Ryan Prior’s Post

As a social media and influencer marketing specialist with over 2+ years of experience, I’ve learned that the hook is the most important part of any content strategy. Why? Because without a strong hook, even the best ideas get lost in the noise. Here are the Top 5 Reasons why a hook is essential for your social media content: 1️⃣ Stop the Scroll – In a sea of endless posts, you’ve only got a split second to capture attention. A compelling hook grabs your audience right from the start. 2️⃣ Create Curiosity – A well-crafted hook piques interest and encourages your audience to keep watching, reading, or engaging with your content. 3️⃣ Set the Tone – The hook lays the foundation for your message, drawing your audience into the narrative while setting the right expectations. 4️⃣ Boost Engagement – Content with a catchy hook holds attention longer, increasing shares, comments, and interaction, which ultimately boosts your content’s reach. 5️⃣ Drive Action – Whether it’s a click, a like, or a purchase, a great hook encourages your audience to take action and engage with your brand. 🎯 Your content is only as effective as the hook that introduces it. Make it count and watch your engagement soar! #SocialMediaStrategy #InfluencerMarketing #ContentMarketing #HookStrategy #MarketingTips #AudienceEngagement

It’s the first week back at work and I’ve had some time to think about my ins and outs for this year working in marketing and social media! What are your predicted ins and outs for this year? INS - Authentic and unfiltered content (especially in ads)  -Creating platform specific content -Story telling in all aspects of content  -Not obsessing over every post going viral  -Founder content for brands  -Setting your community follower goals to achieve milestones  -Product placement over obvious paid influencer marketing  -Valuetainment OUTS  -Overly curated feeds and brand aesthetics  -Threads (need I elaborate on this?) -Posting content for the sake of hitting post targets (quality over quantity)

The power of influencer marketing is undeniable. But here’s an angle often overlooked - using this content in paid media. 💡 Influencer-created content outperforms branded creative in paid ads, primarily when used with cost caps. It provides authenticity, generates higher click-through rates, and costs less to produce & test. Leaning into influencer content can transform your paid media strategy, providing it with the much-needed human touch that resonates with audiences. The future of digital advertising? You bet.

Influencer Marketing Best Practice Tip #2 You need content, and a lot of it. 🔍 A recent Hootsuite study shows that more internet users aged 16 - 24 do brand research on social media than search engines. That number is almost neck-to-neck for internet users aged 25 - 44. 🤯 This sounds wild, I know! But it aligns with Statista research showing internet users spend an average of 2.52 hours on social media EVERY DAY, and this trend is on the rise. 🚀 With all these stats, having consistent social media content seems like a no-brainer. But it's not just about quantity. Having current, relevant, engaging, consistent, and first-person perspective content keeps your property or destination top-of-mind and captures your potential guest's attention during their research phase. And influencer content gets 60% more engagement than branded content. This means an always-on influencer marketing strategy will help beat your competition! #InfluencerMarketing #ContentMarketing #hospitalitymarketing #destinationmarketing

Sharing 6 proven strategies for digital marketing success! From crafting engaging content to optimizing SEO and leveraging influencer partnerships, these tips have helped me elevate my marketing game. Ready to transform your digital presence? Let’s dive in and make it happen! 💼📈 #DigitalMarketing #MarketingStrategies #ContentIsKing #PPC #SEO #NexzennDigital #InfluencerMarketing #SocialMedia #DataDriven

"Influencer marketing shouldn't exist in a silo" --> what does this mean to you? How can influencer marketers be cross-functional? I asked Fiona Macpherson, 🍺Mark Dandy, and Rugile Paleviciute that question. Their answers all focused around the same things: Building the bridge for UGC to be used across the company. The number one way to support other teams is to make content (with usage rights) accessible to: 👉 The paid team, for creative testing 👉 The organic social team, for reposting 👉 The ecommerce manager, for landing pages Fiona also suggested setting up a recurring meeting, where you can trade notes & go beyond just making content available. 💬 "In that meeting, share what’s working well. Stories vs. Posts vs. Reels? Still assets vs. video assets? Which CTAs resonate best? (etc.)" Rugile supported the idea -- and reminds us that it goes both ways. You can learn from other teams as much as they can learn from you. 💬 "Paid ads is probably the top driver of attributable revenue in most DTC brands. Ask them what's working in creative. And ask them what kind of UGC they're looking for." 🍺Mark's final tip has some crossover too: talking to other teams about content needs can solve a lot of problems. 💬 "A lot of of teams don't talk to each other for their usage needs. Contracts often go out to influencers with organic social licensing only. Then everyone else is stuck!" My core takeaway, in one sentence: Talk to adjacent teams, understand their needs, and support them with making licensed UGC available. 🙂 P.S. If you want to learn from the brightest minds in influencer marketing, hit "connect" and follow along! I'll be asking questions (including the dumb ones!) so that you don't have to. Oh, and sharing the answers too. #influencermarketing #influencercollaboration

Content is the king 👑, but how do you get the best content out of an influencer? It's all a balancing act between their personal voice and the main brand messages but getting that perfect equilibrium is not as easy as it sounds. Years of trial and error have led me to a surprising way to get the best content. I tried it all - detailed content briefs, monthly campaign details, main talking points, getting on a call with each influencer, trusting the influencer to know how to sell and everything in between. Of course, a Zoom brainstorm on content is great for major paid partnerships, but not scalable when you're running an influencer program with thousands of influencers. The best and most scalable, by far, was guiding questions. Let me explain. You send an email or DM with three simple questions to guide their content. As an influencer, all I have to do is open IG and start talking, answering one of those questions. 🔸 What was your life like before (insert product name)? 🔸 What changes have you seen since using (insert product name)? 🔸 What are 5 tips you have for someone starting (insert their main topic) today? These questions can be totally general or more specific to a campaign you're currently running. The best part is you get completely authentic content from the influencer, where they talk about the topic you wanted from the angle you were looking for without all the back and forth. What methods have you tried for getting influencers on your program to post more regularly and on brand? 

Enjoyed this article from Modash and how they differentiate “creative fatigue” from “audience fatigue” when it comes to influencer content. Audiences don’t necessarily get tired of hearing about your brand. They just get tired of hearing the same message over and over. Keep evolving that message by incorporating unique and specific experiences. #InfluencerMarketing #B2BSocialMedia https://lnkd.in/esQcwRKP

There is a BIG difference between INFLUENCER marketing and CONTENT marketing. Influencer marketing is a generic term that everyone seems to go to by default. This is how they differ: Influencer marketing: → the creator usually posts on their own social media pages → the creators have an audience / community around them (a following) → they have a distribution channel which is used to push products and services → the objective: to influence someone, which means to have an “effect on the character, development, or behaviour of someone” Content marketing: → the content gets posted on the brand’s social media → the creator does not need to have a following to create the content (UGC creators) → the objective: grow your organic socials, build social presence or use content in ad creative to mitigate content or creator fatigue Neither is better than the other, it just depends on your business needs as to which one you need to implement into your marketing strategy. #influencermarketing #contentmarketing

Crafting a Social Media Strategy, #ContentMarketing When it comes to content marketing, there are several types of content to consider, such as user-generated content (UGC) and influencer campaigns, both of which are trending lately and more companies tend to lean into an influencer campaign for some reason. Influencer campaigns are effective for creating awareness and potentially generating leads. But, UGC tends to work better on a closer, more personal level. I look at it as, it highly depends on who you are selling to. Users often identify more authentically through the lens of another user, as opposed to an influencer whose lifestyle might be aspirational but not necessarily relatable. Therefore, it's important to choose your content strategy wisely. An influencer might not always be what or who you need. Considering the context and objectives of your campaign to determine the most suitable approach, I believe, is good advice.