ProVeg International’s Post

Want to learn about the habits of European consumers and where the opportunities for plant-based lie? 🌍🌱 As part of the Smart Protein Project, we asked 7,500 people in 10 European countries about their attitudes towards consuming plant-based foods, their trust in these products, their current consumption habits and the key drivers of their food choices. Our research found that plant-based milk is the most popular plant-based alternative and therefore a significant driver within the sector. It is consumed by 12% of Europeans daily, 15% from 1 to 3 times per week, and 9% from 4 to 6 times a week. In total, 36% of Europeans include plant-based milk in their weekly diets. 🥛 Want to discover more insights like this? Download the report here ➡️ https://lnkd.in/eY7fENhU The pan-European report is one of the most extensive consumer research reports carried out by ProVeg International in partnership with the University of Copenhagen (Københavns Universitet) and Ghent University. #SmartProteinEU #Horizon4Proteins #ProVeg #PlantBasedEating #ConsumerReport

ULTRAPROCESSED FOODS ARE HOT TOPIC! Check out what consumers think about UPFs! I am excited to share the launch of a new report from the EIT Food Consumer Observatory, focused on consumer perceptions of ultra-processed foods (UPF) across Europe. The report finds that consumers are increasingly questioning the environmental and health impacts of UPF and whether they should form part of their diets, with key considerations including cost, convenience and taste. With consumers at the heart of the food sector, gaining consumer insights into emerging debates is essential for actors operating in our food systems. Find out more about the report and what this could mean for businesses and organisations in our food systems: https://lnkd.in/dZdtPK7h ➡️To access the latest insights or to discuss your specific research needs, get in touch with the Consumer Observatory today. #UltraProcessedFoods #Consumers #FutureOfFood #ConsumerObservatory

𝐂𝐥𝐞𝐚𝐧 𝐋𝐚𝐛𝐞𝐥 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: A Simple Guide to Getting Enough...!!   ✅ 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅𝐬 𝐚𝐭 𝐘𝐨𝐮𝐫 𝐅𝐢𝐧𝐠𝐞𝐫𝐭𝐢𝐩𝐬>> https://lnkd.in/dPWb_d_A The growth of #Cleanlabelingredients market is attributed to the growing consumer preferences for organic and #naturalingredients , increasing focus on health & wellness. The global demand for healthy and #nutrition -rich diets is rising with the growing world population. Moreover, as per FAO’s projection, this rapidly growing population will increase #food demand by 70% in 2050. In recent years, consumers have become more conscious about the quality and safety of the food they consume, and they are gradually seeking products that are free from artificial ingredients. Clean-label ingredients are natural, free from artificial ingredients, and sourced from organic or non-GMO sources. These ingredients are safer, #healthier , and more sustainable than artificial ones. ✔ 𝐃𝐫𝐢𝐯𝐞𝐫𝐬: 1.Growing Consumer Demand for Clean Label Meat Alternative 2.Growing Awareness about Health Concerns Arise from Artificial #foodingredients 3. Rise of E-commerce and Online Grocery Shopping Therefore, the growing consumer preference for organic and #naturalfood ingredients and increasing consumer awareness regarding the #health and environmental benefits of clean label products are expected to drive the growth of the clean label ingredients market. ✔ 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 1.Growing Food Manufacturer’s Focus on the Reformulation of Food Product 2. Increasing Demand for Vegan and #plantbasedfood ✅𝐑𝐞𝐚𝐝 𝐧𝐞𝐰𝐬: https://lnkd.in/drJ7BP2y 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬: Groupe Limagrain Holding (France), Ingredion Incorporated (U.S.), International Flavors & Fragrances Inc. (U.S.), Kerry Group plc (Ireland), Koninklijke DSM N.V. (Netherlands), Sensient Technologies Corporation (U.S.), and Tate & Lyle PLC (U.K.). #food #cleanlabel #foodbeverage #Flours #colors #flavors #preservatives #Starch #source #PlantBasedForm #DryForm #LiquidForm #cleanlabelIngredientsMarket #CleanLabelIngredients #CleanLabelFoods #CleanLabelProducts #CleanLabelFoodPreservatives

🌟 Exciting Trends in Food Technology: What IFT is Watching in the Later Half of 2024 🌟 As we approach the latter half of 2024, the Institute of Food Technologists (IFT) is keeping a keen eye on several transformative trends shaping the future of food technology. According to recent insights, here are four key trends to watch: Sustainable Packaging Innovations: The push towards eco-friendly packaging continues to gain momentum. Expect to see more innovative materials and designs that not only reduce environmental impact but also enhance consumer convenience and product preservation. Advanced Food Processing Technologies: Cutting-edge processing techniques are set to revolutionize the way we prepare and preserve food. From high-pressure processing to novel cooking methods, these technologies promise to improve food safety and quality. Personalized Nutrition: With advancements in data analytics and genomics, personalized nutrition is becoming more accessible. Tailoring diets to individual health needs and preferences is paving the way for healthier, more targeted dietary solutions. Alternative Proteins and Ingredients: The rise of plant-based and lab-grown proteins is reshaping the protein landscape. These alternatives are not only addressing sustainability concerns but also meeting the growing demand for diverse and innovative food options. IFT’s focus on these trends underscores its commitment to driving innovation and sustainability in the food industry. As these developments unfold, they offer exciting opportunities for advancing food technology and meeting the evolving needs of consumers. Let’s stay ahead of the curve and embrace these trends as we continue to shape the future of food! 🌍🍴 #IFT #FoodTechnology #Sustainability #FoodInnovation #PersonalizedNutrition #AlternativeProteins #FoodProcessing #PackagingInnovation

"𝐏𝐥𝐚𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐅𝐨𝐨𝐝" 𝐌𝐚𝐫𝐤𝐞𝐭 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐓𝐡𝐢𝐧𝐠 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟎 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐬: https://lnkd.in/dYDQ4CYX The Plant-Based Food Market is driven by various factors, including changing consumer preferences, dietary choices, ethical considerations, and concerns about the environmental impact of traditional food production. The market is dynamic, with new product launches and increased availability of plant-based options in mainstream retail and foodservice outlets. For the most accurate and up-to-date information, it is recommended to refer to recent industry reports, market analyses, and updates in the plant-based food sector. #Market_Trends: Plant-based meat alternatives are becoming increasingly popular, as consumers are looking for healthier and more sustainable alternatives to conventional meat. #Opportunities: The plant-based food market offers significant opportunities for innovative manufacturers. #Market_Drivers: Surging Health and Wellness Awareness Spurs the Growth of the Plant-Based Food Market 𝐀𝐬𝐤 𝐌𝐨𝐫𝐞: https://lnkd.in/dK-SGdYc #plantbasedfoodmarket #plantbasedfood #plantbased #food #foodandbeverage #foodindustry #marketreports #marketanalysis #intellectmarket #reports

Amidst a challenging economic climate, IFF, a global leader in food and beverage, home and personal care and health, unveils a report that uncovers the evolving consumer trends in the dairy and alternative dairy categories. IFF #Dairy #AlternateDairy #Consumertrends Rich Neish https://lnkd.in/gD4GEiVq

I am excited to share the launch of a new report from the @EIT Food Consumer Observatory, focused on consumer perceptions of ultra-processed foods (UPF) across Europe. The report finds that consumers are increasingly questioning the environmental and health impacts of UPF and whether they should form part of their diets, with key considerations including cost, convenience and taste. With consumers at the heart of the food sector, gaining consumer insights into emerging debates is essential for actors operating in our food systems. Find out more about the report and what this could mean for businesses and organisations in our food systems: https://lnkd.in/eqbGYb3f ➡️To access the latest insights or to discuss your specific research needs, get in touch with the Consumer Observatory today. #UltraProcessedFoods #Consumers #FutureOfFood #ConsumerObservatory

A majority of European consumers (65%) believe that ultra-processed food items are unhealthy and will cause health issues later in life, according to a new study conducted by the EIT Food Food Consumer Observatory. Moreover, many consumers are confused and uncertain about the extent to which their food is processed, both over- and underestimating how processed various food items are. Klaus G. Grunert, professor at Denmark’s Aarhus University and director of the EIT Food Consumer Observatory, said, “The latest findings from the EIT Food Consumer Observatory demonstrate a clear knowledge gap in how consumers identify, understand and engage with how their food is produced.” #Europe #food #health #labelling #UPFs https://lnkd.in/eT_fW2Z5