ProVeg International’s Post

Let’s start this conference season on a high note, shall we? We’ll be stopping by the Plant Based World Expo North America in NYC on September 7th and 8th. Since Plant-Based brands are all about innovation, we asked our talented CPFR researchers at bops to share with us, and you, the top 5 brands to watch at this year’s Plant-Based Expo. We’ll be releasing the list next Monday, August 28th 📆 In the meantime, what are some of your favorite Plant-Based brands? Comment below and let us know 👇 #CPG #CPFR #plantbasedfood

In an innovative trial, Sprite has taken a bold step by removing labels from the front of its bottles, aiming to make them stand out in a competitive market. During the pilot program, 500ml Sprite and Sprite Zero bottles will feature an embossed logo on the front, with product and nutritional information laser engraved on the back. This unique approach, being tested in eight Tesco Express locations in the UK until March, is a significant shift from #traditional packaging. The company asserts that despite the #recyclability of the current labels, their removal simplifies the recycling process, reducing the use of packaging materials. Javier Meza, VP of Marketing at Coca-Cola Europe, stated, "This trial is a milestone for the industry, using label-less, single-unit bottles, contributing to potential long-term changes in how brands connect with consumers #globally." The Coca-Cola Company's commitment to maximizing the #Sprite brand's potential is evident in this unified worldwide drive. Last year, Sprite experienced substantial increases in household penetration globally, according to #Kantar data. This trial represents a novel approach to marketing and consumer #engagement. Notably, this isn't the first time Coca-Cola has experimented with label-free bottles, having conducted trials in Asian markets like #SouthKorea and #Japan. The company introduced label-free bottles for its #Switzerland water brand Valser in September 2022. This move aligns with a broader industry trend, as seen with Danone-owned water brand Evian introducing label-free bottles in the past. This forward-thinking trial by Sprite exemplifies the brand's commitment to #sustainability, innovation, and potential long-term shifts in marketing dynamics. #sustainability #marketingtrends #newmarket #brandvalue #environmentfriendly #customerexperience #forwardthinking #globalmarkets

MULTIVAC Gruppe presents 𝗥-𝗖𝘆𝗰𝗹𝗲 at Anuga FoodTec 𝟮𝟬𝟮𝟰 in Cologne - the most important information and business platform for new concepts in the international food and beverage industry. MULTIVAC is showing its visitors how Digital Product Passports for (food) packaging provide all relevant product data in a convenient and standardized way to enable efficient further processing and packing. The data also foster high-quality recycling, as packaging waste can be sorted based on data and therefore more accurately. Interested? Then take a look and visit MULTIVAC at Anuga FoodTec: 𝗛𝗮𝗹𝗹 𝟴.𝟭 | 𝗖𝟬𝟭𝟬 Contact Annika Eberhardt (Projekt Manager for Packaging Development at MULTIVAC) or Ralf Wiechmann (Senior Technology Manager at R-Cycle). #plastic #packaging #digitalproductpassport #circulareconomy #collaboration

Meaningful #innovation in the #cpg industry has ground nearly to a halt post-pandemic for all but an 'elite 20%' of companies, according to Boston Consulting Group (BCG)'s latest Build for the Future Survey, which analyzed insights from more than 1,000 c-suite #executives about their ability to harness their 'innovation vision' to accelerate growth, enhance operations and compete effectively. To successfully generate value and engage consumers, BCG argues companies must offer new products, services, experiences and business models that go beyond core offerings. To help jumpstart innovation in packged #food and #beverage, Chew Innovation CEO Adam Melonas shares in this episode of FoodNavigator-USA's #SoupToNutsPodcast how he is 'dramatically changing the model' of his already successful company, which in the past 10.5 yrs has helped create more than 4,000 products across 25 cateories and co-author more than 40 patents or patent applications. Listen here to learn more about his strategy and gain tips and insights for reinvigorating innovation in the food and beverage industry: https://lnkd.in/gx-2_3U7

Interesting to see no mention of cannabis in Alimentation Couche-Tard’s 5-year roadmap. It’s unfortunate it didn’t workout during my time with Fire & Flower. I had high expectations and hopes when I first heard about the partnership. ‘…unifying the store and digital experience and personalizing the experience of coming to Circle K with relevant content and offerings.’ The above sounds like it could have been an ideal application of Hifyre’s tech and data. https://lnkd.in/gdMStrTV

Embark on a breakthrough journey with Scipertech! We infuse the precision of food science into every aspect of your product development—researching, designing, testing, and launching to keep you ahead in the market. From market trends to cutting-edge packaging, our expert guidance is tailored for small and medium-sized businesses navigating the intricate world of food science. Explore our latest blog for an insider’s look at how Scipertech’s expertise can transform your brand! #FoodInnovation #Scipertech #ProductDevelopmentSuccess #cpgbrands

For anyone involved with NPD and bringing products to market, check out this valuable webinar happening very shortly featuring our very own Innovation Consultant Finn McConway! If you register but can't join, the recording will be shared with you 👍 #npd #endtoendsolutions #innovation

This is an excellent point of view to determine the requirements of your product and needs of your customer and downstream users. You don't just want a robust seed (sales), but also a great tasting product (happy customers/end users).

Public Voting is Now Live! 🚀 We're thrilled to announce that the voting period for the International V-Label Awards has officially kicked off! The Consumers' Choice category places the power directly in the hands of consumers. This year, the competition boasts a total of 9 distinct subcategories for the nearly 80 international entries in the Consumers’ Choice category, spanning diverse products such as plant-based meat and dairy alternatives, to confectionery and beverages, and even non-food products like cosmetics and household items. Each subcategory will have its own winner, offering an exclusive opportunity for brands to showcase the product’s popularity with the special Winner label right on the packaging. The public voting also provides a platform for brands to amplify their presence, build brand awareness, and foster deeper connections with consumers. Industry members are also encouraged to browse the entries: it is a great chance to discover current plant-based trends, and of course, to make your preferences known and have a say in recognizing the vegan products that are making waves on the global stage. 🗳️ Cast your votes here with a simple click until September 30th: https://lnkd.in/edg7iSps #VLabelAwards #ConsumersChoice #PlantBasedInnovation #publicvoting #VLabel