Public Relations Institute of Southern Africa (PRISA)’s Post

Want some inside scoop on how to level up your entries? We’ve asked judges past and present for some golden nuggets that will either make or break that winning submission. Check them out below:   1. We’re storytellers by nature – your entry should be the same! It’s not an ‘award submission’ - it’s the story of how you brought a client ask from brief to success.   2. We’re looking for award-winning, needle-shifting, narrative-building and any other hyphenate you can think of. Avoid submitting business as usual work and focus on your proudest projects and outputs.   3. Complex graphs do not tell stories without context and explanation.  4. Videos are great to watch but won’t support your submission more impactfully than facts and figures.    5. Most projects generated a lot of coverage – this is great for the client, but not going to set your entry apart from the rest.   6. Avoid jargon and highfalutin language (yea, even that was tough for us to type) - keep it clear, simple, and to the point.   7. We’re looking for ROI, impact, sentiment shift, business outcomes. Add your AVE and reach, but it’s the last thing we’ll be looking for.   Don’t forget that entry submissions are open https://lnkd.in/dhANG7WR and have been extended until 21 June, midday😉.  #PRISMS2024 #EntriesAreOpen

Are You Living Your Values in How You See Others? My latest column in the New Hampshire Business Review. For example, do you believe that everyone deserves dignity and respect? This is a simple idea that I suspect most people agree with, at least in principle. As hard as it can feel sometimes, I think it is better to not exclude anyone. You can read my full column at

Why It Matters

The Modern Way to Build Credibility & Rapport by Mark Donnigan explores effective strategies for establishing trust and connection in today's digital age. Watch the insightful presentation at: @DonniganMark

The Modern Way to Build Credibility & Rapport by Mark Donnigan explores effective strategies for establishing trust and connection in today's digital age. Watch the insightful presentation at: @DonniganMark

Don’t stand on ceremony: Give ‘em the P-I-T-C-H! Were you asked to cut a ribbon or say a few words at the dedication of a library wing or bank branch? Every opportunity to communicate is golden—even a ceremonial speech—so make your remarks memorable by winding up and delivering the P-I-T-C-H. Purpose: What is the purpose of the organization you are addressing? Institution: What’s an institution related to your audience? Community? Democracy? Teamwork is always a ready-made institution to provide inspiring stories.    Time: What year was the organization you’re addressing founded, or was a key person born? Look it up! There will always be something you can tie to your remarks. City: Where is your speech taking place? Hero: Find the hero. A teacher or coach, a notable figure—historical or known only to the audience—whose example you can draw upon to inspire. You will only need to find one or two of these idea-generators to leave them with something memorable. After all, one of the greatest speeches of all time—the Gettysburg Address—was a ceremonial speech. So don’t stand on ceremony—give them the P-I-T-C-H!

Our background and upbringing shape our personalities - but it also shapes the way we think of something as simple as words! For example: does diary mean a journal of feelings or a list of things to remember? Surprise - it’s both! American dictionaries will say the former while British dictionaries will say the latter. Style guides are one way to make sure you don’t make a misstep. These are rules on how to write properly, and different organizations will have different guides. Learn more about using style guides to improve your writing from Nancy Cox: https://lnkd.in/d58BBZR4 #mrxpros #marketresearch #insights #community #networking

From opinions to outcomes: Let our review services guide you.

Trust and truth are critically important as #misinformation takes hold of our omni channel landscape. Here's an interesting webinar for my #pr, #comms, #mediarelations ,and #brandmarketing connections in the US (and Canada!) 👇

🔍 Do you have the next breakthrough story? 🌟 Share an immediate quandary in the DEI landscape through your case study, and stand a chance to make an impact in the global business community. Enter by Jan 31! 👉 https://bit.ly/49EMdH0 #lmic #business #CaseStudy #DiversityEqualityInclusion #WDI_Publishing