Propolis’ Post

Thought leadership is the key to successful brand positioning; but several B2B marketers are struggling to implement it effectively! Are you one of them? Our recent #thoughtleadership #marketingsurvey reveals the biggest challenges B2B marketers face in thought leadership—from measuring #ROI to keeping up with #industry trends. Don't miss out on the #strategies that can elevate your #brand and position you as a market leader!  Lead the way with actionable insights and transformational strategies. Get started right now.  https://lnkd.in/did2DdYe   #b2bmarketing #businessgrowth #marketinginsights #leadershipchallenges #surveyresults #contentcreation #industrytrends #marketsandmarkets 

🚀 Exciting News! This week our Michelin B2B Marketing Leaders completed  INSEAD’s Transformational Marketing Shifts: Next Generation of Marketing Framework led by Joerg Niessing professor and author of B2B Digital Transformation. The course covered the essential elements for digital marketing growth, attracting, retaining, and developing customers. Growth isn’t about numbers, it's about creating value for customers while our company captures its fair share.  In a world where globalization and digitalization are reshaping the business landscape, staying ahead of the competition is more critical than ever.  I appreciated the methods and themes Joerg explored to equip us with the core competencies and skills needed to navigate these transformative shifts successfully.  #INSEAD #Michelin #DigitalMarketing #LeadershipEssentials 💼 #FutureofMarketing

Given the focus on driving more business and relationships with Account-Based Marketing, this article in Forbes features some of the 2024 initiatives and challenges facing ABM leaders, and Alisha Lyndon’s recommendations for mitigating those challenges. Great read you can find here: https://bit.ly/ABMROIin24.  Momentum ITSMA #abm

As a performance marketing agency with an inside perspective on what’s making an impact 💥 now, we see these four skillsets as critical for #B2Bmarketing leaders today. 👨💻📋👍 #B2Bleadership #PerformanceMarketing #B2Bskillsets https://lnkd.in/g9AyhANA

“Brand is back!" I was met with this in my inbox now, from Nick Farrar - he listed key takeaways from their event: BringYourOwnBold (BYOB) virtual summit! The newsletter go on to say: 67% of B2B leaders increasing budgets for their brand-building activity Brands that perform well across the top decision drivers have: ↗️ On average, a 27% shorter sales cycle* ↗️ Higher NPS scores, over 80 versus over 23 ↗️ They have an increased likelihood of further product adoption ↗️ Almost three times more likely to increase future spend All right, sure. The thing is... what does this actually mean? Just because "67% of B2B leaders increasing budgets for their brand-building activity" - does that mean that "Brand is back"? 🤔 Or are B2B leaders trying to force it back because they are reacting to how marketing and outreach have been performing the last couple of months (very poorly)? Is this a result of complete panic? What do you guys think? ⤵️

1 year, 6 months, a quarter? How far ahead do you create your strategy? Our most recent CMO roundtable uncovered that marketing leaders are saying goodbye to annual plans, focusing on quarterly strategic assessments and adjustments. Find out why and uncover more CMO insights: https://lnkd.in/gMU_sVuc #CMOInsights #B2BStrategy

In a few weeks, Ei will partner with the CIM | The Chartered Institute of Marketing Financial Services Marketing Leaders’ Summit. This invite-only event brings together senior marketers from financial services firms. We can’t wait to catch up with old friends and new. Ei will be chairing a panel session on Account Based Marketing for Financial Services, looking at how ready the FS industry is to adopt an ABM strategy wholesale, how to do so most effectively, and what can be learned from the tech and other B2B industries which use this model so widely. We have two brilliant speakers joining our Global MD Tony Jarvis on the panel: Kate Tomlinson who is VP of ABM at State Street, and Nicola McDade who sits on the Marketing leadership team at the London Stock Exchange Group and leads the global ABM team. Both Kate and Nickie won the prestigious Forrester ABM Programme of the Year award in 2022. Huge thanks to Kate and Nickie for joining us, and we’re looking forward to the conversation. If there are any topics which you would like to see addressed by our panel, please share these in the comments below.

🌟 What an inspiring day at the 5th Annual B2B Marketing Leaders Forum Melbourne 2024! 🌟 Yesterday, I had the privilege of attending a packed day filled with insights from some of the brightest minds in B2B marketing. From cutting-edge strategies to AI in marketing, the event was an incredible opportunity to learn, network, and reflect on the future of our industry. A few key takeaways: 1.️ Balancing Brand and Performance—Striking the right balance between brand investment and performance marketing is crucial for sustainable growth. Alex Lloyd discussions highlighted the importance of long-term brand building while achieving short-term results. 2. CMO/CFO Alignment – It was eye-opening to learn how aligning with the CFO can elevate marketing’s impact on the business. Understanding financial priorities and demonstrating the ROI of marketing investments is more important than ever. Thanks to Andrea Roberts (GAICD) and Tash Rahalkar GAICD. 3.  Engaging with the C-Suite – The Enterprise Marketing & Engaging with Helen Kerr and Ally Burt, your C-Suite Clients session was incredibly valuable. Building strong relationships with key decision-makers is the holy grail for any marketer, enterprise or otherwise, and the strategies you shared—like aligning values with clients and delivering value beyond products were key. A big thanks to all the incredible speakers and to Emma Roborgh - Founder B2B Marketing Leaders Forum and Kristy Kelly for an unforgettable event! #B2BMKTGAPAC #MarketingLeadership #GrowthStrategies #B2BMarketing #Networking

This agility is born from a rich heritage of diverse marketing ecosystem engagements.Capacity to Meet Demand: The demand for robust, insightful marketing strategies is incessant. Read more 👉 https://lttr.ai/ASBRC #B2Btech #fractionalcmo #cmo #marketingleadership #b2btech #growthstrategy

𝐘𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐨𝐱 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐥𝐞𝐠𝐨𝐬? 𝐍𝐨 𝐜𝐥𝐞𝐚𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐰𝐢𝐧?  Try this framework: So in the last 2 weeks, we have seen the how to win framework and how to establish your where to play. 👉 How to win framework: https://lnkd.in/eduP7WvX 👉 A step by step guide to define your 'where to play': https://lnkd.in/egSwNrFx So there is a remaining question: How to Win? To take the right decision for this strategic step, 💡 Do a workshop: 🤔 Who should be there? - Marketing - Sales/Business Developers - Technical team - Regulatory 🤔 how to perform the workshop: -Review market data: trends, consumers needs, competition - Brainstorm around ideas to win 🤔 how to prioritise the right ideas -Rate each ideas on two 5 points axis ↪ size of the opportunity ↪ chance of winning Then you pick the projects on the top right corner And you just need to set up the action plan to make it happen. Quite simple, no? 👋 Have you already performed a such workshop? Would love to read any other recommendations you might have to define the how to win? ______________ 👋🏻 This is Coralie, a marketing, consumer sensory insights and sustainability expert with 18 years of expertise in FMCG companies 🗣Follow me to read about leadership, marketing and the food & beverage industry PS: if you want to support me, share your opinion and your questions below This is few seconds for you, it means the world to me.