Prequel Inc.’s Post

Are women the largest consumers??? Have you ever felt insecure about something you didn’t even know existed???? I didn't realize I had 'hip dips' until I saw exercises to 'fix' them. And pigmentation around my mouth? It wasn’t a concern until influencer marketing told me I needed products to reduce it. In a world driven by capitalism, women have become the largest consumer base. But how did this happen? By creating and amplifying insecurities that we never even considered before. Companies have mastered the art of identifying pain points, but instead of solving real problems, they create new ones. They make us question our natural bodies and normal skin variations. Hip dips, pigmentation, cellulite, and countless other "flaws" are magnified, making us believe we need products and treatments to be "perfect." Influencer marketing plays a massive role in this. By constantly showcasing idealized images and "solutions" for non-existent problems, they make us hyper-aware of our imperfections. This not only fuels consumerism but also deepens our insecurities. Think about it: - The beauty industry profits immensely from our desire to fix things that aren't broken. - Fitness programs often target areas that were never a concern until they became a selling point. - Skincare brands convince us we have issues that need addressing, leading to a cycle of dependency. It’s time we reclaim our self-worth and challenge the narrative. We need to understand that many of these insecurities are manufactured to drive sales. Embrace your natural beauty and recognize the power of marketing at play. Share your experiences and let’s start a conversation about breaking free from these manufactured insecurities. #ConsumerAwareness #MarketingTactics #BodyPositivity #InsecureNoMore #SelfWorth #InfluencerMarketing #BeautyStandards #CapitalismCritique #RealBeauty #EmbraceYourself

Is your preteen getting all their skincare advice from social media? It’s important to remember not all social media trends are good or even necessary! Instead, follow these simple do's and dont's from our experts!

"The education, the support, the community that we have with IMAGE Skincare, outweighs every other skincare company" Hear what Hayley, winner of social media influencer of the year (for the second time!) has to say about why she chooses IMAGE SKINCARE for her business. #imageskincareuk #imageskincare #medicalskincare #IMAGEPro #professionalskincare #facials #treatments #facialtreatments

Anyone else noticed how Rhode are absolutely killing it on social media? 🔥 Here's what they're nailing: 💗 Hailey is Your BFF (With Amazing Skin): She doesn't just talk about the products, she actually USES them. Her skincare routine? We're all trying to copy it. Her makeup looks? We're obsessed. 🤪 Her followers genuinely trust her recommendations, which makes them way more likely to buy her products. 💗 They've built a super loyal online community, called the 'Rhode-ies' (😂). It's a place where people share their experiences, hype each other up and it honestly seems like one big girl gang. 💗 Their PR packages are always amazing, and manage to go viral every single time. When your products are constantly trending on TikTok, you know you're doing something right. 💗 Their Instagram feed? A minimalist's dream. It instantly gives you that effortlessly cool vibe (and it makes you want to slather their products all over your face). Rhode Beauty is showing all of us how to connect with your audience on a deeper level, build genuine trust and create a brand that people are obsessed with. Love her or hate her, Hailey Bieber is building an undeniable empire. 👑 What are some of your favourite examples of celebrity brands that are doing it right? Let me know! 👇

The Power of Digital Marketing in Skin Care Health Awareness In today’s digital era, spreading awareness about skin care and health has never been more impactful. Digital marketing allows skincare professionals to reach a wider audience, share valuable tips, and promote healthy skin practices. 📲 From targeted social media campaigns to engaging content that educates patients about proper skincare routines, the potential to influence and educate is limitless. Let’s harness the power of digital marketing to boost skin health awareness and empower your audience to take charge of their skincare journey. ✨🧴 #SkinCare #DigitalMarketing #Healthdigitalmarketing #doctorsdigitalmarketing #HealthcareMarketing #Medegrow

Lena Situations and Caudalie, teaching us how to blend #InfluencerMarketing and #BrandValues✨ Lena Mahfouf, known by her 4 million followers on Instagram as #LenaSituations, has become the new face of Caudalie. The skincare brand has set its sights on understanding and connecting with #GenZ, the generation reshaping #ConsumerHabits. In a strategic move, they have partnered with an influencer who has earned admiration for her honesty, transparency, authenticity, and a strong connection with her audience. The campaign spotlights the brand's best-selling product: the Vinoperfect Brightening Dark Spot Serum, known for its effectiveness against dark spots and for boosting radiance. This campaign strives to communicate an embrace of authenticity, living life passionately, and accepting occasional mistakes as part of life's journey. This campaign also features the faces of three women, (members of Lena Situations' community) all dealing with real hyperpigmentation issues, and who were selected through a casting process conducted on her Instagram. The intention was to demonstrate that the #Vinoperfect serum works effectively on different types of #hyperpigmentation spots. Paola Le Rhun Monpoix, the Media, Press, and Influence Manager at Caudalie France, described this campaign as a "refreshing and disruptive campaign that marks a turning point in Caudalie's communication." This campaign was an innovative co-creation between Lena and the Caudalie team. It successfully blends the core values of Caudalie while incorporating Lena's unique codes. The result resonates with viewers and fosters a sense of authenticity and connection. #WhatHappened #WhatHappenedSeries

'To earn your audience's trust, you need to associate yourself with those they already trust - either directly or indirectly. For example, if you're an eco-friendly skincare brand, you should partner with an influencer who promotes sustainable beauty.' mayple's (2023) blog on 'The Essential Guide to Finding Your Target Audience'

When we took up the challenge to make Fem relevant to a younger audience, little did we know that the outcome would be a partnership that would last for well over 5 years. Our solution was to infuse humour in a category where, women found it shy to discuss body hair. Armed with insights about what our audience likes and a tongue-in-cheek sense of humour, we collaborated with an influencer to create series of content that propelled the brand into the consideration set with gains in market share. What's more, the content is till-date being used as examples within the organisation. Take a look at one of our videos where we have lend wit and voice to her skin to demonstrate how FEM is the preferred choice for your skin. #fem #brandmarketing

What's a universal truth for anyone who wears lip balm? The small tubes are easy to misplace! A popular skincare brand, Rhode, recently showed just how well they understood their target market and this universal truth by creating a product that solved this very problem. Rhode, a brand founded by Hailey Bieber, developed a phone case that allowed its audience of Gen Z women to never misplace their lip balm again by providing a space to store the lip balm on the back of their phone. The key takeaway for marketers🔑: Know your audience! When creating products, services, and merch, consider what your target audience wants and tailor your marketing strategy accordingly. Need help understanding your consumers? Contact the market research professionals at Limelight Insights to get started. 📸: Rhode #famouscampaign #rhode #rhodelipbalm #rhodephonecase #newproduct #rhodeproductlaunch #marketingstrategy #marketingcampaign #consumerinsights #targetaudience

Instagram isn't dead just yet! Here's our take on why and what you can do to grow your following! Want to hear more like this? Sign up to our emailer and we'll drop this and more in your inbox weare_altitude #newblogpost #beauty #beautybusiness #brands #social #socialgrowth https://lnkd.in/eCRNNRSZ