Priyesh Dave’s Post

Who wants to get paid to serve meatballs...in Roblox? IKEA's latest venture takes us to the metaverse! The giant furniture retailer launches a virtual store in Roblox, offering paid roles in The Co-Worker Game. It allows players to experience IKEA careers firsthand, fulfilling virtual roles and climbing the (digital) ladder. IKEA’s entry into Roblox underscores the metaverse’s importance for brands. It sets a precedent for innovative engagement strategies in gaming platforms. This isn't just about furniture – it's about the future of work and brand engagement. What do you think?  Will virtual experiences like this become the norm? #IKEA #Roblox #Metaverse #FutureOfWork #Gaming #Innovation https://lnkd.in/gPFBE_-k

IKEA is hiring Roblox players in the UK and Ireland to work in its virtual store. Where the Swedish furniture company is hiring 10 people (18+ only), as part of its “Careers Done Different” campaign. Even though some in the gaming community are calling the move "dystopian." Here are three reasons bringing paid jobs into virtual worlds might just work (no pun intended). Reason #1 Gameplay is fluid Gameplay is widely considered a voluntary activity. However, research from the Netherlands Aerospace Centre and Leiden University suggests that mandatory gameplay does not reduce enjoyment (see link in the comments). Also see: Professional esports players Reason #2 The era of virtual work Post COVID-19 global pandemic, virtual jobs are the new normal. In that, making a living is further disconnected from physical locations. As a result, the line between spending ~40hrs/week in a physical IKEA location vs earning £13.15/€14.80 per hour to work in virtual IKEA store is equally blurry. Reason #3 It's great employer branding Assuming the Roblox experience sticks, IKEA could even offer similar positions to its over 200,000 global employees. After all, how many employers offer a transfer to an internal Roblox job? https://lnkd.in/eVu2nZcM

Ikea Pays You to Play in the Metaverse! Ikea is shaking things up with the world's first paid Roblox jobs! - The Co-Worker Game launches June 24th on Roblox. - 10 paid positions available to work in Ikea's virtual store. - Tasks include helping customers, decorating showrooms, & serving "meatballs." This is a game-changer for: - Retail & the Metaverse: Ikea joins Walmart & others exploring virtual experiences. - Gen Z & Alpha Engagement: Brands are reaching young consumers where they play. - Careers in the Metaverse: Ikea is pioneering new paid virtual work opportunities. Are You Ready to level up your CV in the metaverse? https://ow.ly/K3ES50SbHE2 #Ikea #Roblox #Metaverse #Gaming #Jobs #Retail #GenZ #FutureofWork

IKEA is hiring Roblox players in the #UK and #Ireland to work 👨💼 in its virtual store 🏪. Where the Swedish furniture company 🛋 is hiring 10 people (18+ only), as part of its “Careers Done Different” campaign 📣. Even though some in the gaming community 🎮 are calling the move "dystopian." Here are three reasons bringing paid jobs 💰 into virtual worlds might just work (no pun intended). Reason #1 Gameplay is fluid 🌊 Gameplay is widely considered a voluntary activity. However, research from the NLR - Netherlands Aerospace Centre and Leiden University suggests that mandatory gameplay does not reduce enjoyment 😀 (see link in the comments). Also see: Professional esports players 🕹 Reason #2 The era of virtual work 🌐 Post COVID-19 global pandemic 😷, virtual jobs are the new normal. In that, making a living is further disconnected from physical locations 🏢. As a result, the line between spending ~40hrs/week 🕔 in a physical IKEA location vs earning £13.15/€14.80 💲 per hour to work in virtual IKEA store is equally blurry. Reason #3 It's great employer branding 💹 Assuming the Roblox experience sticks, IKEA could even offer similar positions to its over 200,000 global employees 👩💼. After all, how many employers offer a transfer to an internal #Roblox job? #gamingmarketing #employerbranding #employeeengagement #videogames #virtualjobs https://lnkd.in/ekMFYYVq

IKEA Opening Virtual Store in Roblox and Hiring Real Employees IKEA has announced an innovative move to open a virtual store in Roblox and is set to hire ten real employees to staff it. This new venture, known as 'The Co-Worker Game', will launch on June 24, bringing IKEA’s unique shopping experience into the digital world of Roblox. Job Details *Positions Available: IKEA is hiring ten employees. *Roles: Employees will be responsible for tasks such as serving virtual meatballs and organizing virtual furniture displays. *Wage: Employees will earn approximately £13.15 per hour, which aligns with the London Living Wage. *Hours: The specific number of working hours per week or month has not yet been disclosed. Application Process *Deadline: Interested applicants must submit their applications by June 16. *Interview Process: Applicants will go through a virtual interview process. *Eligibility: The roles are open to individuals aged 18 and over, residing in the United Kingdom or the Republic of Ireland. Initiative Goals This venture is part of IKEA’s 'Careers Done Different' initiative, aimed at attracting younger individuals to careers at IKEA. The initiative emphasizes flexible career progression and growth opportunities within the company, both in the virtual game environment and in the real world. Statement from IKEA Darren Taylor from IKEA shared his excitement about this new initiative, stating: “We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.” This innovative approach not only highlights IKEA’s commitment to digital transformation but also showcases their dedication to providing flexible and diverse career paths for their employees. #IKEA #Roblox #VirtualStore #TheCoWorkerGame #DigitalInnovation #CareersDoneDifferent #JobOpportunity #GamingNews #Metaverse #LondonLivingWage

IKEA is set to open a new virtual store on #Roblox, marking a significant milestone for both the company and the evolving metaverse. The game, called ‘The Co-Worker Game,’ launches on June 24th and offers a unique opportunity for players to work in IKEA's virtual universe (they didn't use the term 'metaverse'). With a limited number of paid roles available, applications are open from June 3rd to June 16th. This initiative not only allows participants to experience IKEA's distinctive career paths but also highlights the potential for real income generation within virtual spaces. This move by IKEA into mainstream gaming underscores the immense possibilities for businesses to monetize and for individuals to earn income in the metaverse. The virtual store enables players to immerse themselves in various roles, reflecting IKEA's flexible career philosophy. Successful applicants for the ten paid positions will assist customers, develop skills, and even achieve promotions, mirroring real-world job dynamics. The broader Roblox community can also engage with the virtual IKEA, exploring different departments and iconic features like the Swedish Food Market. This development is a significant win for both centralized and decentralized metaverses, showcasing the potential for international commerce, instant payments, remote work, and digital identity within these digital environments. The IKEA initiative exemplifies how education, brand building, and much more can thrive in metaverse spaces, even if these utilities are not explicitly highlighted by corporations yet. By providing real income opportunities and showcasing flexible career pathways, IKEA is setting a precedent for how businesses can leverage the metaverse for both commercial success and workforce development. https://lnkd.in/gcxxw_Tc

𝗜𝗞𝗘𝗔 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲𝘀 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗦𝘁𝗮𝗳𝗳 𝗶𝗻 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲 𝗦𝘁𝗼𝗿𝗲! 🌟 I have been talking about brand experiences in #metaverse and partnerships with Roblox quite a lot lately for different audiences, mostly discussing about consumer experience and engagement. IKEA is approaching brand experience from a a whole new dimension: They are now hiring 10 employees to assist in its innovative virtual store on Roblox. This move blends gaming and employer branding, setting a new standard in the retail industry. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 Virtual Roles: 🛍️ Employees will guide customers, serve digital meatballs, and help navigate the virtual store and select furniture. Unique Hiring Process: 🎯 Prospective employees will handle virtual interviews, ensuring they are the perfect fit for the role. Pioneering Initiative: 🚀 IKEA is the first retailer to offer paid positions on Roblox, aiming to attract young talent and integrate them into their real-world workforce. 𝗧𝗵𝗲 𝗖𝗼-𝗪𝗼𝗿𝗸𝗲𝗿 𝗚𝗮𝗺𝗲 👱♂️ 👱♀️ Virtual Employment Experience This virtual roleplay allows workers to develop their skills, assist customers, and gain promotions within the digital store. 🏆Exclusive Rewards Virtual workers have the chance to win user-generated content (UGCs) and other exciting perks. Why This Matters: By creating paid virtual roles, IKEA showcases a unique career approach, allowing co-workers to explore roles both in the game and real life. Roblox is very well-known for providing an excellent opportunity to connect brands with a younger audience. With 77 million daily active users, 17-24 year old, this strategy aligns perfectly with engaging the next generation of employees. This move by IKEA sets a new precedent in how retail and technology can intersect to create unique and engaging employment opportunities. As we continue to explore the metaverse and the different use cases, it's exciting to see how such innovations will shape the future of work and retail. #IKEA #Roblox #Metaverse #RetailInnovation #VirtualWork #DigitalTransformation #GenZ #Technology #Employment #Gaming

There's a new opportunity for Roblox players in the UK and Ireland. IKEA announced that it would hire 10 people to run its virtual Roblox store as part of an initiative to showcase potential career opportunities to young people, but this time, kids won't be allowed to participate, as you'll have to be over 18 years old to qualify via BloxzMedia. "With us, you have the opportunity to move departments, flex your skills, and get promoted," the advertisement for the job application reads. It also describes how employees can access a "unique" job progression and that jobs range from helping out in the showroom with customers who are choosing their furniture that they can purchase online to even surviving virtual meatballs in the bistro. Although applying for the job isn't exactly straightforward, before you log your usual details, you must first fill out a form and answer questions like "What would you do if we ran out of pixelated hot dogs in our bistro?" and "If you were a pixelated Ikea furniture, which one would you be and why?" While this contract is limited, which may mean you don't get to enjoy working in a virtual Ikea for long, it is fully remote and offers a £13.15/€14.80 hourly rate. #ikea #roblox #metaverse #gaming #tech https://lnkd.in/gvXiz_-8

More details on IKEA's Roblox jobs: 🔍 The roles are entirely remote, offering £13.15/€14.80 per hour, encompassing tasks from assisting in a virtual bistro to decorating within the showroom. This shift towards digital retail reflects the "Careers Done Different" initiative by IKEA and is part of a wider trend of bringing real-world experiences into virtual spaces. 💡 🤔 Does this move signal a new era in employment and customer engagement?👇 Share your thoughts below. #DigitalTransformation #RetailInnovation #Roblox #VirtualReality #FutureOfWork #EmployeeExperience

IKEA is opening a new store on Roblox - and that's not the news. You could be paid to work there! Launching June 24th ‘The Co-Worker Game’ will allow players to experience working in IKEA’s virtual universe. Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. Applications for paid roles in ‘The Co-worker Game’ are open from today until Sunday, 16th June. IKEA are the first brand to launch paid work on Roblox. "At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that's what IKEA on Roblox is all about.” My immediate questions: I wonder how will I get my steps up now. Will this be the saviour for marriages. Virtual meatballs? How do you manage the culture, oh so many questions and can't wait to see how this plays out - I hope its a huge success and just the start. What better way to immerse your customers/fans/staff into the experience. Read all about it here. https://lnkd.in/gDK5Rinq