Presh Marketing Solutions’ Post

Instagram is rolling out a small but significant change to how it serves up insights. If you’re responsible for tracking the success of your content, this update is a game-changer. Previously, we had to measure stories, carousels, posts, and reels differently—now, everything will be measured the same way, making it easier to compare and analyze your content’s performance. One key takeaway from Adam Mosseri’s update: sends per reach is the new metric to watch. It’s becoming a crucial factor in how Instagram decides what content gets more visibility. Curious about what these numbers actually mean for your strategy? Check out Part Two for a detailed breakdown.

Thought this was interesting. Adam Mosseri at Instagram mentioned that share rate (the % of viewers who share your content) has the greatest impact on reach. And it's not just do to reach that sharing creates. It also lets the IG algorithm know that this content is the type of content that people enjoy enough to share and therefore it gets better reach from the platform. The author makes some good points on why this may be changing so I won't just copy what they say but I did immediately think of post strategies/things to do to help game the system in your favor. 1. Always ask your audience to share the post in both the image/video and caption 2. Use more polls, quizzes, and engaging questions to prompt shares. i.e. treat your posts like a prompt to share their opinions. People love to share their opinions. 3. Share more news not related to your brand that your audience would be interested in and ask them to pass the information along 4. Continue to use entertainment and/or memes in your marketing 5. Keep an eye on your analytics and track which posts got the most shares. Repeat the top styles often. Honestly nothing I wrote there is groundbreaking as you should be doing most of that anyway IF instagram is a big part of your marketing strategy. But that's where my head went when I read that article. What did I miss? https://lnkd.in/dEV5CV3A Also don't forget to sign up for The Blueprint newsletter for more marketing and entrepreneur content. https://lnkd.in/drfPXa3V #engagement #contentmarketing #socialmediamarketing

This trend is BLOWING up on Instagram. 👀🤯 Takes little to no effort and you can see results too. I call it the “story swipe strategy” It works like this: 1) you have a lead cover image of your carousel swipe that acts as a hook 2) then, you have supporting images to help tell story, educate, entertain, etc. Why does this work? If your audience does not engage with the first slide of the carousel post, they will be shown the second slide at a later time for another opportunity to engage. Also, there’s a simple to this kind of content because it’s not overly edited you can do it right on Instagram and use photos that are sitting in your camera roll. The strategy: I highly recommend taking some of your best performing content or content you have in general and repackage it using this strategy to help tell a story and repurpose your content in a different way.

Video content made shy founders into crazy creators, Instagram currently is being taken over by founder-led personal brands And here’s how they are growing at an exponential rate: ➵ Past Authority Most founders on Instagram are already successful business owners and thus talking about topics that might interest the audience comes naturally to them. Also, the audience already trusts their knowledge and credibility due to their past proof of work. ➵ Different Intent Most creators make content with the intention of selling, while founders consider selling as a by-product of the value they deliver, winning the audience’s loyalty instantly. ➵ Growth Syndicate Business owners understand the value of a network and thus they form groups to write, engage, and grow together for long-term benefits. ➵ Speed Business owners know that success requires speed and thus they prefer to invest in experts, tools, and external help rather than testing strategies and content by themselves. Growth is not luck but the result of constant effort and growing a personal brand with the help of experts broadens that luck surface. P.S.- Whose is your favorite founder-led personal brand on Instagram?

THIS is proof that TikTok is head & shoulders above other platforms when it comes to creativity. So good. 😂 If you want to get better at Marketing. And creating content. Get on TikTok! I know you may look at this & think…how on earth is that going to help me market my professional services or B2B widget!? Here’s how… It can inspire you to produce a marketing campaigns or content that isn’t so bloomin’ dry! Get Inspiration From Outside Your Industry I’ve been preaching this for years. That’s the key. Some of our most effective client marketing campaigns, that have generated millions in sales, have come from inspiration we’ve got from 20 year old TikTok creators! P.S. Snape goes so hard in this, what do you think? 😂

This could prompt a significant change in your IG posting strategy. Instagram seems to be changing on the regular recently and it is hard for many marketers to keep track of. This recent announcement from Instagrams chief, Adam Mosseri, is likely to cause a shake up in your businesses marketing strategy for your instagram.  The new feed being tested will basically look like the current reel feed, giving each post more space.  What does this mean for your marketing strategy? It means that all content you post will need to be in this verticle format and if no changes are made to your content and the change is enforce, it could drastically affect the asthetic and professional look of your profiles. Change your instagram strategy to include these points: - Start now, even if this is not rolled out very soon, it has long been reported that vertical content is preferred in your marketing - Stop posting square content - Content should be 4:3 in a photo or 9:16 in a video

Maximizing Instagram Marketing - Week 1: Crafting Your Visual Story 🎨 DO: Prioritize high-quality, visually compelling content. Instagram is a visual platform, so ensure your images and videos are eye-catching and professional. Use consistent branding and filters to create a cohesive look. ❌ DON'T: Overlook your captions. While visuals are key, captions provide context and can drive engagement. Keep them concise, engaging, and aligned with your brand voice. Include relevant hashtags to boost visibility but avoid overstuffing. https://lnkd.in/dJMbVdX8

Instagram’s changed its algorithm (again) Here’s what you need to know: Shares are the most important metric when it comes to reach The CEO of Instagram explained that the best way to get more views on your content is to aim to increase your view to share ratio This initially increases your reach due to the person being sent the content then watching it But the algorithm will also promote this content organically as its the most important metric to the algorithm Shareable content is what Instagram are aiming to pride themselves on, they want to create a platform people come to so they can interact with their friends But how can you implement this within your content? Your three key things to look at at: - Relatable content people can, well, relate to - Insightful content people can discuss - Group activities/events/deals If you can add this to your content to increase your engagement & shares, you will see a healthy boost to your reach

🚨 Instagram’s algorithm is now optimized for content that drives people to share content with friends in DMs. . . IG chief Adam Mosseri has once again reiterated that creators should be focusing on how to make their content more shareworthy in his latest advice: "When you're creating content, think about creating something that people would want to send to a friend. Don't force it, but sends are one of the biggest signals we use in ranking and can help your reach over time." As outlined by Mosseri, with more people now engaging within DMs in the app than they are with feed posts, Instagram is now actively seeking to amplify content that prompts more sharing behavior i.e. posts that inspire more users to tap on the “Send” icon and forward it to their friends. . . Do you struggle with maintaining your business or company's social media? The Social G Co. is here to take that social media monster off your back and be a partner in your digital marketing success! Learn more: www.thesocialgco.com or email mary@thesocialgco.com #socialmediatip #socialmedia #instagram #socialmediacoach #smallbusiness #digitalmarketing #grandrapidsmichigan

If your Brand's main focus is the TikTok shop congratulations, you can only exist in the short term... - TikTok shops focus on businesses wanting quick wins instead of building strong connections with customers over time. - Consider this: TikTok doesn't keep customer information. They don't collect emails or phone numbers. Therefore, you have zero chances to use any other marketing channel for expansion. - Also, if there's not always exciting and popular content, it's hard for people to exactly find you. - Brands end up being stuck in a cycle, always trying to make viral content – something not everyone is good at on TikTok and requires plenty of expertise to do so.