Professional Academy’s Post

Live from The Marketing Society’s Changemakers Conference! 🗣️ Board Director and Client Partner, Anna Brocklehurst, is joined on stage with CEO and Chairman, Mark Fawcett as they break down how emerging adults – the real Changemakers – are not only influencing their peers but shaking up entire industries at an unprecedented pace. Stay tuned later this week as we share more insights from the talk! #ChangemakersIMPACT #Insights #YouthImpact #SpeakingOpps

Learn more about Jeremy S. Thompson's spooky presentation at Brandweek!

Should brands take a position on political issues? Whose voices should leaders take into account when views are polarised? And how can a brand's good intentions follow through into meaningful and positively impactful acts when budgets are limited? It's great to be working with Carl Rhodes, Zenith and AZURE Antoinette to launch the second edition of the Good Study, a data-driven look at how Aussies want brands to do good in the world in 2024. We'd love you to join us to launch the Study and also participate in a meaty panel discussion on 2 May, tickets are free and you can register here: https://lnkd.in/gqpBgzJB And following the awesome discussion we shared at SXSW Sydney on this topic, we're having another crack, so go on and vote for us here: https://lnkd.in/g5hR23Wb And finally, get in touch if you have a burning question on this topic that you'd like us to answer.

Our Sandy Skees was interviewed by PRWeek on the purpose agenda and how companies are evolving their purpose journey. She talks about how purpose is going to change as it becomes a more sophisticated business strategy and the excitement of crafting the language that didn’t exist before. Check out the article to read more! #PNProud #DoingBusinessBetter

The current political climate has prompted industries across the board to adapt and respond strategically. In the marketing and advertising industry, companies are increasingly mindful of the socio-political landscape and its impact on consumer sentiment. There's a growing emphasis on brand responsibility, with businesses taking stances on relevant issues and aligning their messaging accordingly. Additionally, there's heightened scrutiny on advertising content to ensure it reflects diverse perspectives and avoids inadvertently causing offense. Moreover, with the rise of social media activism, brands are under pressure to demonstrate genuine commitment to social causes rather than simply engaging in performative activism. Overall, the industry is navigating a delicate balance between staying relevant, respecting diverse viewpoints, and maintaining brand integrity in an increasingly politicized environment.

It's not new news that inauthenticity can cause lasting reputational damage. However the last 12 months the industry has seen some major consumer backlash linked to inauthenticity or choosing a misjudged moment to speak out. For businesses and brand leaders considering how to navigate this complex landscape there are three important steps to consider. Read more here 👇

How do you earn a valuable place in the lives of today's consumer? You have to do one thing particularly well: Contribute to their culture. Culture drives commerce. And as the saying goes, you have to be in it to win it. Read on for a perspective on the how. And, of course, share your thoughts!

You have the power to shape industries, set trends, and inspire others. By championing social good, you not only enhance your brand’s reputation but also encourage other businesses to follow suit. Your actions can drive a ripple effect, fostering a culture of responsibility and ethics within your industry. Head over to comment section for the full blog. 👇 #theimpactcatalysts #impactcatalysts #brand #brandidentity #ImpactCatalysts #EntrepreneurMindset #SmallBusinessOwners #BustingThroughFears #PurposeDriven #BuildingYourBrand #VisibilityMatters #CreatingImpact #MakingAnImpact Keep making those ripples that only you can make 🤗 www.TheImpactCatalysts.com

Adopting a challenger mindset, lessons on how to tap into the Gen Z demographic, navigating brand activism and leveraging creativity for growth - the agenda for Mumbrella's Finance Marketing Summit is set to tackle it all. Grab a ticket now for 25 July, and learn directly from those at the cutting-edge. Find out more here: https://lnkd.in/fTrsXeN #MumbrellaFinance

👋 Meet Our Changemakers Sponsors Twenty years ago, We Are Futures came together to connect brands to young people, teachers, families and communities. They were one of the first agencies to recognise that brands could play a role in improving young people's futures. In return, they championed the role that young people could play to help brands thrive, growing together in a positive relationship. Working with clients, We Are Futures tackle the issues that matter the most to young people, which in turn drives their advocacy of brands. Their work benefits young people, as well as the parents, family members, teachers, communities, customers, and employees who support and influence outcomes for them. At the Changemakers Conference on Tuesday 22 October, Anna Brocklehurst, Board Director and Mark Fawcett, CEO, will tackle: ↳ Youthquake: how younger consumers will build or destroy your brand Discover the real Changemakers – shaking up the marketplace at a greater and faster pace than ever before. These emerging adults aren’t just influencing their peers but shaping entire industries. We’ll unlock the practical steps and tools every marketeer needs to create impactful brand relationships.