Previsible’s Post

🚀 Live Stream Recap: Future-Proofing SEO with Martha van Berkel from Schema App. I learn something every time I connect Martha! 🚀 The evolving role of SEO in the AI-driven world. Key takeaways: AI's Dependency on Data: Quality data is the backbone of AI's ability to perform. Without it, AI's impact in SEO is limited. Schema Markup's Power: Beyond rich results, schema markup is essential for helping AI and search engines truly understand content. Context is Key: Data alone isn't enough—schema markup adds the context needed for both humans and machines to make sense of it. Navigating the Evolving SERP: As Google's SERP changes with AI overviews, schema markup remains a vital tool for influencing how content is displayed. SEO as Data Shaping: SEOs need to evolve into data shapers, building content knowledge graphs to stay ahead in the AI-driven landscape. Catch the full discussion and future-proof your SEO strategies! 🔗 Link to our recording:https://lnkd.in/gM_vKR5i #SEO #AI #SchemaMarkup #DigitalMarketing #FutureOfSEO

“Team dynamics matters more to me than individual specialties.” - Stacey Clermont I really enjoyed this conversation with Stacey Clermont about managing SEO teams. She has a great understanding of the soft skills and subtleties that impact team dynamics and, ultimately, the effectiveness of an SEO team. Hard skills and technical skills are important in SEO, but it is critical to sharpen your soft skills to continue progressing your career in SEO. Stacey and I hit on: - Composition of an SEO team - Nurturing and developing soft skills - SEO Leadership styles - SEO team management and ensuring quality of output Check out the episode in the comments: