Promomash’s Post

What are you doing if not listening to those who have come before you? In CPG, the best thing any brand can do is learn from those who have been there before. Experience is key to success in this business. That's why we turned to our amazing and knowledgeable Promomash community to offer advice to less experienced brands. When it comes to launching a new product, retailer, or anything really there is lots to think about - and lots that can go wrong. Listen to these lessons and save yourself some pain later! Watch and read more in the blog: https://hubs.li/Q02tWJr60 Thank you to our friends at Graza, milkadamia, Safe Catch, Daily Crunch, Abbot's, Bellwether Farms, All Real Nutrition, Gimme Seaweed and Rishi Tea & Botanicals for their advice. #CPG #Retail #launches #advice #TradePromotionManagement #DeductionManagement #marketing Crisp

What’s next in functional foods? What’s next in supplements? What’s next in pet trends? What’s next in your category? ANTICIPATING WHAT’S NEXT →→→ MarketPlace is launching its Nextin Research™ storefront at SupplySide West 2024. Since 2002, MarketPlace has been a vital source of innovative insights and strategic consulting for the #foodandbeverage, #supplement, and #pet markets. REVELATORY INSIGHTS →→→ Nextin™ expands MarketPlace’s #research offerings with ready-to-use consumer research and insights. Through supply chain immersion, proprietary consumer research, and visionary strategies, we connect emerging consumer trends with innovation opportunities for B2B and CPG brands. INSIDE NEXTIN →→→ Each Nextin Research package includes: → Ready-to-use, current consumer research → Charts in PowerPoint and PDF → Comprehensive data, both raw and normalized → Integrated insights with a consumer lens → Innovation opportunities with a supply chain perspective → Year-over-year highlights LOOK AHEAD. LET’S CONNECT. →→→ Connect with the MarketPlace | Strategy, Branding, Marketing team at booth 2851 at SupplySide. Exclusive Nextin trend books available to the first 100 booth visitors. STAY AHEAD. SEE WHAT’S NEXT. →→→ Learn more about Nextin: https://lnkd.in/gjQr6U9H #nextin #supplyside #supplysidewest

Thanks for sharing this insightful overview of the recent reclassification of malted beverage products like Bournvita, Horlicks, and Boost as "functional nutritional drinks" (FND). The move follows the Union Ministry of Commerce and Industry's directive to avoid listing these products under "health drinks" due to a lack of clear definition in India's food and safety laws. This shift helps align with regulatory requirements and clarifies product representation for consumers. While the rebranding is unlikely to impact sales significantly, it does remind us of the importance of compliance and transparent communication in the business world. The evolving landscape highlights the need for adaptability in marketing strategies and product positioning. It'll be interesting to see how manufacturers and e-commerce platforms navigate these changes and what this means for consumer trust. Thank you for bringing this topic to light. Let's continue the conversation to better understand its implications for business and branding. #ProductReclassification #ECommerceTrends #ComplianceMatters #BusinessInsights

This controversy about platforms being asked not to call the category #healthdrinks reminded me of how 'Health Drinks' as a category descriptor came about (or at least the genesis within GSK - the manufacturers of Horlicks/Boost etc.)... More than 2 decades ago, the category was referred to as 'MFD' - Malted Food Drinks - based on the then regulatory classification "Malted Foods". Internally as well as all agencies referred to the category as MFD - e.g., Nielsen reports were MFD etc etc. GSK's (then SmithKline Beecham's) marketing director, a certain Anup Chib, asked a fundamental question... "this (MFD) is manufacturer's language; how do consumers call the category?" We didn't know. So, lakh dukhon ki ek dawa - consumer research started... As it turned out, even consumers didn't have a name for the category. Most asked for the desired brand by name. When pushed, they called it 'Horlicks-type' or 'Bournvita-type' products. A small minority called it "Healthy drinks".... and that's where the journey started. Initially it was an internal nomenclature. Then it seeped into advertising - especially competitive ads ("unlike other/ordinary health drinks..."). But it was never intended as a product claim. I guess things change over the years. I dont think the nomenclature matters. But the way it's come about has tainted the category - and I think it's a pity. Nutrition is a complicated space and distilling it down to 'sugar = bad' is too simplistic and IMO bad. I know this will ruffle feathers, so let me stop here. :-)

When I started my brand, we had five regular competitors on the shelves. Now, every single one of those competitors has dropped out, or has sold their business to a larger company. Two of them have been sold multiple times. And I do mean every single one of them with the exception of one, who stopped making protein supplements, and decided to just make milk and ice cream, which honestly was a great decision for them. With regards to CBD, in four of the top independent Health Food stores here in Southern California we out sold four out of five competitors, each of which had multiple millions of dollars of investors as independent companies, and one of them as a subsidiary of a multinational conglomerate. Even with all that, we won. 😁🙌🏻 Do you know how good that feels? To be completely independent and know the customers that are looking for quality picked us ahead of other people five to one? It’s not meant to be a brag, it’s just something that to me as an independent owner makes me feel seriously good and lets me reflect a little bit on what makes the difference for Health passionate customers, and of course it’s a really nice boost to self-esteem on those days when I’m feeling down. With that said, as fun as it is to be competitive in a public level, I’m more competitive with the standards for myself, and making things that solve a problem, and making things that are for shoppers like myself. 15 years later, we are still independent, 15 years later we are still some of the cleanest top-notch products on the shelf in our respective product categories, 15 years later the bucks still starts and stops with me. Say what you want, but clearly we’re doing something right. And our customers and our partners know it!🤗🙌🏻 So grateful 🙏 Thank you! 🙏 #independent #vegan #local #jeffsbest

What are fortified foods, and why should consumers care about them? Suzy's Melissa Dunn and New Hope Network's Bill Giebler will discuss functional vs fortified foods, consumer perceptions, and innovative brands. Don't miss out—register now! suzy.news/nhn-ff-li #fortifiedfoods #consumerinsights #MRX

Here’s how RxBar became a $600M success story: RxBar put transparency first. They boldly listed ingredients front and center: “3 Egg Whites. 6 Almonds. 4 Cashews. 2 Dates. No B.S.” No fine print. No hidden sugars. Just real, good food. RxBar’s clean, straightforward packaging and cheeky “No B.S.” motto set them apart. The message was simple but powerful. No confusing labels. Just the essentials. RxBar has become the fastest-growing nutrition bar brand in the U.S. Competitors wanted to be them. Consumers wanted to buy them. And Kellogg’s bought them for $600M. Their journey shows the power of simplicity and boldness. If this post was helpful, please share it and follow for more. #Redesign #MarketingStrategy

Available TODAY in Salsify PXM Advance: Salsify Grocery Accelerator! What's the scoop? 🍨 The grocery industry is notoriously challenging when it comes to keeping up with ever-changing category and regulatory standards. Missing attributes or allergens can lead to costly fines and lost customers. Salsify Grocery Accelerator helps reduce these errors so you can focus on selling, with features like: 📒 A category guide that was co-developed with the world's leading retailers to ensure you are consistently meeting their standards 🤖 AI-driven compliance validations, with suggested content recommendations to optimize your product content ✅ Real-time content validation to make sure your content is complete before you hit the publish button Click below to watch Salsify Grocery Accelerator in action!

Find out how, why and when to test your ideas and products with consumers. Watch the webinar now 👉 https://buff.ly/3wl9Jdu #foodbusiness #foodfounder #foodpreneur #foodinnovation #npd #foodproductdevelopment #newproductdevelopment #foodmarketing #productmarketfit #foodstartup #foodscaleup #foodbusinessowner #foodanddrink #drinkinnovation #consumerresearch #producttesting

Available TODAY in Salsify PXM Advance: Salsify Grocery Accelerator! What's the scoop? 🍨 The grocery industry is notoriously challenging when it comes to keeping up with ever-changing category and regulatory standards. Missing attributes or allergens can lead to costly fines and lost customers. Salsify Grocery Accelerator helps reduce these errors so you can focus on selling, with features like: 📒 A category guide that was co-developed with the world's leading retailers to ensure you are consistently meeting their standards 🤖 AI-driven compliance validations, with suggested content recommendations to optimize your product content ✅ Real-time content validation to make sure your content is complete before you hit the publish button Click below to watch Salsify Grocery Accelerator in action!