Conscious that I only ever seem to point out bad marketing, so please enjoy this.
Genuinely funny, in line with their brand and the sort of thing that people will talk about and share on social media, as well as actually remember when they enter the category to purchase.
And no, not all funny ads are good, I genuinely don't think this is a case of marketers slapping other marketers backs, the continued output of content like this serves to increase mental availability and is backed by improving physical availability (recently added to Co-op alongside Sainsbury's, Amazon and possibly other supermarkets)*.
A fair question is the target market, as I'm not convinced younger generations would remember old Barry Scott, so might be lost on them, but if they're aiming for anyone over about 28, they're golden.
*no, physical availability is not only about stocking it in the right places, but this is a LinkedIn post, not a scholarly article, why are you even still reading this far down?
#marketing #brandbuilding #advertising
BOSH - and the advert is done! 🚀
Very excited to share our recent work for SURREAL 🥣
Gary Scott is back to work in this nostalgia-filled ad. When a client approaches us with a goal of engagement, there’s nothing better than seeing an audience response like this work has had.
Massive well done to the wider SURREAL and NUSA STUDIOS team who helped bring this to life!
Producer: Robbie Farwell
Client: SURREAL , John Thornton, Kit Gammell
Creative & Director: Noah Stratton-Twine
Director of Photography: Peter Hutchinson
Camera Assistant: Kem Brown
Sound Recordist: Sam Thomas
Editors: Joe Clark , Noah Stratton-Twine
#video #videoproduction #film #filmproduction #creativeagency #socialmedia #socialcontent #contentmarketing
--
2moThank you so much for taking her for her work experience, making her feel so welcome and part of the team. She has gained some wonderful experience and enjoyed every minute.