Propellic - Travel Marketing’s Post

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SEO isn’t just about driving traffic, it’s about driving the right type of traffic based on the business’ offering. For one of our travel clients, they specialise in Northern Lights travel experiences. Due to the nature of these trips, the trips are at a higher price-point than a European city break or summer getaway, and therefore it was key to understand how users would be searching for these type of holidays which could be once-in-a-lifetime experiences and how best to get them to convert. Through a tailored SEO strategy, not only did we help drive a 68% increase in organic traffic but also a 131% increase in organic conversions, meaning that the traffic we helped drive was very aligned to what users were searching for but also the type of customer our client was trying to attract. This strategy helped us become a finalist at the UK Search Awards last year and has generated a hugely successful ROI for our client. Was to read more on our case studies? Check them out on https://lnkd.in/e_83mF9D #travelseo #seo #seocasestudy #seocasestudies #traveltourism

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Standing out in a competitive market requires creativity. While online travel agencies (OTAs) provide valuable exposure, relying solely on them is risky. Here are five reasons why investing in SEO can empower your hotel’s direct booking strategy 🛌 📈 : 1. Get found for what makes you unique: Optimize pages for your amenities - like golf, Sunday brunch, or spa packages - to attract nearby travelers searching for specific experiences. 2. Share your story: Content marketing around your history, community initiatives, or signature cocktails brings your brand to life while boosting SEO. 3. Earn media mentions: Pitch journalists on awards, sustainability efforts, or local partnerships to build thought leadership and valuable backlinks. 4. Improve local pack presence: Structured data, reviews, and local content help you stand out on Google Maps when travelers search near me (and related searches). 5. Build an owned audience: SEO and content lay the foundation for an email list, social following, and direct relationships with guests. The bottom line? SEO strengthens your brand, helps you get discovered, and drives direct bookings over the long term. Ready to unlock its potential? Get a free hotel website SEO report here 👉 https://lnkd.in/eByYvztE #seostrategy #hotelmarketing #seotips #freetools #digitalamarketing

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7 Benefits of Digital Marketing For Hotels Mobile Video Digital Marketing provides awesome benefits for the hotel business. 1. Providing online presence through digital marketing 2. Building websites for online visibility. 3. When a website is optimised, you receive the benefits of SEO. 4. The ability to target traffic is high 5. Online booking can be maximised and also drive more reservations. 6. And also own your guest's data and experience. 😮😮 #hotel #hotelmarketing #digitalmarketing

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