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Struggling to find niche demographics for research? Snowball sampling might be the answer. ❄️ Imagine you’re at the top of a snowy hill with a tiny snowball in your hand. As you roll it down the slope, it picks up more and more snow, getting bigger and bigger. Now imagine instead of snow, you're gathering research participants! Find out more about snowball sampling and when to use it here 👉 https://lnkd.in/eDgkfwcv

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