PrizePicks’ Post

Congrats to Raine Maida and Fandrop on the recognition in Rolling Stone. In the marketing battle for a cookie-less world, brands need their own first-party data again. Raine Maida and the Fandrop team have built a platform to help touring musicians to easily regain control of their data and direct access to fans. But we're also seeing the platform gain traction with other sectors and brands who have live events, sponsorships, etc and want to rebuild their first-party data. If you're a brand trying to evaluate the effectiveness of your sponsorships and experiential activations, you can read more about FanDrop here. The artist model works for brands, too. https://lnkd.in/eK6dXAhu #sponsorship #brandactivations #experientialmarketing

Insightful piece from Calibre One's Hannah Joyce and James Flashman-Fox! The music industry's achievements in adopting digital platforms like TikTok and streaming services have not only revolutionised fan experiences but have also elevated the value of artist "brands," leading to substantial revenue growth through sponsorships and media rights. The #sports industry is urged to follow suit by deeply integrating #digital #technology into every aspect of its operations, reaching out to the next generation of fans. The article highlights a significant lack of #diversity in sports with executives staying in roles for extended periods, meanwhile the music industry's practice of recruiting innovative and digitally adept #talent, has fuelled remarkable success. It will be fascinating to see how the sports industry further incorporates digital solutions, elevating the fan experience while ensuring the long-term viability of the ecosystem. #esports #technology #digitaltransformation #executivesearch #leadership #diversity #sustainability

Tex Acquires Music-Sports Brand which includes: Music-Sports League, Music-Sports Entertainment, and Music-Sports Network. GILBERT, Arizona, Feb 24, 2024 - Ty "Tex" Twine, a renowned figure in the world of business, sports, entertainment, and investments, has announced the successful acquisition of the upstart Music-Sports brand. As Chairman of G6 Enterprises and Managing Partner of ESF Capital Alliance, Twine's acquisition marks a significant milestone in the brand's journey towards innovation and growth. With a longstanding reputation for strategic investments and business acumen, Tex brings a wealth of experience to the Music-Sports brand. His vision for the future of the brand aligns with its rich heritage while ushering in new opportunities for expansion and market relevance for Indie music artists. Commenting on the acquisition, Ty "Tex" Twine stated, "I am thrilled to welcome Music-Sports into the portfolio of G6 Enterprises. This acquisition represents not only a strategic investment but also a commitment to fostering creativity and excellence in the intersection of music, sports, and media. We see immense potential in leveraging the brand's unique positioning combined with the introduction of a new sports league to captivate audiences worldwide." The Music-Sports brand has been recognized for its innovative approach to merging the worlds of music and sports, captivating fans across generations. With Tex at the helm, the brand is poised to embark on a new chapter of growth and expansion, further solidifying its status as a leader in the entertainment industry. Under Twine's leadership, Music-Sports will continue to deliver compelling experiences that resonate with music and sports fans globally. Through strategic partnerships, notable team owners, innovative marketing initiatives, and a dedication to quality, the brand will strive to exceed expectations and set new standards for excellence. #sports #sportsandentertainment #mediaandentertainment #streamingmedia #indiemusic #indiemusicindustry #indieartists #competition #blackownedbusiness #blackowned #investmentopportunity

With music by BUTTER Music and Sound, Amazon debuts Boiler Room campaign for 'Thursday Night Football' on Prime via Ad Age. Read more on our #Freshnews blog! 

Plus1 has been advertising with Eventfinda for more than 10 years. Kurt Shanks from Plus1 said, "I like the large and broad audience reach of the weekly Eventfinda newsletter. It gives us great promotional coverage." Read their case study to learn about the great results they've had from their advertising spend. #clienttestimonial #ClientCaseStudy #EventPromotion #EventMarketing #EventAdvertising #Advertising #EmailMarketing

New Post: Roger Field, Ex-Live Nation APAC President, Launches Further Afield - https://lnkd.in/g-rQq9id - MELBOURNE, Australia — Roger Field returns to the live music industry with a new venture, Further Afield. The former Live Nation Asia Pacific president helms the advisory business, which will guide clients looking to interact with live events, with a focus on business development, market insights and industry advocacy. His approach, Field explains, is built on creating new ways to “connect the previously unconnected.” Also, the Melbourne-based executive will leverage his know-how on advocating with government on live events. “My previous role leading an APAC organization of 300-plus people and tens of millions of dollars turnover gave me the privilege of dealing with prime ministers, premiers, politicians, media and peak bodies,” he comments, “leading to a significantly improved appreciation of the capability, scale and value of the live industry.” Prior to splitting with LN in late 2023, Field was regularly identified as one of Billboard’s international power players, a key figure in live entertainment who led the concerts giant’s presence across Australia and New Zealand, before taking the reins in a pan-Asia Pacific role. Field logged 13 years with the company, joining in 2010 at the launch of Live Nation Australia. Two years later, LN acquired Michael Coppel Presents, reuniting the concerts specialists (Field had worked with Coppel in 2003). The promotions would come, with Field elevated from vice president of promotions to chief operating officer, then CEO for Australia and NZ. Another elevation came in 2020, when Field was appointed LN president, Asia Pacific, a new position. At the height of the pandemic, in mid-2020, Field was appointed to a leadership role for the Live Entertainment Industry Forum (LEIF), created to help safely reactivate concerts, sports and shows of all kinds as restrictions across the country were eased, and he was part of a music industry delegation that helped secure a A$250 million federal government “lifeline” for the music industry. During his time leading LN’s affiliate, Field oversaw stadium tours for likes of Taylor Swift, Coldplay, U2 and Red Hot Chili Peppers, the business diversified with its VIP offering, brand partnerships with the likes of National Australia Bank, Telstra and American Express, formed strategic partnerships with government and private entities including Secret Sounds, and added a slew of venues to LN’s portfolio. “The live events industry isn’t particularly easy for outsiders to understand and navigate, and I see this as a huge, missed opportunity,” he says of his new business. “I’m already working with some fantastic clients, and my time away has reaffirmed that there are so many opportunities for adjacent m

New Survey Finds “Atmosphere” Most Important In Pub Sports A new survey has revealed that the atmosphere in a pub or bar on game day is the most important element for choosing to watch sport out of home. In a new survey, music licensing company PPL PRS found that almost three in five (57%) people are regular sports fans, with one in five (21%) Britons saying they will only tune into the big sports games, like the World Cup. When asked which sports fans regularly followed, almost two-thirds (63%) of all respondents shared that football is the favourite, with rugby (18%), tennis (16%) and formula one (15%) following. When asked, 61% of respondents revealed home is the most favoured venue for watching sports games, and when asked why, 80% ranked comfort overall, but having control over the environment was ranked next by 46% of respondents. But there is one thing that can encourage sports fans to leave their homes to watch a game or a race – even if they’re not the big games. Other than an exciting game, across the fans who said they would like to watch sports in pubs, stadiums and dedicated sports bars, there was one thing they all looked for when choosing to watch a game or race outside of their home—a good atmosphere. The top reasons fans will watch sports outside of home: - Stadium fans look for atmosphere (81%) ranked second by wanting to be present at the game (42%) - Pubgoers also love the atmosphere (66%), but also like that they can order food and drinks whilst they watch (52%) - Sports bar fans love the atmosphere too (75%) and ranked the ability to order food and drinks second (45%) The survey also revealed that sports watchers are not fans of disruptive behaviour from other viewers (71%), ranking it top of their sports viewing ‘icks’. Followed by a tense atmosphere (34%) and a disengaged crowd (31%). This just reinforces viewers want a good audience and a good time when they choose to watch sports out. Music therapist for PPL PRS, Marianne Rizkallah, shares these tips for retaining a loyal sports customer base in your venue.  “If a business knows a big event is coming up, choose music that heightens excitement – look for a BPM that’s slightly faster than average heart rate, moderate to loud volume, with rises and falls in the music to build anticipation (like when you’re waiting for the drop in an EDM track). As well as this, familiar music that promotes a sense of community will help cohere a crowd around a moment - one obvious example is Sweet Caroline before a big football match, adopted as the fan’s song that everyone can sing along to and feel a part of an experience. “When emotions are riding high, I think it’s important to acknowledge how patrons are feeling, meeting them where they are before attempting to influence mood to something different. If you have a pub full of supporters of a team who have just lost a match, something like “Why Does it Always Rain on Me” by Travis acknowledges disappointment but perhaps …

New Post: HYBE Names Jason Jaesang Lee New CEO - https://lnkd.in/gdVStb-Y - In a major leadership and strategic shakeup at the world’s top K-pop company, HYBE promoted Jason Jaesang Lee to be the company’s new chief executive officer on Wednesday (July 24), replacing Jiwon Park, according to a press release. Related Inside HYBE's Latin Expansion With HYBE Latin America CEO Jonghyun 'JH' Kah 06/27/2024 Lee previously served as president of HYBE America and chief strategy officer, a role which saw him lead HYBE’s 2021 acquisition of Scooter Braun‘s Ithaca Holdings and spearhead the Seoul-based company’s initial public offering in 2020. In positioning him at the top of the company, HYBE said Lee “is the central figure for the forthcoming ‘HYBE 2.0’ strategy rollout,” a global expansion plan that has been in the works since the start of 2024. Related The Ledger: How HYBE Is Moving Beyond BTS to Become Music's Next Major Player 02/10/2023 “Jason is an entertainment industry veteran with vast experience in strategic planning and operations across both domestic and overseas businesses,” the company said in the statement. “Under his new leadership, we are looking forward to advancing as a global entertainment lifestyle platform company.” More than the home of BTS, HYBE’s budding empire has expanded in the U.S. and Latin American music markets in recent years with the November acquisition of Exile Music, the music division of Spanish-language studio Exile Content, and HYBE America’s acquisition of hip-hop label Quality Control and, before that, the country powerhouse Big Machine Label Group. HYBE’s revenue-generating engine showed signs of slowing earlier this year when the company reported in May that its first quarter revenue fell to the lowest point in two years, and earnings before interest, taxes, depreciation and amortization (EBITDA) fell to the lowest point since the first quarter of 2021. Park, who was named CEO in July 2021 when HYBE founder Bang Si-Hyuk transitioned to board chairman, “decided to step down … will continue to contribute to the company’s growth strategy by leveraging his expertise in the intersection of entertainment and technology,” according to the statement. During Park’s tenure as CEO, HYBE more than doubled its revenue and operating profit and became the first Korean entertainment company ever to generate more than 2 trillion Korean won ($1.4 billion) in revenue.

New Post: Luminate Acquires Music Data Firm Quansic - https://lnkd.in/dCvhVb2R - Luminate continues in its mission to unify data with the acquisition of Quansic, a specialist music data company with a focus on artist identification services. Announced today (Feb. 6), the arrangement is another step in Luminate’s efforts to unify data for the entertainment industry, by tapping Quansic’s expertise in the harmonization of metadata across record labels, streaming platforms, song publishers, and artist services within the music ecosystem. Based in France, Quansic maintains the world’s largest artist identification database which includes over 2.5 million ISNIs (artist identifiers) and 200 million asset identifiers. Terms of the transaction weren’t disclosed. With immediate effect, Quansic’s team will join Luminate, remaining under founder and chief scientist FX Nuttall, who now reports to Luminate CEO Rob Jonas. “Quansic has earned the trust of many key leaders in the music data space, which is no surprise given the quality of the product and service FX and his team have built,” explains Jonas in a statement. “We warmly welcome them into the Luminate family and look forward to collaborating and taking our music data offerings to the next level, especially as we close the gap between the disparate data that labels and publishers have historically relied on to drive their businesses forward.” In future, Quansic’s clients will have the option to access Luminate’s industry-leading streaming and sales data, and Quansic’s data will be incorporated into Luminate’s new data platform, which was announced last year and will be launched in several phases over the coming months, serving clients in the music industry and beyond. “Combining our unique data quality with Luminate’s scale, capabilities and influence is essential for advancing our vision to unify data within the music industry,” adds Nuttall. “We are eager to scale that work with Luminate and look forward to bringing unprecedented value to the music industry.” Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo. - ----------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR ----------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

New Post: WMT Digital Acquires Aloompa, Combining Two Leaders in Live Event Tech Solutions - https://lnkd.in/ghHTNW3a - WMT Digital has acquired Aloompa, a leading mobile app provider for live event experiences. Drew Burchfield, who co-founded Aloompa in 2008, will board WMT Digital as a vp, with his entire team also joining the company. WMT focuses on technology solutions for fan engagement, storytelling, data applications and revenue platforms. Related Lee Anderson Promoted to President at Wasserman Music 06/03/2024 “We started in 2012 as a tech consultancy and evolved into a tech integrator model, and then eventually a digital platform and a tech provider,” says Andres Focil, founder/CEO of WMT Digital. “The goal of the business was to think about ways that we can unlock storytelling through technology. Today platforms are going more modular, flexible and scalable and really shifting from traditional content into much more dynamic storytelling content and we spend a lot of time thinking about like finding product market fit and creating specific use cases for organizations that fit their particular market.” Traditionally, WMT has worked in the collegiate and professional sports space while Aloompa has a major foothold in the live music and festival space. “There’s so much cross opportunity between the entertainment space and the sports space and the larger event space,” Focil notes, pointing to one of the company’s clients, Snapdragon Stadium in San Diego, as an example. “It’s a multi-tenant venue with four different teams that also hosts a lot of events, including concerts,” Focil says. “So when we built out their application, we were thinking about ways that we can store their tickets, if you’re a season ticket holder for a particular team or you are attending a concert, and from there we really started trying to understand how to cross-sell and upsell and then create synergies between the two. We’ve started exploring the market and found that Aloompa is the premium solution in the music space and we started having discussions” that led to an eventual deal. “I think the thing that’s super exciting here between Andres’ vision and the greater team’s vision is that what is being built is a vertical stack of solutions for an event or for a team that puts data in the center,” Burchfield said. “For events and festivals, the power is in tools that leverage all the touch points of a fan, which is really the ultimate long-term solution. And I would say that approximately 70% of those pieces are now in place with our two companies coming together. And we’re going to be attacking the mark