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"Not only is it possible for long-term brand building ads to also deliver short-term sales activation, we can conclude that the better an ad is at brand building, the more likely it becomes that it will also deliver on short-term sales too". [PT-BR] “Não só é possível que anúncios voltados para a construção de marca a longo prazo também gerem ativação de vendas no curto prazo, como também podemos concluir que, quanto melhor um anúncio for na construção da marca, maior será a probabilidade de ele também gerar vendas no curto prazo”. #brandstrategy #evidencebasedmarketing

Discover the best online advertising companies in Ahmedabad. Learn how to choose a top creative ad agency for effective marketing in Ahmedabad.

🗞 I started my advertising agency career at Carat, buying ads in local papers on behalf of clients such as Specsavers and Renault. It was a great grounding in media planning, client management, and negotiation skills. I then graduated to national press and magazines. Heady days filled with fraught phone calls and long lunches. So, it was interesting to see in the recent Thinkbox-commissioned study of advertising effectiveness that Print has the highest ROI (both short term and long term) of any channel. Short term ROIs - top 5 channels: 1. Print - £2.74 2. Audio - £2.47 3. Generic PPC - £2.29 4. TV + BVOD - £1.79 5. Online video - £1.76 (although note this is an average across all advertisers & sectors measured and also doesn't take into account scalability of each channel) It got me thinking about why Print, a medium which has been "dying" for over a decade, was the top performer. I came up with four reasons: 👴🏻 Audience - newspapers and magazines are still read, but by an older, and therefore likely to be, more affluent audience. More disposable income = greater ability to buy what's advertised 📉 Cost - there's probably been an overcorrection in cost to advertise, due to the declining circulations and tough negotiators from the media agency world! 📰 Format - a page ad in a newspaper or magazine takes up a significant portion of visual real estate. Also, a reader's dwell time is likely to be longer than for a social scroller 🤝 Trust - publishing giants still have significant clout and strong brands e.g. national newspapers front pages are reviewed daily on the BBC. Trusted titles = trust in the advertising contained within For me, digital channels like paid social and search still have the edge in terms of flexibility, more immediate measurement (albeit not always accurate) and lower cost of entry. However, from an advertising effectiveness point of view, it seems Print is in rude health. Thanks to Conor MacLoughlin, Mark Hughes and Dave Foster for teaching me everything I know about the power of print.

### Exploring Rickshaw Advertising Agencies Across Pakistan Rickshaw advertising has emerged as a creative and effective way for brands to reach a diverse audience across various cities in Pakistan. Whether you're in Karachi, Lahore, Rawalpindi, or any other urban center, rickshaw advertising agencies play a crucial role in connecting brands with consumers on the move. Here's a comprehensive overview of prominent rickshaw advertising agencies and their services across different cities. #### What is Rickshaw Advertising? Rickshaw advertising involves placing advertisements, brand logos, or promotional messages on the exterior of rickshaws. This form of mobile advertising leverages the high visibility and mobility of rickshaws to ensure widespread exposure for brands. #### Rickshaw Advertising Agencies: Key Locations and Services **Karachi:** - **Agency Name:** Karachi Rickshaw Advertising Agency - **Services:** Offers comprehensive rickshaw advertising services tailored to meet the marketing objectives of businesses in Karachi. **Lahore:** - **Agency Name:** Lahore Rickshaw Advertising Agency - **Location:** Johar Town, Lahore - **Services:** Specializes in creative rickshaw advertising campaigns across Lahore, including prominent areas like Johar Town and Model Town. **Rawalpindi:** - **Agency Name:** Rawalpindi Rickshaw Advertising Agency - **Location:** Rawalpindi, Pakistan - **Services:** Provides strategic placement of advertisements on rickshaws in Rawalpindi and neighboring areas. **Quetta:** - **Agency Name:** Quetta Rickshaw Advertising Agency - **Location:** Quetta, Pakistan - **Services:** Offers localized rickshaw advertising solutions catering to the unique market dynamics of Quetta. **Wah Cantt:** - **Agency Name:** Wah Cantt Rickshaw Advertising Agency - **Location:** Wah Cantt, Pakistan - **Services:** Specializes in targeted rickshaw advertising campaigns in Wah Cantt and surrounding regions. #### Why Choose Rickshaw Advertising? 1. **High Visibility:** Rickshaws operate in densely populated areas, ensuring maximum exposure for your brand.    2. **Cost-Effective:** Provides a cost-efficient alternative to traditional advertising mediums like billboards or TV ads.    3. **Localized Targeting:** Allows brands to target specific neighborhoods and demographics effectively. #### Getting Started with Rickshaw Advertising To initiate a rickshaw advertising campaign in any city across Pakistan, contact the respective agency for detailed consultations, campaign planning, and execution. Agencies offer flexible packages tailored to suit various budgets and marketing goals. #### Conclusion Rickshaw advertising agencies in Pakistan facilitate dynamic and impactful marketing campaigns that resonate with urban audiences.

As someone who sells various types of advertising solutions, I can confidently say that our core print product remains the most effective way to reach a local target audience. Here are five compelling statistics from reputable sources that highlight why print media and print advertising are still effective: 1⃣ Consumer Trust and Engagement: An impressive 82% of consumers trust print advertisements the most when making a purchase decision. Plus, 75% of consumers say that receiving print advertisements makes them feel special, and 73% prefer receiving print ads over digital ones. 2⃣ Response Rates and ROI: Print advertisements have an outstanding response rate, averaging 9%, compared to digital channels like email, paid search, and social media, which average around 1%. Additionally, print advertising offers a remarkable 112% return on investment in terms of consumer response rates. 3⃣ Cognitive Impact: Print advertisements require 21% less cognitive effort to process than digital advertisements, making them more engaging and easier for consumers to understand. 4⃣ Consumer Action: Almost 80% of consumers act on print advertisements immediately, compared to just 45% for digital ads. Furthermore, 88% of people take the time to look through the print advertisements they receive. 5⃣ Longevity and Retention: Print advertisements have a longer lifespan than digital ads. Consumers keep print ads for an average of 17 days, and 81% of direct mail recipients read or scan their mail daily. This leads to better retention and higher engagement rates compared to digital ads that are quickly deleted or ignored. These statistics show that print media remains a powerful tool for advertisers, effectively engaging consumers, building trust, and driving action. #printmedia #advertising #marketingtips #consumerengagement #trustinadvertising #effectivemarketing  #smallbusinessexpert #smallbusinessbranding #smallbusinessstartegy #smallbusinessmarketing #smallbusinessmindset #collegegrovetn #collegegrovetennessee #collegegroveneighborsmagazine #franklintn #franklintennessee #williamsoncountytn #williamsoncountytennessee #williamsoncountysmallbusiness

𝐏𝐫𝐢𝐧𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 𝐒𝐭𝐮𝐝𝐲 𝟐𝟎𝟐𝟒 – 𝟐𝟎𝟑𝟑 Print advertising remains a significant segment of the advertising industry, offering businesses and brands a tangible platform to showcase their products or services to target audiences. Despite the growth of digital advertising, print media continues to play a vital role in marketing campaigns, providing unique advantages such as credibility, brand visibility, and engagement with specific demographics. The print advertising market encompasses various formats, including newspapers, magazines, direct mail, brochures, and posters, catering to diverse advertising needs and preferences. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/dA3axmrs 🔍 𝐌𝐚𝐫𝐤𝐞𝐭 #Landscape: ➡ Newspaper Advertising: Newspapers have long been a staple of print advertising, offering broad reach and local relevance. Advertisers leverage newspaper ads to target specific geographic regions, demographics, or interest groups, reaching readers who prefer print media for news and information consumption. ➡ Magazine Advertising: Magazines provide advertisers with a platform to engage niche audiences interested in specific topics or lifestyle segments. Magazine ads offer high-quality, visually appealing content, allowing brands to convey their messages in a contextually relevant environment tailored to readers' interests and preferences. ➡ Direct Mail Advertising: Direct mail advertising involves sending promotional materials, such as flyers, brochures, catalogs, and postcards, directly to consumers' mailboxes. Direct mail campaigns enable advertisers to target specific households or businesses based on demographic data, purchasing behavior, or geographic location, offering personalized and measurable marketing solutions. 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 Gannett | USA TODAY NETWORK • Nine Entertainment • Axel Springer • Conduit • Valassis Ltd • News Corp • Global Business Leaders Mag • Ogilvy & Mather Japan • MullenLowe U.S. • McCann Worldgroup • Publicis Groupe • dentsu • Havas • Grey Global Data LLC • Droga5 • BBDO Worldwide • VMLY&R (MA) • WPP • Omnicom Media Group • Interpublic Group of Companies Canada Inc • Hakuhodo Inc. #Type • Newspaper Advertising • Magazine Advertising • Posters And Banners • Others #Application • Automotive • Financial Services • FMCG • Media & Entertainment • Retail • Real Estate • Education • Others ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #PrintAdvertising #PrintMedia #AdvertisingIndustry #MarketingStrategy #TraditionalAdvertising #PrintMarketing #PrintedMaterials #AdvertisingTrends #BrandAwareness

Display advertising is an essential part of any integrated marketing campaign, but it’s sometimes easy to forget the best practices for creating ads that actually work. Here are some simple tips to help improve your display ad performance. #digitalsignage #marketingcampaign #brandadvertisement

Campaign India in a recent article has brought a very interesting fact on the state of Print Media in India https://lnkd.in/gjGCcJCh Why Print Ads Are Thriving in the Age of Digital in India In contrast to global trends, India's print advertising has been exhibiting a resurgence. There are a few reasons for this: Trust and Credibility: Print media is still seen as a trusted source of information in India, especially in smaller towns and local communities. Readers tend to be loyal to newspapers and magazines, and many hope the tradition continues with future generations. Regional Focus: Print advertising allows brands to use vernacular content to connect with local audiences in a language and cultural context they are familiar with. This is especially important in a country as diverse as India. Combating Digital Clutter: With so much content on digital media, it can be difficult for ads to stand out. Print advertising offers a break from the clutter and can add value to customers' lives with its credibility. Integration with Digital Media: Print ads can be integrated with digital media using QR codes or other methods. This creates a more connected and interactive experience for consumers. Few examples of Brands That used Print effectively in India.Though there are many but Flipkart and GKB Opticals are mentioned as an example: Flipkart: During Navratri, Flipkart used creative packaging to turn bag handles into dandiya sticks. For Diwali, they created glasses that transformed any light into a dazzling display. GKB Opticals: GKB Opticals uses print media to reach audiences in smaller towns and local communities where newspapers are still a trusted source of information. They also incorporate QR codes in their print ads to create a seamless bridge between print and online platforms. The Future of Print Advertising in India The future of print advertising in India is bright. Print is likely to continue to play an important role in media strategies, especially for brands that want to reach local audiences or create high-impact campaigns. In conclusion, print advertising cannot be ignored in India. It is still a powerful tool that can be used to reach a wide audience and build trust with consumers. #powerofprint, #printmedia

If you're an advertising agency or digital marketing firm looking for ways to expand business in 2025: Start with Out-of-Home Ads. OOH is a great complement to digital marketing when using data-driven planning to use billboards, experiential street teams, digital OOH screens and a wide range of formats alongside your digital marketing. OOH boosts organic search for SEO activities and adds real-life brand exposure to digital ads. See what our Co-founder Greg Wise had to say about why 2025 is a great time for agencies and marketing companies to partner with OneScreen to offer more to their clients. https://hubs.ly/Q02_XrFD0

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