Professional Academy’s Post

A great discussion with Chris Daly & CIM | The Chartered Institute of Marketing on enhancing talent development strategies within businesses today. A key insight from today's roundtable was need for a balanced approach between established frameworks and hands-on experience across various departments. It's therefore crucial for marketers to proactively enhance their skills throughout their career journey. Always a pleasure to connect with Gill Huber and my thanks to Morag Cuddeford-Jones for the excellent moderation!

The Catalyst roundtable has just wrapped up! 🙌   We brought together marketing leaders from across the industry, from brands including Microsoft, Royal Mail, Hays and a number of consultancies.   The conversation delved into fundamental questions about the role of professional standards in marketing, including: ➡️ What defines a professional marketer in 2025 ➡️ The essential skills for success beyond technical expertise ➡️ Our Global Professional Marketing Framework   Our experts identified several critical insights: ➡️ Professional standards are no longer optional - they're essential ➡️ Marketing is increasingly a strategic business function, not just a tactical role ➡️ Soft skills are now as crucial as technical marketing capabilities   The full, in-depth exploration of these insights will be featured in the April issue of Catalyst magazine.   A huge thank you to our contributors: ➡️ Scott Allen, general manager, global marketing transformation at Microsoft ➡️ Richard Hall, consultant marketing director at Bloom Consulting & Advisory ➡️ Gill Huber, managing director at Ingenuity ➡️ Hayley Knight ACIM CMktr, marketing manager at Nicol & Co ➡️ Verity Slade, business director at Hays ➡️ Philip Ricketts, wholesale commercial director at Royal Mail ➡️ Tanvir H. Siddiqui, marketing consultant ➡️ Chris Daly, chief executive at CIM ➡️ Mark Scott, director of marketing and communications at CIM ➡️ Morag Cuddeford-Jones, moderator and editor of Catalyst   #MarketingProfessionals #IndustryInsights #ProfessionalDevelopment

Discover a world of opportunity with our upcoming panel discussion featuring A/E/C marketing leaders as they delve into the essential qualities and skills they seek in a high-performing marketing team. This is a chance for junior marketers to glean wisdom on navigating their career paths, while senior leaders will gain essential strategies to enhance their team's performance. Look out for more information on our panelists and moderators soon! Don't miss out on the chance to gain critical knowledge that can significantly influence your professional journey — register today! #smps #smpsnne #networking #marketing #aec #aecmarketing #businessdevelopment #panel #highperformancemarketing #marketingteams

As #consulting and #advisory firms scale, their growth system needs to evolve. $2 - 5 Million: Focus on building a reputation - Build a defensible positioning with a very specific ICP - Develop social proof - Build thought leadership infrastructure $5 - 20 Million: Focus on activating your network - Identify partners (both formal and informal) - Scale thought leadership through business development activation - Scale warm intros/referrals through process and technology $20 - 100 Million: Focus on ecosystem development - Identify and activate core ecosystem nodes (KOLs, partners, employees, clients, etc.) - Realign on positioning and strategic narrative - Realign on growth strategy - Build in-house marketing team - Scale thought leadership through paid media ----------------------------------------------- Proofpoint Marketing helps boutique consulting firms scale sustainably by building organizational alignment and relationship-led growth systems. #consultingsuccess #consultingbusiness #professionalservicesmarketing

✨ Redefining Marketing Careers: Embracing Creativity and Empowering Leaders to Thrive in a Changing Landscape ✨ At our conference “The Future of Marketing and Marketing Organizations in APAC”, industry leaders gathered to explore the evolving roles within marketing and the innovative ways professionals can navigate this shifting landscape. 💰 The marketing domain is in the midst of a powerful transformation. From Gen Z to seasoned professionals, more marketers are embracing multiple and diverse income streams like never before. 🌟 When marketing is focused solely on delivering campaigns and promotions, we lose its true power - creativity not only in terms of visual language but in particular in terms of innovative and effective market solutions. Marketing should be at the forefront of shaping strategy, guiding what products we bring to market and who we target for maximum impact. 🔥 To unlock this potential, we must not only empower marketers with the training and continuous education they need to foster creativity and innovation. We also need to redefine marketing’s role by elevating marketers as strategic partners - collaborating with sales, business development and product management from the very start. In this way, marketers are directly involved in shaping the product and its journey for long-term business success. 🚀 Senior leaders, in particular, have the opportunity to redefine their trajectories for greater impact. Staying hungry in seeking new challenges is key! 🧠We would love to hear from you on your thoughts and experiences! Corinna Seidel PALLAS BrandFare Jaslyin Qiyu Mad About Marketing Consulting Michelle Comrie Judson Teo Derek Tan Mylene Ong X.Y. Ng Cara Wong Alexander Ziehe 齐安礼 Will Lee #MarketingInAPAC #Branding #MarketingInnovation #APACLeadership #MarketingConference #FutureOfMarketing

How to Thrive When Working in or with a Management Team as a Marketing Executive When working with senior marketing executives in large organizations, I find these three challenges to be quite common when discussing their role in the management team: Finding the Right Level and Relevant Topics for the Management Team The number one challenge is ensuring that your presentation is relevant to the management team as a whole, not just one individual. If your presentation speaks only to one member, you risk losing the engagement of the others. Along with finding the right level, it's crucial to focus on the big picture while using tactical wins as evidence of progress, rather than making them the main topic. Using Data and Metrics to Communicate Marketing’s Business Value Another challenge is building credibility by using the right metrics. Marketing executives often struggle with how to use data effectively. Focus on metrics that matter to your audience and avoid vanity metrics. Keep your use of marketing metrics purposeful and aligned with business outcomes. Emphasizing the Role of the Management Team, Not Just the Meeting There is often too much emphasis on the meeting itself, rather than on the management team’s roles, goals, and responsibilities. From my experience, the focus should be on these roles and objectives. Lastly, remember to shift your mindset: put on your "director hat" first, and your "marketer hat" second. This change in perspective has proven effective in many of the executive relationships I’ve had. If you're interested in discussing these topics further with fellow marketing executives, and you work in complex B2B industries, we’ll be holding our first roundtable meeting on this topic in Helsinki on February 13th. Just send me a DM, and I’ll share the details.

Ever wondered how industry knowledge exchange can transform your business? In our CMO network, we connect with marketing VPs and CMOs to share their insights. This helps nourish the industry and benefits everyone involved. Industry knowledge exchange is vital today. It advances business methods and models. You learn from experts and their experiences. We use our platform to feature experts from various companies. They share their journeys, enriching our community. Challenges? Sure, like when CMOs don’t reply to our outreach. But we overcome this by carefully selecting the right executives. Let's keep the conversation going. Share your thoughts below! #IndustryKnowledgeExchange #MarketingInsights #BusinessGrowth #ExpertiseSharing

What truly captures the attention of C-suite executives to put you on their radar for your next promotion? (Part 1) Let us build connections at the C-suite level - your strategic edge! To advance your career and influence strategic decision-making, professionals and project managers must understand what executives care about. Let's Focus on these key areas: 1️⃣ Business Outcomes and ROI: According to KPMG, CEOs consider "return on investment" a key measure of project success. Link project outcomes to financial gains. Speak the language of ROI and business performance. 2️⃣ Strategic Alignment: A PMI report found that organizations with high strategic alignment achieve their projects' goals and intended business benefits, compared to those with low alignment. Ensure your projects support the organization’s long-term strategy. Propose initiatives that align with strategic goals. PMI 3️⃣ Innovation and Competitive Advantage: Executives consider innovation crucial to their company’s success. Focus on how your projects foster innovation and provide a competitive edge. Showcase your role in driving innovative solutions that differentiate the company in the market. Connect your projects to financial gains, strategic goals, and innovation to resonate with C-suite executives and enhance your influence. ♻️Share this post with others and your thoughts below. 💡 What content do you want next? ♟️Follow🎙️Fola F. Alabi & click 🔔 on my profile for more thought-provoking content. https://lnkd.in/gwgFv75K #FolaElevates #projectmanagement #careeraccelaration #pmtocsuite #executives

Consultants are essential in today’s competitive business landscape, driving transformative change and measurable success. Organizations that utilize data-driven strategies are 23 times more likely to acquire customers and 19 times more likely to achieve profitability (Deloitte). Those partnering with consultants for strategic growth often see an average revenue increase of 15% in just the first year (Harvard Business Review). Moreover, consistent branding can enhance revenue by up to 23%, while consulting can improve operational efficiency by as much as 30% (McKinsey). Effective public relations initiatives can elevate brand loyalty by 60%, ensuring strong stakeholder relationships. By leveraging the expertise of consultants, businesses can unlock their full potential and secure long-term success.

Awards and recognition: Validating your executives' expertise. Are you doing the following? Or, is this getting shoved to the side? 🔸Identify relevant, prestigious awards in your industry 🔸Craft compelling award nominations with specific achievements and metrics 🔸Maximize visibility by promoting wins across multiple channels PRO TIP: Treat awards as strategic assets to create a halo effect for your brand. QUESTIONS: ❓What are some of the best executive, corporate and/or product awards in tech? ❓What have you submitted for and won on behalf of your executive team? 💬Let us know in the comments and I’ll circle back with a list for all of us to share. I’ll start. We like to nominate JONES clients for the Deloitte “Technology Fast 500.” This award weighs both capacity for innovation and revenue growth to determine winners across a range of sectors. Nominees must be based in North America, be at least four years old and submit three-year revenue for verification to Deloitte. Comment Award FAQ 👇👇 and I'll send it to you! If you need help compiling a list of awards and running your awards program (i.e. developing all of those award nominations), DM me to learn how the JONES team can support your efforts. For more exec (and corporate) visibility insights, read 👇👇 https://hubs.la/Q02H9Jsg0 #ExecutiveVisibility #B2BTech #techawards