Prime Matter Labs’ Post

DTC brands following whatever Obvi/Hexclad/Ridge does

Ophthopedia Update:Cosmetic Contact Lenses in the United Kingdom: Assessment of Online Regulation and Quality of Consumer Health Information: Objectives: To determine the compliance of online vendors to the UK Opticians Act 1989 Section 27 requirements and safety regulations for cosmetic contact lens (CCL) sales and the quality of online CCL health information. Methods: The top 50 websites selling CCLs on each three search engines, namely Google, Yahoo, and Bing, were selected. Duplicates were removed, and the remaining websites were systematically analyzed in February 2023. UK legal authorization for CCL sales was assessed using the Opticians Act Section 27 and safety regulations determined by the presence of Conformité Européene (CE) marking. The quality and reliability of online information was graded using the DISCERN (16–80) and JAMA (0–4) scores by two independent reviewers. Results: Forty-seven eligible websites were analyzed. Only six (12.7%) met the UK legal authorization for CCL sales. Forty-nine different brands of CCLs were sold on these websites, of which 13 (26.5%) had no CE marking. The mean DISCERN and JAMA benchmark scores were 26 ± 12.2 and 1.3 ± 0.6, respectively (intraclass correlation scores: 0.99 for both). Conclusions: A significant number of websites provide consumers with easy, unsafe, and unregulated access to CCLs. Most online stores do not meet the requirements set out in the Opticians Act for CCL sales in the United Kingdom. A significant number of CCLs lack CE marking, while the average quality of information on websites selling CCLs is poor. Together, these pose a risk to consumers purchasing CCLs from unregulated websites, and therefore, further stringent regulations on the online sales of these products are needed. #Ophthalmology #Eye #Ophthotwitter

Discover how popular hair care brand, Verb, grew their affiliates 20X! 🌟 This case study reveals the strategies behind their success. Learn from their approach to enhance your marketing efforts. Dive in here: https://buff.ly/44nE9Iw #MarketingSuccess #CaseStudy #BeautyIndustry

Start your journey today! Set up your online store with Lyshra and sell cosmetics directly to local customers. Easy setup, quick sales, and free registration. Your beauty business is just a click away! . 👉 Free Seller Registration: seller.lyshra.com . #Lyshra #CosmeticsOnline #SellLocal #BeautyProducts #OnlineStore #LocalBusiness #SellCosmetics #BeautyEssentials #SupportLocal #ShopLocal #FreeSellerRegistration #EasyOnlineSetup

A cosmetics label is the first form of marketing and advertising a consumer sees. It introduces your product to the intended consumer. It’s an essential determining factor in selling the item because it directly influences how a consumer perceives the product. Learn more in this article. https://lnkd.in/g4cHiffv

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What are your thoughts on the current changing of business names for cosmetic advertising regulations, who has just changed over everything? Tell me below as we are kickstarting something special at our summit in May!

Brand loyalty doesn't exist in cannabis yet. No c@nn@bis brands are pulling the cultural & psychological levers to drive customers to develop a long-lasting connection. Rather, the crux of all c@nn@bis loyalty programs is receiving points/rewards/discounts, which is transaction-based instead of relationship-based. So customers have little to no emotional tie with a brand. As more and more adult-use markets come online, customers are quick to leave a retailer when something closer becomes available to them. Convenience is king. In addition customers can be easily swayed to a different brand with promotions and discounts. Plus, there's not a lot of clear differentiation among retailers, either in products available or customer experience. Agree? Disagree?

Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products. Drop us a note for more information on beauty & personal care product testing and specialized beauty consumer research. Email us at info@benchmarkingcompany.com #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims