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Reach, resonate, and amplify impact with GenZ in 2024. Head to our latest blog to understand what Pride signifies for this audience, how it impacts their buying behavior, and how you can adapt your strategy to win over the new generation: https://lnkd.in/gaPyM4tC #silverpush #blogpost #contextual #genz #contextualtargeting #consumerbehavior #ai #adtech #advertising #techtrends2024 #pride #lgbtq #buyingbehavior #consumers #blog #brandstrategy #videoads

Get out of my way, I'M GAY 🌈 ... .... I have an ick when it comes to brands plastering rainbows all over their shit during Pride Month because - let's be honest- most of them do fuck all any other time of year. So when Pride rolled around THIS year, I was conflicted. I didn't want to be THAT brand. When I built Word Tonic in 2022 at the tender lil age of - well, 22 - I wanted to create a safe space for young, gen-z copywriters to connect + upskill with others their own age. 2 years on and it's become SO much more than that. Word Tonic is incredibly diverse. There's young writers from all corners of the globe part of our crew. Neurospicy kings + queens. And a thriving LGBTQIA+ community. It's the kind of diversity that's SO there, you wonder if you need to talk about it. But we do. Word Tonic is championing the next gen of young creatives and now that we've got 1000 members, IT'S EVEN MORE IMPORTANT TO SHOUT IT FROM THE ROOFTOPS... So here is a little post made by a few LGBTQIA+ gen-z copywriters in Word Tonic; enjoy 💓 Employers + clients, take note. These people have A LOT of talent. PS. Feel free to check us outtttttt and join our collective: https://lnkd.in/d79wGUAv #WordTonic #PrideMonth #LGBTQIA #LGBT #CopywritersUnite #GENZ #JuniorCopywriter #GENZCopywriter #FreelanceCopywriting #Advertising

Why can't brands get queer right? Next week we have an online event with Asad Shaykh, the Group Strategy Director for Pride in London (and Head of Strategy Grey London) and I cannot wait to hear Asad talk. It's open to everyone - the link to sign up is in the comments. LGBTQIA+ individuals, communities and families are a burgeoning segment with financial power demonstrating unprecedented growth. Yet, brands still stumble on how to talk to queer people, mostly resorting to stereotypical messaging that’s squeezed into ultra-cluttered Pride months. Asad’s talk will be an honest look at what brands are doing, should be doing, and most importantly, shouldn’t be doing, to appeal to one of the most lucrative future audiences. He’ll be discussing: Legendary queer comms disasters What went wrong? What could have been avoided? The art of getting ‘Queer Marketing’ right How can we help each other? Would love to see as many people as possible at this event so if you're up for a repost, I'd really appreciate it!

Think you have an LGBTQIA+ inclusive business because you’re part of the queer community? Think again. It’s not rare, or even unusual, for LGBTQIA+ people to exclude and discriminate against others in the community—intentionally or not. So how do you know you’re not leaving out a crucial part of your audience? How do you know you’re reaching everyone who needs you? You need research, data, and analytics—yes, even if you’re pretty sure you already know the problem your audience needs solved. An audience centered approach involves asking them and sincerely listening to their answers. How else do you know if your product or service is offering the most benefit possible? With an LGBTQIA+ inclusive content strategy, you take steps to prevent harm toward people in the queer and transgender communities. At the same time, you show them that YOU have the solution to their problem. I get to know your business and create a stronger content strategy for you that fills in the gaps, so you can: ✅ Understand, reach, and connect with your target audience ✅ Encourage engagement with your brand ✅ Increase sales and conversions ✅ Promote brand awareness and recognition ✅ Feel confident that your brand offers your LGBTQIA+ audience value You still need an inclusive content strategist to work with you and help you achieve these goals—even if you have a trans- or queer-owned business. Because the last thing you want to do is assume that you already know what your audience wants just because you're part of it. Tell me in the comments: What’s your biggest challenge or worry with creating LGBTQIA+ inclusive content? — I’m Eli, and I’m an LGBTQIA+ health writer and content strategist. I provide inclusive content services for businesses to help them grow and connect with a goals-driven, audience-centered approach. DM me to set up a call to talk about how I can help you meet your business goals! #contentstrategy #contentwriting #inclusivebusiness #businessstrategy #lgbtqcommunity #lgbtqia #contentmarketing #contentmarketingstrategy

Here’s the difference between an LGBTQIA+ inclusive content strategy and a typical one: Nothing. Or, well, it should be nothing because all content strategies should be inclusive. In reality, the big difference is how much of your audience you’re ignoring. When your business depends on your audience having access to your products and services, your content strategy is your key to welcoming them into your space. It’s not just about the language you use or the wider audience you advertise your services for. It’s not even in accessibility tools and website design. Those things are important, but beyond that, you need the authenticity, collaboration, and safe practices that show your audience you’re committed to them. Here’s how that can look: 📱 Creating digital spaces that engage with and support diverse communities 🌈 Collaborating with LGBTQIA+ business owners and audience members 👂 Asking for, listening to, and implementing feedback from the community 📚 Educating yourself and your employees to avoid perpetuating stereotypes and doing harm 📣 Advocating for your audience As a queer and transgender person, I can tell you that yes, I do notice when businesses make these efforts. It impacts my buying decisions, where I seek community, and the people and companies I interact with on social media. Your current content strategy may be losing you business by leaving out LGBTQIA+ members who need your services. It’s time to take a closer look, find the gaps, and fill them. I’m Eli, and I’m an LGBTQ+ health writer and content strategist. I provide inclusive content services for businesses to help them grow and connect with their audiences. Send me an email or a DM, and let’s talk about how I can help you meet your business goals with audience-centered content! #contentstrategy #lgbtqinclusion #audiencefirst #lgbtqia+ #inclusivebusiness #businessstrategy #contentmarketing

Why is TikTok so beloved by many in the LGBTQ+ community? At SXSW this year I hosted a panel on the power of LGBTQ+ creators and how they create content that Hollywood hasn't been able to replicate. On the panel, I asked creator, director, and podcaster, Shannon Beveridge, "Where do you feel is the place to go right now for happy queer content?" Without hesitation, she simply said, "TikTok." I'd have to agree. In a study done by TechCrunch, it was shown that decisively, young LGBTQ+ people of color say that TikTok is where they go to feel safe and understood online. It’s become a vanguard of safety and representation for a lot of queer people. When I asked Shannon to elaborate on her answer, and explain why, she gave two main reasons. 1️⃣ The accessibility Shannon said, "I think one of the biggest things TikTok has changed is the barrier to entry. In order to create social content, you just need a phone because you can create and edit content in the app." The search functionality in TikTok also makes it incredibly easy to find content you want to see, and find the creators making that content. And once you find that content and those creators, more of it will continue to show in your feed. Speaking of... 2️⃣ The algorithm It's no secret that the TikTok FYP (For You Page) feels kind of magical. Sometimes it seems like it understands you better than you understand yourself. "Remember during Covid, during the height of the pandemic, when all those women were being like, 'am I a lesbian?!'" Shannon said, "Because they kept being fed lesbian TikTok content. And then a lot of them were like, 'Oh my god. I am!!'" Well, ok, so it's not magic, but it is incredible at ensuring people are able to find people like themselves and content that aligns with who they are, their interests and beliefs. "It can also be scary," Shannon warns, "because it can become an echo chamber and you can think everyone thinks like me. And when you go out into the real world, all of a sudden you're confronted by people that don't think like you. But ultimately, Shannon believes, "that’s why it works so well for queer people, because it does create those safe spaces online for like-minded people." What do you think? Where do you go to find community online? For our full panel recording, head here: https://lnkd.in/eh42XSTq #tiktok #lgbtq #lgbt #creatoreconomy #creators #community #safespace

It’s Pride month and everyone’s waving their rainbow flags and talking about inclusivity. Which is good. Trying to become more inclusive and accessible is one of the biggest changes I’ve been making in my business over the last few years. And I love to see other people moving in this direction too. But I’ve seen one piece of inclusivity advice this month already — from multiple sources — that confuses me a little. And it’s this (or a variation of it): Include pictures of visibly queer people in your marketing/on your website. Of course, we should all have the opportunity to see ourselves represented in marketing and advertising. But what in the world does a ‘visibly’ queer person actually look like? I have some ideas but given I’m not a member of the queer community, I can safely assume that my ideas are based on nothing more than (potentially insulting) stereotypes. In fact, if I were to photograph any of my queer friends or acquaintances and use their beautiful faces as part of my inclusive marketing…I don’t know that any of them would actually fit the stereotypes or tick that ‘visibly queer’ inclusivity box. I mean, it’s not like they give you a pair of DMs and a buzz cut as soon as you come out as a lesbian, for example. (Not that there’s anything wrong with any queer person whose look DOES match the stereotypes, obvs). I have the same queries about the visual representation of disabled people. Does including disabled people in your visual marketing necessitate photos of those with visible disabilities like wheelchairs or walking aids? But then how do we represent folks with hidden disabilities, like neurodivergence? I feel like I’m in danger of tying myself in knots here so I’m going to finish up with a couple of questions. 1. How can we be more inclusive in our visual marketing without resorting to clichés and stereotypes? Because the last thing we want to do is offend already-marginalised people by perpetuating assumptions. If you have any ideas on this, or are similarly confused, I’d love to know. 2. If you are a disabled or queer person who has created any articles or workshops on this, let me know. I’d love to read/sign up and share your work with others too! Lego photo by James A. Molnar on Unsplash. #PrideMonth #RepresentationMatters #DiversityAndInclusion 

Personal take: I love that Subaru still gets such recognition for trailblazing inclusive ads from the 90s. But it's just as important that we continue to celebrate love in all its forms and represent the beautiful diversity of our community *right now*. The Internet is a harsh place, and our LGBTQ+ family, friends, neighbors, and influencer partners often face a wall of hateful, uncalled for attacks online. Subaru's community management practices do not stand for that. Comments that attack personal identity are removed. Some people might say that's stifling free speech, but I stand behind it. Hate should never be acceptable. And especially not when your brand stands for love. Moving beyond the extremely clever print ads that established Subaru's reputation as an authentic ally, today we strive to embody that same value in our influencer partnerships. Because people cannot see themselves in your brand, using your product, if they're not represented. TL;DR: Not afraid of Internet haters. Still promoting love over here. #PrideMonth #InclusiveMarketing #Ally

It’s clear what the LGBTQ+ community wants from marketers and companies targeting them for business: Do the WeRQ. We’re over the lip service and once-a-year pinkwashing. It’s time to put your money where your mouth is and hold the line with us all year round and not only when it’s easy or profitable to do so, because when times get tough we don’t have the luxury of being able to retreat from the line. After all, it’s our lives. Today's podcast episode with Kate Wolff 🏳️🌈 🐺 and Graham Nolan🏳️🌈 from Do the WeRQ will open your eyes to what's actually happening in today's marketing world when it comes to the LGBTQ+ community. This was a VERY riveting conversation full of data and facts, which I completely love nerding out over. Do yourself a favour if you're in the marketing world and give this episode a listen: https://lnkd.in/gAJaFnh8 #marketing #LGBTQ