🎤✨ 𝗣𝗼𝘀𝘁-𝗖𝗼𝗻𝗰𝗲𝗿𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: 𝗧𝗮𝘆𝗹𝗼𝗿 𝗦𝘄𝗶𝗳𝘁’𝘀 𝗟𝗶𝘃𝗲𝗿𝗽𝗼𝗼𝗹 𝗖𝗼𝗻𝗰𝗲𝗿𝘁 𝗗𝗿𝗶𝘃𝗲𝘀 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗢𝗰𝗰𝘂𝗽𝗮𝗻𝗰𝘆! Key Insights: 💠 Event Week Occupancy: During the event week (June 13-15, 2024), occupancy rates soared to 60%, compared to 38% for the same period last year. 𝗧𝗵𝗶𝘀 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗮 𝟮𝟮% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗼𝗰𝗰𝘂𝗽𝗮𝗻𝗰𝘆. 💠 Average Daily Rate (ADR): The ADR significantly rose, reaching £155 during the event week, up from £100 the previous year 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗮 𝟱𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲. 💠 Length of Stay (LOS): The percentage of guests staying for two days 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗳𝗿𝗼𝗺 𝟮𝟯% 𝘁𝗼 𝟯𝟲% this year. Similarly, the proportion of guests staying for 3-4 days 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗳𝗿𝗼𝗺 𝟭𝟳% 𝘁𝗼 𝟮𝟱%. The data shows that Taylor Swift's concert can substantially impact local accommodation demand and pricing. The 22% increase in occupancy, coupled with a 55% rise in ADR, highlights the strong correlation between significant events and the performance of short-term rentals. We're excited to keep tracking these trends and help you boost revenue during major events. Stay tuned for more exciting insights and analysis!📈💸 #STRManagement #DynamicPricing #TaylorSwift #LiverpoolConcert #EventImpact #PriceLabsforEveryone
Excitement is in the air! Taylor Swift's Anfield Stadium, Liverpool concert is not just a musical event—it's a game-changer for local STRs 🎤💃 What does PriceLabs STR data say about the upcoming concerts? 📌 The 𝐨𝐜𝐜𝐮𝐩𝐚𝐧𝐜𝐲 𝐫𝐚𝐭𝐞𝐬 𝐡𝐚𝐯𝐞 𝐬𝐨𝐚𝐫𝐞𝐝 𝐭𝐨 𝟓𝟒% for the concert dates (June 13-15, 2024), 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐫𝐨𝐦 𝟑𝟐% at the same time last year (June 15-17, 2023) 📌 With 𝐥𝐚𝐬𝐭-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐨𝐨𝐤𝐢𝐧𝐠𝐬 𝐬𝐞𝐞𝐢𝐧𝐠 𝐚 𝐬𝐡𝐚𝐫𝐩 𝐫𝐢𝐬𝐞 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝐦𝐨𝐧𝐭𝐡, this surge highlights the excitement around the event Ensure your property stands out to capture this wave of bookings! 🏠🎟️ #TaylorSwift #AnfieldConcert #Bookings #LiverpoolEvents #ShortTermRentals #PriceLabsforEveryone
