PROPELLER’s Post

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TikTok is used by over 4.5 million HCPs in the U.S. to share experiences, seek advice, and learn more in support of their patients. With TikTok's parent company on the clock to divest by January 2025, Omnicom asked 1,000 U.S. adults about what they would do if TikTok was banned from operating. 📊Nearly 40% plan to migrate to another social media platform 📴27% plan to spend less time on their phone 🤳26% will follow their favorite creators to a new platform In our latest trend in The Edit, Propeller breaks down the use of TikTok and where HCPs might head next if the platform is banned next year. https://lnkd.in/eHzMGdEs #TheEdit #TikTok #TikTokBan #Instagram #YouTube #Facebook #Reddit #digitalmarketing #Propeller

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