Propellic - Travel Marketing reposted this
Travel Marketing Agency CEO | Driving Profitable Bookings with SEO & Paid Media - Propellic®
Breaking: Google is publishing ANOTHER algorithm update! This one is called the June Spam Update, and much like other spam updates, it's very likely to help combat the (rampant) webspam you may come across. It's rolling out over the next week, and here's what it means for travel companies: 1. When Google releases this many updates back-to-back, often, that can mean they're rolling back some of the changes - so if you're suffering in the wake of recent updates, this could reverse some of those losses. We're hoping some publishers we work with bounce back after this update. 2. Google often targets link building with their spam updates. Don't expect your website to be penalized for building links from a spam update, but rather, expect the value of the links that have been tagged as "spam" to diminish. Typically, websites that are penalized for link building receive manual penalties, not algorithmic penalties. And these types of penalties are becoming increasingly rare as Google continues to better understand the quality and value of each link. 3. Spam updates typically impact entire sites, not specific pages. Make sure that every page you create adds value. No more scaled content abuse! Here's what we're doing at Propellic: 1. We'll be auditing all future link building we do to ensure the sites we build links from didn't lose a significant portion of their traffic during this update (or past spam updates). 2. We'll be assessing our portfolio of 40+ websites, monitoring declines, and looking for similarities between sites that are impacted by the update. 3. Most importantly: we won't be making any significant changes to strategy or websites during the update. That can be the worst time to make changes, as SERPs are still refactoring and the SERPs on day two of an update can be very different from the results once that update rolls out completely. #GoogleUpdate #TravelMarketing
Travel Marketing Agency CEO | Driving Profitable Bookings with SEO & Paid Media - Propellic®
1moTagging some of our SEO clients: Emily Jaeckel, Elliott McNamee, Kenneth C. Lippman, Jonathan Newar, Jake Lane, Erin McCarthy, Nicki Bruckmann, Simon Morgan, James Foot, Angela Jensen, Kian Farhadi, Ted Petty, MBA, Gary Teplis, Nicholas Serati, Kyle Potter, John Lyotier, Akila McConnell