𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐥𝐞𝐚𝐝𝐞𝐫 𝐨𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐞𝐚𝐝? 🤔 Simon Sinek's TED Talk - How Great Leader's Inspire Action 𝐌𝐚𝐢𝐧 𝐀𝐫𝐠𝐮𝐦𝐞𝐧𝐭 People don't buy what you do; they buy why you do it. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 Traditional communication focuses on features and benefits, which don't inspire people. 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Communicate from the inside out, starting with "why" (your purpose, cause or belief). This resonates with the limbic brain, which controls decision-making. 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 Find your "why" and communicate it clearly to inspire others. #leadership #tedtalks
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