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Most marketers and brand PR people are probably familiar with the "Michael CeraVe" campaign by Ogilvy PR for L'Oreal, which picked up a Grand Prix in Cannes recently. In this article, I take a deep dive into the work, and ask whether Ogilvy's "immersive" approach provides a new template for integrated work that is earned first and influencer led.
Business Mentor| Client Services | Business Development🚀 Revenue Growth 📈 | 🤝Creative Lead | Content Marketing | 🧑🎨 GTM Campaigns B2C/B2B | Fractional Director
1mo‘This is immersive communications in action’ how amazing it must have been to work on. Thank you for taking the time to provide such a cohesive overview. There’s a lot we will learn from it. 💡