Prenetics’ Post

Product manager opening in New Jersey!!! There are more urgent product manager openings on our Skool with resume and LinkedIn message templates as well. https://lnkd.in/gtQjCfUH Don’t stop applying folks. We already had a lot of people book interviews just by reaching out to hiring managers with our message templates. See you in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH PS Repost for your network to show how many openings there are. I know sometimes applying to product manager roles can seem pointless, but there are literally 100 new postings everyday. That’s 700+ new postings a week. #productmanagement #whatbadeconomy

As the job search continues, here are just a few of the skills and key experiences I'd be bringing to my next #marketing role. Sound interesting? If so, let's connect and build the next great thing in healthcare together! 1. I'm passionate about the #HeatlhTech space - with my background in #biotech and first-in-class products, there's a lot of great knowledge that can be leveraged to bring your products and services to patients in need. From patient advocacy to market research, I can help you create your story. 2. I have extensive experience in both #downstream and #upstream marketing, and would be excited to build on both to create new opportunities for patients and products. 3. I have been through the #startup and #acquisition phases - both are invaluable as you look to the future of your business, and I can help you navigate it all. Let's work together to bring new, innovative therapeutics to life!

Pharmacist to Marketing? Say hello to our ever shining Evelyn! Hear about why she chose to make the switch to digital marketing and some advice she has for people coming into the industry! #Stratgeist #StratgeistSocial #consultancy #digitalmarketing #digital #advertising #socialmedia #socialmediamanager #content #contentcreator #trends #trending #hiring #career #marketing #pharma

Direct-to-consumer (DTC) advertising is a marketing method used by pharmaceutical companies to promote their products and brands directly to consumers. This means that companies are advertising their products to the end user and not just introducing them to healthcare professionals such as pharmacists and physicians. DTC advertising is only completely legal in the USA and New Zealand, as other countries have different regulations. For example, advertising prescription-only medicines and pre-approval medicines/uses is prohibited in the UK. I'd like to revisit the practical article published by the Journal of Marketing about healthcare marketing that I shared earlier(See here: https://rb.gy/7imin1). It had a great breakdown of different channels of healthcare marketing and one of the topics covered was complementary and alternative healthcare influencers, which include "Provider Influencers" and "Patient Influencers." I won't go into the details of these positions. Still, I wanted to share a new regulatory document that emerged recently due to the emergence of these kinds of healthcare-related roles and behaviors in social media. In January 2023, the UK's Prescription Medicines Code of Practice Authority(PMCPA) released the first-ever guidance for pharmaceutical companies regarding social media. As we approach the first anniversary of this guidance, it's worth sharing with you. Every limitation or example in the document contains tips for explorer marketers who are involved in healthcare communications or marketing of the healthcare/pharmaceutical industry. #marketing #healthcaremarketing #socialmedia #healthcare #pharmaceutical #healthcarecommunications

Why does Pharma create roles to solve problems instead of developing competencies? 🧐 In our industry, we seem to have a strange obsession with identifying challenges and then creating entire roles to tackle them. The "Omni-channel Manager" is one of those roles. While omni-channel should be a core competency embedded within marketing, medical affairs, and sales teams, we often treat it as its own separate function. But here's the issue: because omni-channel touches every aspect of digital marketing, the people in these roles often end up being responsible for... well, everything that falls under good marketing practice. The result? A potential disconnect between brand managers and the tangible impact of campaigns. And a stressed but under-appreciated omni-channel manager (with no budget or resource) 😤 - anyone feeling this? If you’re a marketer and you're not actively reviewing metrics, optimising campaigns, or setting performance standards, it's easy to keep those efforts at arm's length—just another task for the 'all-knowing' omni-channel team. What's more, I’ve noticed that the omni-channel and digital experts often proactively advocate for more progressive marketing strategies. They seem to have deeper insights into customer journeys, authentic engagement, and measuring real impact. Meanwhile, brand teams tend to focus more on product knowledge, features, and key messages. Why do you think this is? Should this separation continue or should pharma markters have a more rounded competency set? Who should truly own campaign impact and metrics - brand teams or central experts? I’d love to hear your thoughts! 🧠 In the meantime, for those who would like to stay keep their pharma marketing insight and skills high, my newsletter is pretty good. Sign up: https://lnkd.in/eYnJ_yHR PS - If you feel anxious about posting comments on Linked In, please send me a DM and I'm sure I can introduce you to people who would happily share experiences and support in a private forum

“In healthcare, the influencer should be a user rather than somebody who has not used the product at all.” - now that’s what you call deep work! In this interview with Vivek Desai, Head of Marketing and E-commerce, Roche, you’ll find insights that are beyond textbooks and jargon, and can only be acquired by hands-on experience!  Watch the snippet here or go to the Pharma and Healthcare section of Manifest (https://lnkd.in/d7xcpg5E) to watch the full interview with all the details.  #MedullaXManifest #Healthcare #Pharma #Advertising #Vlog #Interview 

There are two sides to every story, right? Pharma marketing in the digital world is not new. For decades, drugmakers have jumped through strict, regulated hoops to market their medicines. The FDA does this so that consumers aren’t misled about a drug’s potential benefits versus its potential risks. Unlike company drug advertisements, unpaid social media posts don’t have to describe a drug’s side effects or tell people to ask for their doctor’s perspective. Influencers sharing their newfound Ozempic bods – veiled as an authentic vignette of How Much Better Your Thinner Life Could Be if You, Too, Scored a Prescription – only paints part of the picture. They don’t share how much this drug may have caused them severe stomach pains, or poorly impacted their mental health. For example, influencer Karen Evans's video sharing tips for taking Ozempic, including for managing nausea, reached nearly 500,000 views. After posting, she had to stop taking the drug because the vomiting became so bad, she told The Wall Street Journal. But that detail is not shared in a follow-up video – it can only be learned if you read the fine print of the caption. The virtual word-of-mouth can come across as authentic and accessible, but remember, things on social media are not always as they appear. Read more in Ozempic: Weighing the pros and (often hidden) cons by @Emily Ornberg for @The Midst: https://lnkd.in/gHPqr7eD

There are tremendous lessons for Pharma customer engagement, marketing and medical affairs managers from news consumption patterns online. Find out below the key lessons from the latest Reuters Digital News Report 2024. The recent Reuters Institute Digital News Report brings some rare insights that provide food for thought, and inform future strategies and tactics. This report has been commissioned by the Reuters Institute for the Study of Journalism to understand how news is being consumed in a range of countries.   Why does this report matter? Pharma companies trying to better engage with HCP or patients need to recognise that these audiences are made up of regular people. This means they are amenable to consuming unbranded medical educational information along the same channels as most people consume news. Some of the key news consumption trends are outlined below: 👉 Social Media preference ♠ WhatsApp, with very different forms of discovery and distribution, plays a major role in many countries. ♠ Visual and video-led platforms including TikTok, Instagram, and YouTube are all growing in Importance ♠ The report find a significant further decline in the use of Facebook for news The key takeaway for Pharma executives here are: 1/ Testing messages that are expressed in formats suited for WhatsApp, short-from video platforms are the way of the future, in customer and patient engagement. Summarised digital content assets, derived from evidence, such as clinical studies, are suited for sharing via these SM platforms. 2/ It is essential to A/B tests these platforms against each other and to track a measure the response of your audience to any activity involving these popular network. 👉 DOL as info sources ♥ So-called influencers are also competing with established publications to attract public attention, especially on YouTube and TikTok ♥  But so much any more on Facebook and X, where traditional news brands and journalists still tend to play a prominent role. Lessons from Pharma executives are: 1/ The equivalent of an influencer in Pharma terms is the Digital Opinion Leader (DOL). 2/Working with DOL offers a unique opportunity to share key messages from a trusted and credible source with your audiences 3/ The best set-up for harnessing DOL’s voices is to create short video or podcast interviews that carry much weight 4/ Distribution via HCP portal, microsites, WhatsApp or SM short video platforms may vary depending on the content, in line with regulation Feel free to share your thoughts on the topic below. And watch out for part 2/3 of this LI posts series Full report: https://lnkd.in/edtSitem

Nowadays, the necessity of an online presence for #Pharma and #LifeSciences companies has become essential. From #brandawareness and #brandreputation, to an empathetic and customer-centric #engagement, the possibilities are endless. 🚀 Among one of the most influential channels to strengthen the position of a brand there surely is #socialnetworks. Information can spread like wildfire, so being mindful and communicate with your audience in the right way is a must. It's not utopia, fighting misinformation is already a direction companies are taking. This is just the tip of the iceberg, read more on the topic and discover three ways to effectively #communicate on #digital channels 👉 https://lnkd.in/esgxJ2SJ #pharma #digitalpharma #artificialintelligence #business #businessgrowth #lifescience #health #intelligenzaartificiale #digitaltransformation #digitalinnovation