continues to evolve, opportunities abound for manufacturers to capitalize on this burgeoning trend and cater to the diverse tastes and preferences of consumers across India. Reference: https://lnkd.in/gbrQ6-ad #CannedCocktails #RTD #AlcoBeveragesIndia

One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri emphasized that "Premiumisation continues to flourish, and currently we are into the golden era of spirits given that the cocktail culture is thriving in India." The producer of Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, and Dewar's Scotch is ramping up its premiumization efforts across its range to align with evolving demand patterns, he elaborated. Golikeri described India as a "standout" market for the multinational alcohol and beverage manufacturer. However, he refrained from disclosing the specific contribution of Bacardi's Indian division to its global sales. As per the most recent data from the business intelligence platform Tofler.in, Bacardi India reported revenue surpassing INR 500 crore for the financial year that ended on March 31, 2023. Read full story here: https://lnkd.in/g8AHGHST #liquor #liquorindustry #spirits #whisky #alcobev #cocktail #alcohol Ashu Agrawal

Following the success of its tasting room in Goa, which was launched five months ago, OCHRE CRAFT SPIRITS, a Goa-based flavored spirits brand, is now gearing up to introduce its products in Karnataka and Maharashtra. The brand’s initial offerings, including a berry-flavored rum and a peach and cherry-flavored vodka, have been well-received in Goa and are poised to captivate new markets. Established in 2023, Ochre Spirits swiftly captured attention in the Indian alcohol market, capitalizing on the growing trend among consumers to explore new experiences. Its founder, John Royerr, with over a decade of experience in the liquor industry, envisioned a product that would cater to those seeking a smoother drinking experience. “Many people enjoy beer, but they think hard liquor is too strong,” he explains. “We wanted to create something that makes the drinking experience much better and smoother, with no burn on the throat.” The brand is witnessing 65% of the traction from rum category and rest from Vodka. During the pandemic, Royerr and his team focused on developing blends that cut down on sugar, catering to the evolving cocktail culture. “Each drink contains a minimum of 50 grams of sugar. We wanted to offer something that people could enjoy without the excess sugar,” he says. Read full story here: https://lnkd.in/gXYWDtjb #spirits #alcobev #emergingbrands #liquor #rum #alcohol #vodka #ochrespirits Ashu Agrawal

The ever-busy Mall food courts are testimony to the fact that we Indians, no longer need a celebration or an occasion to eat out. We create our own intent through casual outings , mall visits, office parties and now even ‘alternate to cooking’. Indians have been spending more on eating out or ordering food , beverages, and refreshments by reducing the money spent on home-cooked food says household consumption expenditure survey 2022-23. Some projections of this trend are a  trend which says that Indian food services market — that includes restaurants and food delivery— will double expanding to Rs 9-10 lakh crore by 2030 from Rs 4-5 lakh crore at present ( Bain Report ) #consumerbehaviour #lifestyletrends #fooddelivery For a culture which gives iconic status to ‘Maa ke haath ka khana’ , the factors that contribute to this significant lifestyle change are higher propensity to spend, digitisation, improved customer experience and an inclination to try new experiences! 

The 𝐭𝐞𝐚 𝐦𝐚𝐫𝐤𝐞𝐭 🍵, a dynamic and diverse industry, continues to experience steady growth driven by factors such as increasing health consciousness 🏋️♂️, demand for natural and functional #beverages, and expanding consumer preferences for #premium and specialty teas. With a rich history spanning centuries and deeply ingrained cultural significance across various regions, tea remains one of the most widely consumed beverages worldwide, offering a plethora of #flavors, varieties, and brewing methods to cater to diverse tastes and preferences. 🌍✨ #teamarket #tea 𝐓𝐨 𝐊𝐧𝐨𝐰 𝐦𝐨𝐫𝐞: https://bit.ly/43l21My 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 ➤ Twinings ➤ TWININGS & CO ➤ Tata Global Beverages, Bangalore, India ➤ Unilever ➤ ORIENTIS GOURMET ➤ Associated British Foods plc ➤ Wissotzky Group ➤ Starbucks ➤ Nestlé

For all those party poppers wanting perfect drinks to chillax, Bartisans has got you covered. Be it an evening catchup or an afternoon summer gathering, soothing drinks are a must-have.    Bartisans bring natural and ready-to-pour mixing drinks that promise a "bar-like taste" without creating a mess. Founded by the mother-son duo, Jovita Mascarenhas and Jordan Mascarenhas, the brand offers fresh and low-calorie drink mixers so you can prepare your favorite mocktails or cocktails and cherish them anytime, anywhere.    They were recently featured on Shark Tank India and left the Sharks impressed with their innovative products. These drinks are perfect for every occasion and will amp up your mood.    The founders want to make Bartisans a part of our lives so we can celebrate every moment; hence, they asked for 1 Cr for 2.5% of equity.    Coming to the unit economics, the product price ranges between Rs 450 to Rs 595. Each bottle of 400ml mixer can make 4 cocktails (in general). Currently, the brand operates at 70% gross margin. According to some business reports, the Indian ready-to-drink (RTD) canned cocktail market stands at US$ 820.1 million (2023) with a CAGR of 8.7%. Unfortunately, due to a smaller market size and an unclear growth plan, 4 Sharks had to opt out of the deal. However, Vineeta offered Rs 48 lakh for 3% equity and an additional Rs 52 lakh in debt at an 8% interest rate. But there wasn't a deal at last.    Despite that, Bartisans' story is phenomenal, and the founders got invaluable experience and some business insights that could contribute to the growth. Their (founders) plus points are that they are good at storytelling, product development, and understanding buyers' psychology. With some support and an initial handhold, Bartisans may become one of the top brands in the RTD industry.    I found their packaging and products cool, I will give them a try for sure, and I am pretty sure they will be capturing the market   How do you like their pitch and products? #fmcg #readytodrink #beverages #foodtech #productdevelopment #cocktails