Have you heard of silent switching? This happens when bank customers fragment their activities by using secondary institutions for financial services offered by their primary institution. Silent switching can be challenging to detect because the customer doesn’t close their account at their primary institution, so the losses are more gradual and frequently fly under the radar. In this edition of Compound Interest, Jonathan Bone breaks down who is affected by silent switching and how to combat this growing phenomenon. https://lnkd.in/e5DD9rWa #SilentSwitching #FinancialMarketing #FinancialServices
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Thank you to the Public Relations Society of America - Bluegrass Chapter for another great Landmarks of Excellence Awards! We left with 32 new pieces of hardware – thanks to our team for their incredible talents and our clients for trusting us to produce great work. We were also proud to be the Presenting Sponsor for this event last night. Congratulations to all the award recipients!
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Our team rocked the Country Music Capital of the World last week! 🎸 We had a great time celebrating the launch of Dierks Bentley's ROW 94. Cheers to smooth whiskey and a great client! Tristin Schifferdecker Mary Kate Reed Robert Trinkle
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We're back, NYC! Yesterday, we attended the PRNEWS Platinum Awards, where we were a finalist in the Cause-Related Marketing category for the documentary, "Believe Me," that we created with Kentucky Association of Sexual Assault Programs, Inc. Thank you to KASAP for trusting us with this documentary and the incredible survivors who shared their stories. We are proud of this project! Tamara Davis
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We're rolling the dice on a successful NACS Show Expo in Vegas, showcasing The Hershey Company's latest sweet and salty lineup. It's pretty sweet on the Las Vegas Strip this week! Steve Kozarovich Tristin Schifferdecker
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Last week, our Chief Marketing Officer, Mike Nickerson, flew to Madrid, Spain, for Worldwide Partners, Inc. (WPI)'s Global Summit! Mike listened to different speakers about how independent agencies can work together, and he networked with fellow WPI agency attendees, including Marcus Elliott Brown from The Great Pitch Company and Allie Haran from Sound Healthcare Communications. Thanks for representing PriceWeber, Mike!
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Last Friday, we were in the Big Apple for the PR Daily Nonprofit Communications Awards! We are thrilled to announce the "Save My Human" campaign that we created in partnership with Donate Life Kentucky Trust won in the "Marketing Campaign" category. Additionally, our work with Kentucky Association of Sexual Assault Programs for the documentary "Believe Me" was a finalist in the following categories: Nonprofit Communications Campaign of the Year, Advocacy or Awareness Campaign, Content Marketing Strategy, and Media Relations Campaign. Thanks to our incredible team for all your hard work! 🏆 Learn more: https://bit.ly/3NcHXon Connor Hughes
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Last week, our Director of Public Relations and Social Media, Tamara Davis, spoke at the Kentucky League of Cities Conference & Expo in Lexington, our state's largest gathering of city officials. Tamara helped lead a session on how to use social media for emergency communication. Great job, Tamara!
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Our team recently traveled to Tampa, Florida, for a video shoot with US WorldMeds, showcasing IWILFIN – an FDA-approved oral maintenance therapy that helps reduce relapse risk in adults and children with high-risk neuroblastoma. While there, we had the privilege of attending the Beat Childhood Cancer Foundation More than GOLD Gala, where we heard powerful stories of resilience and hope in the fight against childhood cancer. We are proud to support US WorldMeds and their vital work! 🎗 #ChildhoodCancerAwarenessMonth Narina Kasabova Richard Johnson Regina Huesca Barrales Michelle Stevens
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Last week, PriceWeber's own Dan Dry presented "Telling Stories on the Small Screen" at The Woman's Club of Louisville. Dan took the stage to talk about the art of storytelling through smartphone photography. Thanks for sharing your talents, Dan!
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