Today we published our fourth volume of the Penneys Pulse of the Nation Index which explores the topic of sustainability - what it means to consumers in Ireland and how it’s influencing their lifestyles and spending habits. In partnership with Amárach Research, our report highlights a confused consumer who wants to do the right thing, but won’t pay more to do so. As always, we shine a light inside Penneys to showcase how this is reflected in our customers’ spending habits, and the initiatives we have in place across our business and store network. We also recently held a panel discussion in Primark’s Dublin HQ, with special guest Minister of State, with responsibility for the Circular Economy, Ossian Smyth where we previewed the research findings and encouraged open discussion on consumer behaviours towards sustainability as well as the broader challenges facing the fashion retail industry in this space. The conversation was hosted by Claire Taaffe alongside Lynne Walker Director of Primark Cares and Gerard O'Neill, Chairman of Amárach and we were joined by members of government, industry and NGOs. Thanks to everyone who took part. Check out the full findings of the Index on our website: https://lnkd.in/eScaJZ6D #Penneys #PulseoftheNation #Primark
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Chairman Amárach Research FMII
3wPrimark's research in partnership with Amárach is a timely reminder that the journey towards a sustainable future is a marathon, not a sprint. Irish consumers are on board for the journey, and as people's incomes rise with economic growth in coming years they will be even more willing to shop sustainably, paying a reasonable premium where appropriate (though it may not be necessary as supply chains for Primark and others are optimised for sustainable production and delivery).