Is your business getting its own end-of-year “Wrapped”?
If it’s good enough for Spotify, it’s good enough for us, right?🤷♀️
Taking the time to write a 2024 summary post/email for your business is more than just an ego wank, it's actually a good Mission Led Content idea.
Here is why it's a good piece of content to invest time in right now...
.1 Connect with your audience
Sharing your journey makes you relatable and memorable.
2. Building trust
Showcasing your wins, lessons, and challenges reminds people why you’re someone they can count on.
3. Setting the stage for what’s next
Give your audience a reason to stay excited about your business as we step into 2025.
Here are some quick tips to get started 👇
1. Think about what your audience needs to know about your year.
This could be highlights, challenges, or even just the fact that you’re still here, still doing the work.
2. Blend personal and professional insights.
Sharing what your audience will emotionally relate to without overstepping your own boundaries. People are nosey, let them find out about your journey, it makes your business feel more human.
3. Include tangible details
Clients supported, goals achieved, lessons learned, hours taught, tea drunk, hairs gone grey... What these measurables are will depend on your business. Don’t be afraid to get specific or even a bit strange. Share what your audience will be interested in and what will either build trust or make them laugh.
In my group program today, we worked through three different templates for creating these posts:
1. Traditional Narrative Style
A reflective story blending the year’s ups and downs with what’s ahead.
2. List Style Template
Clear and punchy, focusing on key categories like achievements, lessons, and gratitude.
3. Spotify-Style "Wrapped"
A creative, fun format inspired by those addictive year-end Spotify round-ups.
I’m still working on mine because my husband keeps kicking me out of the office to insulate and decorate it... what an arse, right? 😂
It's coming but what about you?
Do you regularly wrap up your year in business?
Or are you thinking of starting this year?
If you've already done it I would love to see, be great to see how different folk do it and what a wonderful way to get to know people who live in my phone 😉
Curating Content Content Strategist & writer | Developing Businesses | Social media and digital marketing analyst | i help designers through their design journey with my ideas. |
3moFinal Note If 2024 taught me anything, it’s this: life doesn’t always play the songs we expect. But every note—high or low—shapes the rhythm of who we’re becoming. Here’s to embracing the mess, learning through the failures, and stepping into 2025 with all its beautiful uncertainties. What’s your Spotify Wrapped for 2024? Let’s share the real stories—the wins, the losses, and everything in between. — priti