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Most marketers and brand PR people are probably familiar with the "Michael CeraVe" campaign by Ogilvy PR for L'Oreal, which picked up a Grand Prix in Cannes recently. In this article, I take a deep dive into the work, and ask whether Ogilvy's "immersive" approach provides a new template for integrated work that is earned first and influencer led.
As the CEO and vice chairman of Prain Global, SB Lee led the growth and international expansion of Korea's largest PR firm.
Agencies of the Year research reveals the most popular and pressing trends that PR firms in Asia-Pacific are navigating at a time of marked volatility.
As the UK Parliament returns after summer recess, the Chartered Institute of Public Relations has written to all 650 MPs to outline ethical lobbying behaviour.
Calling all students and recent graduates! PRovoke Media is partnering with MSL (Global) to bring 20 students to #PRovokeGlobal from October 28-30 in Washington, D.C. The #MSLearning track, offers unfiltered access to meet, hear from and network with the industry’s top professionals. This is a unique opportunity to hear from industry leaders, connect with PR experts and fellow students, and learn about the latest industry trends. Fill out the application here: https://bit.ly/4bl1jRT
In our #YoungChangemakers series of conversations, we get under the skin of the three regional winners of the PRovoke Media & WE Communications Young Changemakers Award – our annual award celebrating young women from underrepresented background in the PR and communications industry. We uncover what they see as the greatest challenges and opportunities for the industry, where they find inspiration (and how they switch off), what they’ve learned about themselves, as well as the creative campaigns they love and the work they are most proud of. In this final Q&A, we speak to Allison Worldwide's Adina James, the winner of the UK/Europe Young Changemakers Award for 2024. Read the full Q&A here: https://lnkd.in/gfEj6Anh Melissa Waggener Zorkin Lisa A. Smith Kim Cataldi Maja Pawinska Sims Arun Sudhaman Paul Holmes
The Swedish creative shop, which Weber Shandwick bought a decade ago, will now operate as an affiliate owned by five members of the leadership team.
Former AIA brand/communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book on corporate reputation.
Burson, Edelman, LLYC, LatAm Intersect, and Porter Novelli have been named finalists for the 2024 Latin American Regional Consultancy of the Year award.
Khushil Vaswani will oversee Era's market leadership teams across Southeast Asia,
Business Mentor| Client Services | Business Development🚀 Revenue Growth 📈 | 🤝Creative Lead | Content Marketing | 🧑🎨 GTM Campaigns B2C/B2B | Fractional Director
1mo‘This is immersive communications in action’ how amazing it must have been to work on. Thank you for taking the time to provide such a cohesive overview. There’s a lot we will learn from it. 💡