Betfred is continuing the downsizing of its American business, which is in line with the company’s earlier announcements. The operator has now confirmed that it will leave Arizona before the end of the year.
On Thursday, Betfred said that it will exit Arizona’s mobile sports betting market on November 4. This marks yet another step in the company’s gradual exit from US markets, prompted by suboptimal performance.
Arizona, which launched mobile betting a few years ago, was expected to be one of America’s top betting markets. However, as leading brands continue to dominate the overall sector, smaller brands struggle to achieve sufficient profitability. In fact, Betfred is the fourth mobile sports betting operator to exit Arizona in 2024 alone.
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Senior Employment Counsel @ PrizePicks
5moGreat news! Awesome work to the team!