Press Hook reposted this
Is #PR Still Worth It? Is the #media collapsing? Is #AI taking over everything? Disruption is seldom fun when it strikes the ground beneath your feet. The right question to ask, forever and always, is: Is PR right for you right now? Effective storytellers adapt to new mediums and new audiences. And that absolute PR law of nature is equally applicable, by the way, whether you’re a global titan like Disney or Paramount (both taking beatings presently) or a brand new body scrub with two employees. Yes, a lot of publications are enduring a bumpy reinvention. Digital transformation was inevitably going to make some business models obsolete — classified ads in a small local paper could never survive Craigslist. But from the ashes of layoffs, journalists are also being empowered by that very same digital transformation. New platforms allow them to publish and build large audiences without a boss or other filters. They can now monetize their work with or without advertisers. In some cases, they can even reach millions more eyeballs than the peak of the old media circulation era — with content that typically has a far longer shelf life, remaining accessible and searchable, across multiple channels, like never before. And, importantly, good relationships travel wherever those journalists (read: content creators with legacy credibility) land and bloom. This is probably a good place to tell you that the new issue of hashtag #CaptainHook is out! I cover the rest of the story at: https://lnkd.in/egt9eees It includes hot takes such as why marketing needs to live in a content universe that extends across earned (because consumers will search to find out if this new brand/product is legit and to learn what they’re all about) on down to micro- and nano-influencers. Plus, PR stats to complete the picture! Let me know what you think 🧐
Press Hook
3mo
Captain Hook 🪝 asking the important questions!
Thomas Helfrich
2mo
Michelle Songy How can businesses evaluate whether PR is the right approach for their current goals and challenges?
Joy Jing
3mo
Came for the meme, stayed for the storytelling!
Jonathan Peykar
2mo
it's definitely worth the investment when you do it right
Marketing // Writing // Creating // Word Crafting // Entrepreneurship
3moOne thing you can never replace, even with a trained GPT, is the human element. I love your take on the doorman story. I've had a lot of these discussions lately in marketing. I was hesitant to use AI at first because I felt like I was giving up my creativity, but I learned to establish it as part of a repertoire of tools. When the tides (trends) change, it's important to take those yoga breaths and not let yourself get crushed by the waves or get stuck without a paddle! It's a new digital era for PR and marketing, and it's a matter of navigating what our roles look like going forward and seeing the changes as opportunities and challenges to overcome versus roadblocks.