Prognos Health’s Post

Dear network, what are you doing to engage digitally with your customers? Let’s be honest, we’re all working on digital solutions for HCPs. This one was one of the questions of the interview with PharmaBoardroom. Digital engagement with HCPs is a nuanced challenge, especially considering the potential overwhelm from multiple companies offering various digital solutions. At Viatris, we recognize this challenge and take a co-creative approach to digital engagement. Instead of imposing generalized training on HCPs, our strategy involves actively seeking insights from the healthcare community.   Here you can find the link to the whole article: https://lnkd.in/d_JKwvuz #digitalengagement #ViaViatris #ViatrisPortugal #StrongerTogether #TakePride #digitalcontent #Cocreation

More and more HCPs are choosing to engage with companies via online self-education. Find out how you can optimize your digital marketing programs with the latest benchmarks in digital channel performance. In this on-demand webinar, you’ll get the building blocks for KPI frameworks from digital marketing experts at AstraZeneca, Incyte and Novartis. Catch it now: https://bit.ly/3vte6Tw #LifeSciences #DigitalMarketing

25% of HCPs say that they are reducing face-to-face interactions with #biopharma field reps. Keep up with HCP communication preferences and get them the information they need, right when they need it by adding digital channels to your engagement strategy. Hear directly from HCPs on their thoughts on digital channels and the HCP-rep relationship. https://bit.ly/492mYxe  #biotech #HCPengagement

🌐 The game has changed! With HCPs leaning towards self-serve digital education, it's time to rethink how we measure #marketing success. Gain invaluable insights and learn how to redefine success metrics in the digital age of #pharma engagement from a panel of experts from AstraZeneca, Incyte, and Novartis.

You could spend countless hours experimenting with different strategies to connect with HCPs. Or, you could save time and effort by picking up strategies from industry visionaries in a webinar “2024 Predictions for Digital Pharma Marketing” happening 1/31. It’s not too late to register!

You could spend countless hours experimenting with different strategies to connect with HCPs. Or, you could save time and effort by picking up strategies from industry visionaries in a webinar “2024 Predictions for Digital Pharma Marketing” happening 1/31. It’s not too late to register!

You could spend countless hours experimenting with different strategies to connect with HCPs. Or, you could save time and effort by picking up strategies from industry visionaries in a webinar “2024 Predictions for Digital Pharma Marketing” happening 1/31. It’s not too late to register!

Check out this interesting article about HCP engagement trends from the recent Veeva Pulse Field Trends Report 📊📂 Are you keeping up the pace with these recent trends? Let’s discuss the challenges in comments🍿 #hcpengagement #lifesciences

In defining brand and HCP engagement strategies, there is a great focus on high-quality content that can be leveraged or built to enhance HCP engagement and drive outcomes.  Reprints were only really considered for Congress and as handouts by field reps to gain HCP access. With digital now of critical importance, ePrints are highly effective in influencing prescribing behaviour and can be used as an enabler for greater engagement. As such, they should always be considered for use across all aspects of the campaign, as already done by most of the top 20 pharma companies. #pharma #congress #scientificcontent #HCPengagement #brand

🌐 The game has changed! With HCPs leaning towards self-serve digital education, it's time to rethink how we measure #marketing success. Gain invaluable insights and learn how to redefine success metrics in the digital age of #pharma engagement from a panel of experts from AstraZeneca, Incyte, and Novartis.