Primary Venture Partners’ Post

When skeptics call vertical-specific seed investing a silly idea, they miss the big picture. Sand Hill Road is saturated with large multi-stage firms writing big checks at the seed stage. Every hot startup has one question for VCs today: “What do you bring to the table?” And hey, different venture firms have different strengths. Some are happy to connect you with industry experts; others pull out their checkbook… Primary is trying to be an anomaly here. We believe content and PR can be a real deal magnet if leveraged right. In this conversation with Sam Toole, Partner at Primary, he reveals how VCs can stand out to exceptional founders as mega funds rush in. Watch here: https://lnkd.in/dfhQNJ-4 cc: Jason Shuman Sam Toole

Don’t Fall into the Trap of More Meetings = More Deal Flow Chasing every founder can feel empty and is often a waste of time. It was a chance encounter that led Sam Toole, Partner at Primary, to his best investment yet: Dandelion Health. Sam believes in investing time to understand founder vision and startup potential. He knows this approach is more time-consuming but ultimately more rewarding. With two kids and a packed schedule, Sam can’t attend every pitch event or conference. In this conversation with Primary GP Jason Shuman, he stresses why networking doesn’t always attract the best deal flow. Watch the full episode here: https://lnkd.in/dfhQNJ-4 cc: Jason Shuman Sam Toole

One cold email can land you a job in VC. “We should work together…” That was Jason Shuman’s cold email to Sam Toole, Partner at Primary. While still in college pursuing a BA in English Literature, Sam started two businesses—a surf school and a clothing brand. He followed that up with Nomad Health, a healthcare labor marketplace. At Primary, Sam invests with a focus on healthcare and spearheads our Healthcare Advisory Board. In this conversation with Jason, he discusses why deal sourcing as a VC is simpler than you think, how creating content helps you resonate with seed founders, and why being a polymath trying to invest in it all is just not an option. cc: Jason Shuman Sam Toole