Press Gazette’s Post

If you haven't had the chance to attend "News in the Digital Age 2024", the event by FT Strategies and Google News Initiative, and the panel I participated in with Katie Le Ruez, Danny Spears, and George Montagu, there are good news. Charlotte Tobitt has published a detailed report on our conversation about "Consent or Pay" on Press Gazette. I strongly suggest a read. While it might sound like one of the many tactical issues the industry regularly faces, I believe "Consent or Pay" is the embodiment of many strategic challenges in media monetisation. #media #advertising #marketing #privacy #gdpr #consent #userexperience #engagement #trust #transparency #adtech #cmp #monetisation #strategy https://lnkd.in/eV4AcVDu

Good analysis

With the recent flurry of global regulatory developments, it's clear that the digital advertising industry must prioritize privacy and consumer trust. Get the full scope of the latest updates: ow.ly/Yr1s30sCLfr #Adtech #CPRA #CPPA #APRA

The Game-Changer: What draft DPDP rules mean for advertisers. With stringent provisions aimed at safeguarding personal data, these rules will compel advertisers to recalibrate their strategies, focusing on transparency, user consent, and data minimization. Ashok Hariharan By Shantanu David #pitch #DataPrivacy #AdvertisingStrategies #MarketingInsights

Saga « pay or consent » Is it a valid? Meaning is it a free consent under GDPR? EDPB’s opinion was just published 💡 « The EDPB considers that offering only a paid alternative to services which involve the processing of personal data for behavioural advertising purposes should not be the default way forward for controllers. When developing alternatives, large online platforms should consider providing individuals with an ‘equivalent alternative’ that does not entail the payment of a fee. If controllers do opt to charge a fee for access to the ‘equivalent alternative’, they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising, e.g. with a form of advertising involving the processing of less or no personal data. This is a particularly important factor in the assessment of valid consent under the GDPR. » Link to press release : https://lnkd.in/exgHxHiz Link to the opinion: https://lnkd.in/eb3_k3k7

🔊 The European Data Protection Board expresses doubt as to whether large online platforms can charge a fee as an alternative option to consenting to personalised advertising to otherwise use their platform for free. The EDPB urges large online platforms to consider an "equivalent alternative" that does not require paying a fee, and suggests this alternative is with a form of advertising that involves less or no processing of personal data - read: contextual targeting. LMK your thoughts 👇 Do you think we'll see large online platforms offer their services for free with a choice between personalised advertising (using your personal data) or contextual targeting (with no or little personal data collection)? #advertising #gdpr #consent

Finally there's clarity about the 'Pay or Consent'-model ❌ Spoiler Alert: it's not an option for large online platforms. According to the European Data Protection Board and the Autoriteit Persoonsgegevens (Dutch DPA), there should be a third choice in place whereas your personal data will not be used for behavioural advertising. ✔At Opt Out Advertising this is the core of our business: serving ads without the use of personal data. Curious about how our solution works? Don't hesitate to reach out! #Consentless #OnlineAdvertising #OnlinePrivacy #OptOutAdvertising

Finally there's clarity about the 'Pay or Consent'-model ❌ Spoiler Alert: it's not an option for large online platforms. According to the European Data Protection Board and the Autoriteit Persoonsgegevens (Dutch DPA), there should be a third choice in place whereas your personal data will not be used for behavioural advertising. ✔At Opt Out Advertising this is the core of our business: serving ads without the use of personal data. Curious about how our solution works? Don't hesitate to reach out! #Consentless #OnlineAdvertising #OnlinePrivacy #OptOutAdvertising

To be read carefully! In a nutshell, by adopting an Art. 64(2) opinion on consent or pay models, the #EDPB considers that, “in most cases, it will not be possible for large online platforms to comply with the requirements for valid consent, if they confront users only with a choice between consenting to processing of personal data for behavioural advertising purposes and paying a fee”. Check this out! 👇🏼 #privacy #dataprotection #gdpr #consent #consentorpay