Premier Golf’s Post

Interesting insights for golf course/resort operators and managers.

The popularity of indoor golf simulators has been on the rise over the years, and golf industry experts have taken note. Adding Golfzon's realistic indoor golf simulators to your business, whether it's a sports bar or a golf academy, can be an effective way to draw in customers and increase profits. To learn more about the benefits of commercial golf simulators and virtual golf tournaments, check out our blog. #golfindustry #growyourbusiness #increaseprofits #golfsimulator https://lnkd.in/e8e-ax9h

An interesting article by Golfshake.com discussing the changing habits of golfers, and how golf clubs, as well as Golf Operators are offering alternative solutions to attract golfers who may need a different membership to the traditional one. Check it out 👇

Are you a Dualie? If you are, then you could be key to strengthening long-term participation in the game. In short, the National Golf Foundation define a dualie is a golfer who plays both on-course and off-course golf. Not content with a regular 18, they use a simulator, visit the range, or head down to a Top Golf or a Big Shots in between rounds. I’ve seen several reports recently about the consistent growth of off-course golf. And I’ve heard a fair bit of concern from the industry on whether it will weaken participation in the traditional game. I’ve always thought otherwise – so it’s great to see this report suggesting I was right 😊 When we see golfers taking lessons, or hitting the range we know that the number of rounds they play goes up – we’ve measured it. We know that when we can help engage golfers in activities around the club other than playing golf, the number of rounds they play goes up – we’ve measured it. So it has always followed in my head that when golfers hit balls for leisure, the number of rounds they play will go up. In addition, this report shows that they are more committed to traditional golf, their ability level is higher, they spend more money on equipment, and - the number of rounds they play goes up! I think there’s also a great argument that off course golf is a fantastic entry point for many people too. But that’s a post for another day 😊 #participation #dualie #golfbusiness https://lnkd.in/eepE24rS

Has LIV Golf finally made a hole-in-one?? LIV Golf held their second event in Australia last week, and it was a Rip(per)-Roaring success! The event had over 94,000 fans come through the gates across the 3 days, considerably more than they have at other events around the world. It was great to see the team format gain some traction in the form of a play-off. With the all-Australian team, Ripper GC facing off against the all-South African team, Stinger GC. Now why was the LIV Adelaide event such a success? Especially compared to their other, more tame events? 1. They've cornered the market - Golf fans in Australia have long been starved of access to the best talent in the world. The PGA Tour doesn't have an event in Australia, meaning that LIV entered into an untapped market in 2023. Both the 2023 and 2024 editions of LIV Adelaide were huge successes and captured global attention as a result. 2. Embracing a new generation - The fans who attended LIV Adelaide were noticeably younger than your stereotypical golf fans. The vast majority of the attendance was made up of Gen Z, who seemed especially keen to create an atmosphere and party. The next challenge for LIV Golf is to maintain and build on this momentum. They must use the enthusiasm generated in Australia to propel it's upcoming events elsewhere. It'll be interesting to see how they intend to continue to generate hype for their events that are in more saturated Golf markets like Europe and the US.

As we move into August, golf recruitment can hit a bit of a wall due to your prospects not being available. Time away with family or with summer not being too long in the UK, are golf clubs still pursuing new members? Our article outlines ways about how to attract more members at a time which is often quiet. #playmoregolf #flexiblemembership #attractingnewgolfers

What’s it like installing Trackman Range at your course? Check out this video to learn more!

Basic idea: a golf course has 18 holes. Why did they choose this? Scots and Irish folk know that whisky has 18 "shots" per bottle. A golf course is thought to have 18 holes, which is a basic idea. But why did they make this choice? That's easy to understand for Scots and Irish people, who will tell you that there are exactly 18 "shots" in a bottle of whisky. #18holesofgolf #Golf #golfcourses #Sports

Ever wondered about the importance of getting your golf clubs custom-fit for you? As specialists in custom-fitted and custom-built golf clubs, we've got you covered in our most recent blog article 👇 https://lnkd.in/ey72gvd5

New Post: How to Start or Join a Golf Club: A Comprehensive Guide