Prism Digital’s Post

A recent survey conducted by Dubai-based marketing agency Reach has revealed the significant influence that food influencers and bloggers wield over the UAE’s restaurant industry. The study highlights the changing dynamics between social media influencers and dining establishments, underscoring the increasing role of online personalities in shaping consumer preferences and dining trends. Read more: https://lnkd.in/etT2s7YH Ihab Ghazal #BusinessFrontier #FoodInfluencers #RestaurantTrends #UAEHospitality #SocialMediaMarketing #DiningCulture #InfluencerMarketing #DigitalTrends #ConsumerBehaviour

Don't underestimate the power and influence of social media today. The meteoric rise of the Dubai pistachio chocolate bar shows how powerful social media can be in today’s business world. This tasty treat from Fix Dessert Chocolatier, with its creamy pistachio filling and crispy knafeh layers, was once a local delicacy. Then, in December 2023, influencer Maria Vehera posted a viral TikTok post, and suddenly, everyone wanted it. With social media influencers jumping on a trend of making dupes from home, just so they can try, which created a wave of others doing the same - as the original chocolate bar became so popular it sold out in minutes on their website. With over 80 million views, daily orders soared from just six to a whopping 500! The craze even sparked international demand, inspiring confectioners worldwide to create their own versions to satisfy curious customers. This journey from local to global fame proves that with the right social media strategy, any product has the potential to captivate audiences worldwide. What could your brand achieve? #SocialMediaPower #ViralMarketing #DubaiChocolate #PistachioChocolate #BusinessGrowth #SocialMediaInfluence #DigitalMarketing #FixDessertChocolatier

We have attended the Seamless event and we have discovered 5-6 other companies similar to ours, where our company is the best, the features in our software are ones we haven't seen in any other company so far. We will launch in Dubai by the end of this year, and will be ruling as a number 1 player of influencer's and UGC content. • • • DIGITAL MARKETING IS DEAD!.. SWITCH TO INFLUENCER MARKETING... • • App store https://lnkd.in/eQue8VeQ • Play store https://lnkd.in/e7TvAQWP • Website https://lnkd.in/eZfkrcMd • Seamless Middle East & Saudi Arabia Ahmed Mamoor Amimi Enfluenso • • #enfluenso #influencermarketing #influencer  #digitalmarketing #explore #viral #business #share #connect #seamless2024 #learning #seamlessdubai #dubaiexibition2024  #ugccontent #linkedin #motivational

In the UAE, influencers pay an annual tax of around 15,000 dirhams to ensure product recommendations are trustworthy. As of May 2024, Pakistan had no similar regulation, but recent news suggests digital policies are imminent, likely to be enforced this year or next. • • • DIGITAL MARKETING IS DEAD!.. SWITCH TO INFLUENCER MARKETING... • • App store https://lnkd.in/eQue8VeQ • Play store https://lnkd.in/e7TvAQWP • Website https://lnkd.in/eZfkrcMd • #enfluenso #influencermarketing #influencer #digitalmarketing #explore #viral #business #share #connect #motivational #linkedin #marketing #trending #uaeinfluencer #trendingpost #viralpost #foryoupage 

🚩Join us ☞ https://t.ly/UUbtv Dubai chocolate has taken the world by storm in 2024, becoming a global viral sensation with its luxurious and exotic flavors. This Middle Eastern delicacy gained widespread popularity through influencers, sparking culinary creativity worldwide, including in Romania: - tools like our #SocialMediaStarIndex have highlighted local talent, with Anyta Cooking leading as Romania’s top cooking influencer for months; - insights from the #InfluenceMe Study further reveal that consumers’ trust in influencers is growing, especially in cooking, which stands out as one of the fastest-growing categories of 2024. Love staying ahead of the trends? Our newsletter delves into stories like this, uncovering how data, insights, and cultural trends are reshaping #consumerbehavior. You’re welcome to subscribe. 👇 #DataIntelligence #HowDataHelps #PublicisGroupeRomania

Your brand + the right influencer = unmatched results. Ready to take the leap? #windaybm #business #uae #uaebusiness #freeconsultation #dubai #freesubscription #startupbusiness #startupdubai #dubaisocialmedia #socialmediamarketing #digitalmarketing #digitalagencydubai #digitalmarketingdubai #digitalmarketingagency #digitalindubai #digital #socialmediaindubai #agency #dubaiagencylife #digitalmarketinglife

Running a restaurant isn’t just about the food anymore It’s about standing out in a crowded market and keeping customers coming back for more But here’s the truth: In 2025, social media is the new word of mouth Your customers are choosing where to dine based on what their favourite influencers are posting So, is your restaurant the talk of the town? If not, it’s time to change that – and I’m here to help Why Social Media Matters? 🌟 Customers eat with their eyes first – make them crave your dishes before they even visit 🌟 Build trust and excitement by working with influencers they follow 🌟 Stay ahead of competitors and become the restaurant everyone talks about What I Can Do for You? ✔️ Transform Your Social Media Presence: I’ll revamp your pages to reflect the heart of your brand ✔️ Partner You with Top Influencers regularly: One of the USPs is that you get partnered by unlimited micro influencers regularly who bring in real customers ✔️ Boost Your Customer Flow with the cheapest cost: My strategies will turn curious viewers into loyal diners and you will be surprised to know I am helping restaurants in London and India to grow their presence, attract more customers, and become local favourites Now, it’s your turn Are you ready to make 2025 a year when your business glows and grows? 📩 Message me today to: ✅ Discover how I can help you stand out ✅ Start your journey to success Let’s turn your restaurant into the next big thing! 🚀 Keywords - #socialmediamarketing, #restaurantsinlondon , #restaurantsinindia, #foodbloggers, #contentcreators, #digitalmarketing, #influencermarketing, #socialmedia, #2025socialmediatrends,

Running a restaurant isn’t just about the food Here’s how you can use the power of social media in 2025 and make it the year when your business grows with new customers Keywords - #socialmediamarketing, #restaurantsinlondon , #restaurantsinindia, #foodbloggers, #contentcreators, #digitalmarketing, #influencermarketing, #socialmedia, #2025socialmediatrends

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗔 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗣𝗥 🚀 Dubai is making waves in the digital world with its announcement of the 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗛𝗤 at Emirates Towers, backed by a substantial AED 150 million ($40.8 million) Content Creators Support Fund. The aim? To attract 𝟭𝟬,𝟬𝟬𝟬 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 to the UAE, underscoring Dubai's commitment to diversifying its economy and fostering digital creativity. 💡Now, take a moment to reflect: 𝗛𝗮𝘃𝗲 𝗮𝗻𝘆 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗲𝗰𝗲𝗻𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗯𝗲𝗲𝗻 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗱 𝗯𝘆 𝗮 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲𝗿, 𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿? In today’s world, many of our buying decisions are shaped by the trusted voices we follow online, many times without us even realizing it. A standout example of the power of influencer marketing is the story of 𝗙𝗜𝗫 𝗗𝘂𝗯𝗮𝗶 𝗖𝗵𝗼𝗰𝗼𝗹𝗮𝘁𝗲. Earlier this year, food influencer Maria shared a TikTok video about FIX that quickly went viral, amassing 𝗼𝘃𝗲𝗿 𝟳𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗶𝗲𝘄𝘀. The impact was transformative. What began as a small operation run by Hamouda and her husband out of their home scaled into a team of 10 operating from a rented kitchen to meet skyrocketing demand. For PR professionals, this campaign offers three key lessons: 1️⃣ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 – Identify influencers who connect authentically with your target audience and amplify your brand’s message effectively. 2️⃣ 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗩𝗶𝗿𝗮𝗹𝗶𝘁𝘆 – A single engaging post can reach millions, driving brand awareness and even business growth overnight. 3️⃣ 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 – Be prepared to scale quickly if influencer campaigns succeed beyond expectations. Influencer marketing is reshaping how brands communicate and connect. What are your thoughts on its role in PR? Let’s discuss in the comments! 🌟 #InfluencerMarketing #DigitalPR #ContentCreators #MarketingStrategy #DubaiBusiness #SocialMediaMarketing #PRInsights #BrandStorytelling #ViralMarketing #CreatorsEconomy

What’s the secret behind the popularity of Dubai's most sought-after chocolate brand, FIX? While I haven’t been able to try it yet (island life!), I can totally see the genius behind their marketing strategy. The founder, interestingly, created FIX while she was pregnant—an inspiring story, no doubt, but one you’ve likely heard from the brand’s viral video clips. (Check out an attached file ) Honestly, watching those videos immediately makes me crave something sweet! This is sensory marketing at its finest, specifically targeting our taste cravings. When marketing strategies engage our senses to grab attention, our impulse to buy kicks in hard. Another clever tactic? Scarcity. FIX is only available at one Dubai store, and it’s only sold at 2 p.m. and 5 p.m. Scarcity psychology, at its best: when something is limited in availability—whether by quantity or time—it feels more valuable, pushing us closer to an impulsive purchase. And let’s not forget the influencer factor. By investing in top-tier influencers, they create strong social proof, driving virality and even more demand. In summary, the success of FIX isn’t just about an amazing chocolate recipe. It’s their skill in crafting a strategy that deeply influences our behavior. Bravo to FIX for knowing exactly how to make us want more! My brand-building methodology is simple: You have to know the stories behind successful brands, and only then can you apply their success to your own. Which brand would you like me to analyze next? #FIX #BrandBuilding #BrandTactics #DubaiChocolate