In conversation with BW Marketing World, Archana Jain from #PRPunditHavasRed discussed the future of Public Relations. Having more than 30 years of hands-on industry knowledge, she shares how PR practitioners are expected to table Integrated communication solutions today. She paints a landscape where PR practioners have an opportunity to assist brands influence the target audience in a more holistic manner. An integrated approach that encompasses paid, owned, shared, and earned media that enables the PR professional to advise clients on leveraging the best combination of these mediums, making the practice of PR infinitely more fulfilling. Don’t miss these valuable insights that are redefining PR’s strategic outlook. Watch the full interview on YouTube: https://lnkd.in/gTx3gxua #PublicRelations #ORM #MeaningfulConversations
In this exclusive interview, Archana Jain, CEO of PR Pundit Havas Red, delves into the transformative landscape of modern public relations with Resham Suhail, Editorial Lead, BW Businessworld. She explores the integral role of online reputation management (ORM) and crisis communication strategies in today's integrated communication approach, surpassing traditional press-centric PR practices. Jain articulates a vision of the future, emphasising the imperative for young professionals to adapt to evolving digital platforms and communication paradigms. Her discussion offers a deep analysis of how these changes redefine PR's strategic outlook and underscores the necessity for proactive, adaptive strategies in navigating the dynamic media environment. Click to Watch: https://lnkd.in/gUkDUQ7f
