PLG vs. SLG debate is a topic on the minds of many executives today. Choice of PLG or SLG has huge implications across the organization - GTM, Product strategy, Systems and Processes and of course Pricing and Packaging to name a few. Transitioning from one model to another is not easy (ask those who have done this!!). In this latest blog, published through Sapphire Ventures, our Founding Partner Mohan Kasibhatla shares how to best navigate PLG vs. SLG models - with a specific focus on Pricing and Packaging. Read this blog post to understand which approach is best for your organization. #plg #slg #productledgrowth #gotomarket #gtm #pricing #pricingstrategy #saasgrowth #saasmarketing #pricingforgrowth
Choosing between a PLG and SLG strategy—or a mix of both—is a critical decision for GTM teams. The right fit depends on customer segments, deal size, market maturity, and more. In our latest blog, Sapphire Ventures' Growth Advisor Mohan Kasibhatla shares how to best navigate PLG vs. SLG models, highlighting how each impacts an organization differently when it comes to pricing and packaging decisions, monetization, and innovation plans. 🔎 Read the blog to understand which approach is best for your organization: https://lnkd.in/g3Ve7Xhf And feel free to share the below quick takeaway with your GTM team and community as you think through the differences between these models. #GTM #PLG #SLG
