Everyone who reacted mostly got the context wrong. The context is to make watching films in cinemas more affordable and accessible to more people, including lower income and middle income groups. It’s possible, if your overheads can be reduced by reducing the ostentation, as one example. Audiences need luxury after the film, so going out is the real deal, only stairs and non air conditioned passages, no escalators. Whats the fancy mall rent for then? Understand context guys. We want cinema and theatres to thrive.
Look at the ticket carefully. After taxes it costs 2.12 to see Sholay! And it was profitable for the cinema, the distributors, the producers and the actors. At two bucks! And Minerva was a de luxe, air conditioned, 70mm cinema! Why can’t a film today make money in the theatrical circuit with a 300/- ticket? Precisely because the ticket is 300/-. Making cinema unaffordable to 96% of the country! Bring down the prices, see the theatres fill and see films make PROFIT theatrically!
C B Arun Kumar
5mo
Great perspective Vivek! If the experience is too expensive for the common man then the number of people watching films in theatres will surely keep declining. The only way to halt this downward trend is to lower the entry price. This is the model adopted in many counties, where the food may be expensive but the ticket itself is cheap. This is the budget airline kind of model where if you are price conscious you can still see the film. The rest are addons that you pay for. Today you pay through your nose both for the ticket and for the food!!! A double whammy!
KODANDA M V
5mo
1980 no one manifactur electric bill mesion.
Varun Inamdar
5mo
True that ✌️
Consultant Data Engineer at Principal Financial Group
5moI think the 300 is only in multiplexes. You still get tickets for 100-150₹ in single screen theatre's Prof. Viveck Vaswani.