Yesterday was the electrifying grand final of a record-breaking Six Invitational in São Paulo. Working with our colleagues and friends at Ubisoft on the biggest event in the BLAST Rainbow Six calendar, we achieved:
- Over 9,000 tickets sold and fans in the arena per day - nearly 30,000 in total over the weekend
- Record-breaking viewership of over half a million peak viewers, from all over the world - a 65% increase on the previous record of 300k
- Economic impacts of over $12M for the city of São Paulo
- 7 commercial partners including JBL, Lenovo, Intel, Eureka Ergonomics, Kingston Technology, CTRL, and Aura
- An immeasurable atmosphere and experience!
It's always impressive seeing how each BLAST event is unique, tailored to the market and community, and drives hugely impressive quantifiable (and some less quantifiable!) impacts.
This event truly showed what esports is and can be, with one of the loudest and most passionate crowds I've ever seen at any live entertainment event.
Next up...
- Manchester
- Montréal
- US
- Many more exciting global markets 🌍👀
#esports #esportsindustry #destinations #destinationmarketing