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Want to know how to persuade Chinese consumers to eat more plant-based foods? 🌱🇨🇳 According to our recent survey of 1,000 people living in Beijing, Shanghai and Guangzhou, the positive health benefits of plant-based diets are the biggest motivators for incorporating more plants into their diets, with 46% citing this (and 58% of 45-60-year-olds). Of these benefits, the fact that plant-based diets lower the risk of developing antibiotic resistance was shown to be particularly compelling, while other benefits such as lower rates of diseases like cancer, heart disease, and obesity, as well as the higher bioavailability of calcium in plant-based foods, were also convincing reasons for our participants to make the shift to plant-based eating. 💚 Want to discover more insights like this? Download our new report, ‘Plant-based eating in China: attitudes and opportunities’ here ➡️ https://hubs.ly/Q02GlzVW0 #ProVeg #ChineseConsumers #PlantBasedDiets

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