Prickly Peach Films’ Post

Continuing to develop business whilst we’re busy is actually one of the most important (and challenging) times to do it, we’ve found. It’s easy to keep chugging along from day to day, keeping your head down, focusing on the projects at hand, but when you eventually look up, where’s the next lot of projects coming from? Have any leads been nurtured and moved along? We didn’t do any kind of business studies at university or have business experience when we set up Prickly Peach. Everything we know is either from learning on the job or from the business owners we’ve worked with over the last 6 years (and we recognise how lucky we are to have strong relationships with very experienced people who’ve been there, done that). Our work week is 80% project work, 20% business development. It might seem overkill to some, and it definitely doesn’t suit every business, but it’s proven to be a vital structure to our growth. Business dev sessions cover things like account reviewing, lead qualifying, social media posts, marketing material creation, and reflecting on the week gone by - what went well and what can we do better, or differently, next week? We try to do it on a Friday, so we can look at the week as a whole, and head into Monday with a fresh slate and a clear sense of direction. It also keeps us on the same page, as although we’re basically telepathic at this point, it’s still good to talk through our weekly journeys with each other. #businessdevelopment #videoproduction