Propellic - Travel Marketing’s Post

I’ve yet to meet anyone who has booked a trip via a destination marketing website. I’m not saying bookings don’t happen, but they don’t happen often. So how can a DMO be of the most value to a potential traveler? It’s simple—we have to think beyond selling a room. The focus needs to be on a traveler’s time, and how we can help them maximize it. I explain more in the latest episode of the Thought Starters Podcast. Listen in! And—if you ever have booked a stay via a DMO site, drop a comment below - I would love to hear more about your experience and motivation to do so. #travelindustry #travelandtourism #destinationmarketing https://lnkd.in/gZmQtGKb

I’ve recently been previewing my appearance on the Thought Starters Podcast, and I’m happy to share that the first episode is live!  It wasn’t easy to pack years of destination marketing experience into four episodes, but I shared anecdotes, strategy, and tips for marketers to push beyond what is now considered “normal.” It’s funny to think how quickly things change, but then how quickly everything follows suit and becomes the same. As marketers, we constantly have to break through the norms to create new change. Together, let’s set a path that everyone else wants to follow. Listen in! https://lnkd.in/gwN54uPG #destinationmarketing #travelindustry #hotelmanagement

I enjoyed the recent Skift podcast, offering valuable insights into the digital marketing landscape. One key point raised about Google organic listings caught my attention. While it was once common for direct brand links to appear first, this dynamic shifted last fall. It's no longer guaranteed that brand links will dominate the top spots. An important aspect to consider is the click-through rate (CTR) disparity between organic and paid sections. My CTR in the organic section ranges from 1/3 to 1/4 compared to the paid section. For every organic click, multiple potential clicks are forfeited. For instance, with 100 organic clicks, potentially missing out on 300 other clicks translates into significant revenue implications. The argument that bookings are secured even if they occur through OTA channels overlooks the competitive landscape presented to consumers on OTA sites. When guests are redirected to an OTA, they are exposed to a variety of alternative hotel options, impacting conversion rates significantly. #Skiftpodcast #DigitalMarketing #metasearch #hospitalitydigitalmarketing

It was my pleasure to sit down for a conversation with Nicole Mahoney, the host of "Destination on the Left" podcast, servicing destination marketers, accommodations, attractions, tour operators, travel agents and US travel industry consultants, through her company, Travel Alliance Partnership (TAP). It's always fun when interview preparation meets the serendipity of an experienced host, who pulls summary points for listeners and strategically dives deeper, while allowing the conversation to evolve naturally into sometimes unexpected places. I shared with Nicole the history of fiveminutemarketing.com and carryonqueen.com, and how I now work at the intersection of these two brands as a marketing consultant and speaker, plus a travel writer and content creator. Our conversation dove into understanding target audiences, their preferred channels, and the "rule of three" for marketing with parallels to packing a bag efficiently for a trip, knowing what goes into your marketing plan, is just as important as what gets left out. We unpacked how to select and implement three primary tactics, making sure they all work together to drive sales, while walking through samples and different combinations of this at work in the travel industry. But it was when our conversation turned to the notion of giving without expectation of return as a marketing philosophy, and the power of volunteering with purpose, where Nicole pulled out unexpected insights that I was able to articulate, following her thoughtful prompts. Have a listen, I think you'll enjoy this episode. The interview delivers on many levels. Link here for Nicole's detailed show notes, plus options to listen to the podcast on Apple, Spotify or Amazon. https://lnkd.in/gFbZPd3n Thank you Karley Cunningham for the initial introduction to Nicole via LinkedIn! #travel #marketing #fiveminutemarketing

In tourism, capturing the hearts and imaginations of potential visitors is essential. This gives future customers a preview of what they can experience, building anticipation and excitement. Here’s how more storytelling and less selling in your content can transform your tourism and small buisness marketing strategy: → Showcase what makes you uniquely YOU and the value only you offer to your clients and guests. Posts like Did you know? → Use vivid imagery and videos to bring these experiences to life, especially authentic behind-the-scenes content to help build relationships with your audience. → Use multi-channel storytelling by sharing stories across various platforms – blogs, social media, and email newsletters. That is why we are committed to the Tourism Hub Podcast where Despina Karatzias is committed to sharing the stories and business excellence from tourism and small business entrepreneurs like Nic Cooper from Wild Adventures Melbourne who shared with us recently why he does what he does in Episode 35. Have a listen to Nic story via the link below: https://lnkd.in/diG2Sgxt #TourismHubPodcast #TourismMarketing #ContentMarketing #TravelInspiration #Storytelling #DestinationMarketing #TravelGoals

🚀 LAUNCH DAY IS HERE🚀 We are thrilled to announce the official release of our newest episode ¨How to fix common digital marketing mistakes independent hotels make¨ with Adam Sinkus, managing partner of A-Purpose Partnership. 🎉Get ready  🎧For the interesting conversation I had with Adam Sinkus. ,   We got talking on the Social Hotelier podcast, and, yes indeed, we dive deep into the common mistakes small to mid-sized businesses make in social media marketing and emphasize the need for consistency and engagement. Overall, the conversation provided super practical tips and excellent insights for hoteliers looking to improve their digital marketing efforts. 🎧Listen to the episode through the link below! 🔥 Join us as we delve into: - Having a clear marketing message that aligns with the overall brand and customer experience is crucial for success in digital marketing. - Integrating traditional marketing channels with digital strategies requires consistency and a clear understanding of the target audience. - Community involvement and partnerships can enhance the overall guest experience and create loyalty. - Common mistakes in social media marketing include relying on inexperienced staff and lack of consistency. - Automation in hotels can be beneficial for efficiency, but it's important to balance it with personalized human interactions. - Creating destination experiences for travelers is a growing trend in the hospitality industry. 💬 We want to hear from YOU! Share your specific moment that resonates with you. Tag a friend who needs to listen and Grow together! 🌟 🎁Help us spread the word by sharing this episode with your community.  Together we can empower ( large and small business owners worldwide) 💪🏻 #independenthotels #podcast #digitalmarketing 🔗Podcast Link https://lnkd.in/e5_8rhW 🔗YouTube Link  https://lnkd.in/dA-NGCet

Real talk vs. Fake talk. Miriam Ramsey and I join Scott Fasano, Adam Norko & Conrad O'Connell on The Art of Hospitality podcast to discuss: - Short-term perspective is challenging with lower nights booked and lower average daily rates - Long-term prospects of the industry are strong b/c travelers value experience and vacation rentals offer great experiences - People/companies raised expenses when times were good and now cuts are difficult - Social media influencers promoted how easy the industry is, but now it’s hard. (we name people like Wil Slickers) - Short term, we need real talk from people with experience - Vacation rental management is hard - What happens if/when last minute bookings don’t come - Costs are up across the board - Get lean and set expectations - Low commission and high overhead doesn’t work - Many in the industry are facing a downturn that they’ve never had to face before - We need to hear from professional managers that have done this before - There is a large portion of the industry that doesn’t make money, or worse, is losing money - Unit count means nothing - V-Trips has trimmed down 1,000 units - Do a P&L for all units - Get rid of bad units - Profit matters - Value of “old guard” vs. “new voices” - Happy talk vs. real talk - People are in very difficult situations - We should be cutting travel expenses - Time for financial discipline - Value of learning from the best - Challenges ahead for conferences - Challenges for vendors - How does Steve grade V-Trips - Value of local brands - Value of constructive criticism - Value of change & the opportunities that arise - Value of apprehension and attention to detail Click here now for the podcast: https://lnkd.in/en24ew-S

Not all marketing expenses are made equal. Many of our clients and prospective clients are uncomfortable with a simple truth: much of your initial marketing costs actually have no short-term ROI. In fact, it's common that there may be thousands of dollars worth of investment needed into areas like your direct booking website, audience growth on social, email list infrastructure and brand / logo assets BEFORE your 'ongoing' marketing costs even begin. In today's podcast episode, Paul Manzey and I take a swing at better understanding what costs are ongoing and what costs are set-up and one-time. Listen in: https://lnkd.in/edijccS3

Zero Cost Trips with Credit Card Points #businessgrowth #podcast Takeaways: - Top credit cards for travel hacking in 2024 - How to quickly accumulate points without overspending - Insider tricks to maximize point values - Step-by-step guide to booking flights and hotels for free - Real-life examples of luxury trips taken at no cost Whether you're a budget traveler or luxury seeker, these strategies work for everyone. Don't miss out on free travel opportunities! Like, comment, and subscribe for more money-saving travel hacks: - Choose the right cards for your spending habits - Meet minimum spend requirements responsibly - Navigate transfer partners for best deals - Avoid common pitfalls and fees Follow this account to never miss our latest tips! #travelhacking #creditcardrewards #freetravel #budgettravel #pointsandmiles Start your journey to free travel today!

Why do hospitality entrepreneurs invest SO MUCH time into social and SO LITTLE time into SEO? On our latest episode of Behind the Stays, Arthur Colker joins me for a discussion on the future of marketing in the vacation rental industry. We discuss: - The rise of direct booking strategies and the importance of diversifying demand channels. - Creative ways property managers are generating ancillary revenue, from upsells to unique guest experiences. - How StayFi is empowering short-term rental operators to build email marketing campaigns that capture guest data and drive direct bookings with minimal effort. - The role of social media versus SEO and other marketing channels in 2024. - And so much more Stream below or wherever you get your podcasts…. https://lnkd.in/eA9wc8RP