Captain Hook🪝 Post 2 just dropped! 📣 Make sure you are #PR-ready 📣 It illustrates with real-world examples on how the last article’s “Ready-to-launch-and-land PR checklist” can help you avoid missteps (and misallocating resources) 💡 A few pieces of wisdom from the post: “Clear message” cuts a few ways, including being very clear on any claims, implications, or associations in your #messaging that risk trouble in your #product category. Think marketing Miranda: “Anything you say can and will be used against you…” Have someone on your team play aggressive investigative journalist and scrutinize every claim, every term, every ingredient. 🕵️ With a new #brand, #journalists won’t want to focus on you personally until after they know all about your products and see them succeeding on their merits. That buzz must come first. Now, maybe you as an individual can enhance your brand story… if and only if your story is somehow intrinsic to the origin story of the product(s). 🤔 #Media is more visual than ever these days. Having excellent #images to illustrate and promote your product(s) or service(s) is essential before pitching the press. If you give them a great image to use, it absolutely boosts the odds you’ll be featured. (If you have the capacity to give them an #exclusive image or two, that can be even better.) 🖼️ 👉 Read the full piece and subscribe at https://lnkd.in/dYR8Fgx9 ICYMI: Captain Hook 🪝 is the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy
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If you haven’t guessed by now, we’re completely obsessed with simplicity. From clients and media relations to content, strategies and socials, keeping things simply is the key ingredient in everything we do. We strip everything back to its essentials. Back to the core message. We write award-winning entries that ditch the waffle, industry reports that make complex data into digestible reads and press releases that abstain from sharing chapter and verse with media. We don’t stop there. We look at our own communication too, which means refining pitches, creating our own best practice guidelines and succinct policies that everyone understands. #pragency #pr #values
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Morning all 😁 today is a press release day as I have four clients with exciting news. So it’s a multiple screen day for me 😂 Nothing bothers me more than people who ‘spray and pray’ with their press releases - media are inundated with irrelevant and boring press releases every day so it’s important to stand out. I use Vuelio as my media database (which all our retained clients then get access to), but I don’t often use it to send press releases as I would rather send a personal email to someone I’ve already made the effort to connect with. Having been through most of the database platforms (some at pretty eye watering prices!), I’m loving this one, the interface is great and the information up to date. All my clients have a curated media database that we work on for them and I take a lot of time researching the publications and the journalists to see what they like writing about and what will be interesting to them. As all of my fellow (and legit) PR bods will agree, if anyone tries to take money off you for a single press release and says you will get coverage (especially without even working on a story for you), run for the hills! That’s not how PR works! #marketing #pr #marketingagency #pragency #digitalmarketing #agencylife
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In a world saturated with information, one powerful tool - the press release - continues to prevail and effectively cut through the noise to help convey our clients' stories. 🗞 Despite claims of its demise, almost every interaction the McBryde & Co team has with a journalist (usually daily) ends with a ‘can you send me more information on that story, please.’ We know from firsthand the most succinct way to do this is usually via a press release. This week, our Founder and Director Rachel McBryde, MCIPR, McBryde and Co 🇺🇦🏳️🌈 shares her views on why the press release remains a key tool as well as 9 simple steps on how to nail an effective release to secure coverage. Check out her latest blog post linked in the comments below. 👇 #PR #PublicRelations #PRTips #PressRelease
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Back in my journalist days, I felt like a press release referee, sorting through countless pitches each day. It was a juggling act, to say the least! But one thing was clear, businesses of all sizes were eager to get their names out there. If you're looking to earn some free publicity, remember that a good press release is like a well-crafted pitch. It needs a hook, a strong narrative, and a clear understanding of your audience. Don't be discouraged if your first few pitches don't hit the mark. Keep refining your approach, and you'll eventually score a home run! https://lnkd.in/gTQvqmBP
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My “media response” score hangs out in between Great and Excellent. I tell you that only because I’m about to give you a tip today and I want you to know it works. 🥁 🥁 🥁 Say less. Here are places you can cut out the fluff: 👉🏼 If you’re responding to a pitch request, use your thinking cap to guess the direction of the article and determine how to answer each question in 1-2 sentences. 👉🏼 If you’re sending out a pitch unrequested, just know that pitches under 150 words are shown to have a higher response rate (~6%) than longer-than-that pitches (~2%). 👉🏼 If you are pitching a person as a source, quote their answers (in 1-2 sentences) and keep their bio to a sentence. 👉🏼 If you’re pitching a company announcement, make sure it’s actually newsworthy (something you’d be interested in if it wasn’t your own company), talk about it in a paragraph, and then use the 2-3 sentence company short blurb. 👉🏼 Do not pitch to everyone and do not pitch everything. Find the reporters or the articles that are so specific to you or your announcement, and tailor your pitch accordingly. Journalists are pretty intelligent and turns out they too know how to use Google. Give reporters the bullet points that will capture their attention, provide resources for further research, and let them know how to reach you directly. It’s as simple as that. #businessdevelopment #legalmarketing #pr
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▶︎Corporate + Government Communications ▶︎Technical Writer ▶︎Book Editor ▶︎Business + Marketing Content ▶︎Rotary Member ▶︎Tender, Grants + Awards Writer
Before you #pitch your next project, product or idea, it's worth considering the mistakes many people make when contacting #media - the little things that drive #journalists crazy and can determine whether your email gets a second look
Rookie PR mistakes to avoid when trying to get press coverage
creativeboom.com
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“We got more enquiries and bookings from the story in the local paper than from anywhere else…” My client seemed surprised – but I wasn't! Why did it work? Does anyone even read the local paper still? The answer is yes, and it’s all down to credibility. In a sea of information (and way too much misinformation) proper news outlets are beacons as important as they ever were. We trust them, and if your story is deemed worthy of their column inches or digital output, we trust you too. News PR works and it should be a key part of your comms and marketing strategy – from your local paper up. (And if you’re lucky enough to still have a proper local newspaper, make the most of it. Buy it too, it’s a bargain and they need us as much as we need them. Once they’re gone, they’re gone, and we’ll all be poorer for it.) #NewsPR #Localjournalism #Localpapers #Localnews #PRstrategy
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Reminder: Very few decisions are forever. Like maybe one or two. Yeah, that tattoo you got when you were 16 is one of them. But of all the decisions you make each and every day, hardly any can't be rethought, reversed or abandoned altogether. So maybe that huge decision you've been (over)thinking about for a really long time doesn't need to take up so much space in your brain? In the end, the wrong decision is usually no decision. Everything else is correctable, adjustable or forgivable. #goforit #pr #communications #mediarelations #publicaffairs
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Before you #pitch your next project, product or idea, it's worth considering the mistakes many people make when contacting #media - the little things that drive #journalists crazy and can determine whether your email gets a second look
Rookie PR mistakes to avoid when trying to get press coverage
creativeboom.com
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📣 I help creative entrepreneurs with DIY PR and personal brand building 📩 Author 📚 Speaker 🎤 Adobe Express global ambassador 🎨 Ex-PR & branding agency owner in LDN to solopreneur in 🇫🇷
PR is not a quick fire out of a press release to a spreadsheet of media and then overnight front-page coverage. Come and spend a year with me to learn how to do it better... Why? - It takes a few months to build your PR momentum - I encourage more low-level sustained buzz than a quick-fire promotional explosion that can leave you feeling burnt out - PR is more than getting into press, it's speaking slots, teaching workshops, sharing your expertise by putting yourself where you feel you don't belong Therefore, if you join me for a year, you save 40% compared to when you come monthly. Next Friday, I will do a Q&A with an opinion editor on how to secure opinion pieces. One paid opportunity with her would cancel out the cost of joining me for a year… https://lnkd.in/dkRgJyHA
📰 How to land an opinion piece in a national newspaper 📣
hypeyourself.substack.com
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